MNTN

FEBRUARY 18, 2025

For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

Advertising 94

Advertising CPM Impressions Video Ads 94

Single Grain

MAY 31, 2025

Hybrid approaches combining AI automation with human expertise show the most promise, with case studies demonstrating up to 50% increases in return on ad spend when implementing this balanced strategy. The results were impressive: 50% increase in return on ad spend (ROAS). 12% decrease in overall ad spend.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Single Grain

MAY 12, 2025

What sets Reddit apart is its 77% brand awareness in the United States ( Statista, 2025 ), coupled with users who are notoriously skeptical of traditional marketing approaches. This combination creates both a challenge and an opportunitybrands that navigate Reddit can build significant engagement among their audience. Foundation Inc.

Marketing 52

Marketing SEO Brand Awareness Click Through Rate 52

Martech

JUNE 24, 2025

Across both owned and syndicated media, retailers are expanding their offerings to include: Video ads. Accountable measurement, linking campaigns with real conversion outcomes Retailers can offer closed-loop measurement that directly connects ad exposure with transactions, online or offline. Shoppable branded content.

Retail 75

Retail Media Audience Conversion 75

MNTN

MARCH 6, 2025

By 2025, U.S. ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. This guides got everything you need to nail OTT advertising in 2025. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising?

Advertising 52

Advertising Audience Impressions Retargeting 52

VideoWeek

JUNE 6, 2025

million UK homes had access to an SVOD service in Q1 2025, according to Barb’s latest Establishment Survey, up slightly from 20 million in Q4 2024, and representing 67.5 million in Q4, with 28 percent of Netflix households now on the ad-supported tier. ” Netflix Up and Disney+ Down in Latest Barb Survey 20.1 million UK homes (59.2

Media 52

Media Agency Finance Ad Tech 52

VideoWeek

JULY 22, 2025

Reddit’s Ads Business to Top $2 Billion by 2026 Reddit’s global ad revenues are projected to reach $1.8 billion in 2025, according to forecasts from WARC Media, and $2.5 billion by 2026. Those needs differ slightly from buyers’ expectations of linear TV, where they seek placement transparency and scale.

Ad Tech 52

Ad Tech Impressions Ad Targeting Video Ads 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. This is how we are reinforcing Joyn’s clear promise to bundle the most diverse content for viewers in one place, for free.”

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

MARCH 21, 2025

Roku Users Frustrated by Pre-Homescreen Video Ads Roku, a smart TV and streaming business, has started showing ads before the Roku homescreen loads, The Verge reported on Monday. So putting video ads strategically in different locations on our home screen is part of it. We have no intention of breaking it.

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

Martech

FEBRUARY 19, 2025

SEO optimization: Improve the positioning of the accounts and videos by strategically using keywords in the text on screen, in the copy, in the closed captioning and even on the account profile. That delay ends on April 5, 2025. 18, 2025, the day before the ban took effect, the app briefly went dark. “Month-over-month U.S.

Marketing 123

Marketing Education Audience Entertainment 123

VideoWeek

APRIL 17, 2025

percent of companies surveyed by the IPA expect budgets to be up across the 2025/26 financial year, with at least some of this increased spend set to be allocated to traditional media channels. The video ad metrics accredited by the MRC are gross impressions, net impressions, gross clicks, and net clicks.

Marketing 52

Marketing Ad Tech Media Food 52

MNTN

APRIL 7, 2025

By 2025, U.S. ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a must-have in any performance-driven marketing strategy. This guide has everything you need to nail OTT advertising in 2025. Leverage programmatic buying and audience data to deliver ads to viewers most likely to take action.

Advertising 52

Advertising Audience Non-Profit Impressions 52

VideoWeek

DECEMBER 6, 2024

Teads Extends VIDAA Partnership for Exclusive Access to Home Screen Ads Teads has extended its partnership with VIDAA USA, a smart TV operating system (OS), which grants the video ads business exclusive access to VIDAAs native CTV home screen ads. This collaboration will help us drive environmental change at scale.

Advertising 52

Advertising Retail Pharmaceuticals Media 52

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Connected TV News EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour More ads could mean lower CPMs, but performance could slip. Still, to ease that transition, Amazon kept its ad load light. The exchange occurred earlier this month.

Video Ads 363

Video Ads Demand Side Platform Media Advertising 363

AdvertiseMint

FEBRUARY 2, 2025

million in 2025. By engaging users with unique and interactive content, brands can leave lasting impressions that extend beyond the holiday. Unlike static or video ads, AR invites users to actively engage, creating stronger, more memorable impressions. As the saying goes, strike while the iron is hot!.

Marketing 52

Marketing Impressions Brand Awareness Video Ads 52

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. million by 2025. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Here are my predictions.

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. billion by 2025. However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile video ads are video ads that have been adjusted for mobile screens.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Header Bidding 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

MAY 20, 2022

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent.

Impressions 52

Impressions Ad Tech Media Agency 52

Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. This shift has pushed advertisers to allocate more budget toward video.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Additionally, 39% of consumers find voice ads to be more engaging.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

FEBRUARY 2, 2023

And although AI-generated content is still fairly novel, the research firm Gartner predicts 30% of outbound marketing messages sent by large organizations will be synthetically generated by 2025. ” AI’s growing ubiquity ChatGPT has already been used in ad campaigns for a number of major brands.

Marketing 90

Marketing Clickbait Agency Impressions 90

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

Basis

FEBRUARY 15, 2024

US podcast advertising surpassed $2 billion in 2023 and is forecast to reach nearly $4 billion in 2025. Case in point: Compared to other digital, social, and TV channels, podcasts drive the highest attentive-seconds-per-thousand impressions, demonstrating their efficacy in capturing and holding audiences’ attention.

Advertising 105

Advertising Cookies Audience Banner 105

illumin

NOVEMBER 24, 2023

According to recent estimates, mobile ad spending in the US is projected to reach $53.9 billion by 2025. ChatGPT achieved 100 million monthly active users within the first two months of its launch – an impressive achievement. Silent ads are making a splash A greater number of website users are opting to scroll in silence.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Ad Monsters

FEBRUARY 11, 2025

The Metrics Makeover Why Measurement Is the New MVP In an ecosystem where every impression counts, measurement has evolved from a post-campaign report card to an active strategic tool. This year, AD-IDs partnership with FOX marked a pivotal shift in tracking and optimizing Super Bowl ads in real time.

Ad Tech 71

Ad Tech Audience Impressions Advertising 71

MNTN

AUGUST 6, 2024

While Linear TV viewing still holds some form of nostalgia, especially with a mature audience, changes in consumption habits have affected the way marketers view Linear TV as an advertising tool – in fact, according to media consultancy Ebiquity, Linear TV will see an estimated 21% fall in commercial impact by 2025. So, will it go away?

Advertising 98

Advertising Audience ROI Impressions 98

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Banner 40

Banner Video Ads Click Through Rate Impressions 40

VideoWeek

DECEMBER 8, 2023

The findings follow the ANA’s revelation that 15 percent of programmatic ad spend goes on MFA sites. In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions. All three contracts start in January 2025 and run for three years.

Video Ads 52

Video Ads Media Agency Ad Tech 52

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. Average CTRs of in-app video ads are 7.5X higher than for display ads. billion USD in 2025. Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. The move comes shortly after CEO Evan Spiegel warned that ad revenues are likely to falter as advertisers pull back spending due to grim global economic conditions.

Ad Tech 98

Ad Tech Agency Media Audience 98

Lemonads

NOVEMBER 29, 2020

Publishers generate revenue based on the clicks and impressions data collected by the display network. Here is an example of a programmatic display ad! display ads Video Ads The popularity of programmatic ads continues to grow as video continues to become one of the most preferred consumption tools.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Automatad Inc.

FEBRUARY 29, 2024

Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.

Ad Server 40

Ad Server Pop-Up Video Ads Viewability 40

Clearcode

MARCH 2, 2023

Blending and integrating ad content into the games allows for a non-interruptive and seamless gaming experience which can leave users with a positive and long-lasting impression of brands. Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. minutes per thousand impressions.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52