MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs.

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illumin

AUGUST 30, 2024

Spotify also introduced new ad formats, including video, and more expansive audience targeting. This is going to be crucial for the company’s advertising future, especially since its audience segments quadrupled to more than 100 last month. eMarketer forecasts that by 2025 21.45% of Spotify’s revenue will come from ads.

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Single Grain

APRIL 29, 2025

will drop below 80% in 2025, down from over 85% in 2023. The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Google’s dominance in paid media is starting to show cracks.

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VideoWeek

AUGUST 23, 2024

Netflix to Launch In-House Ad Tech Next Year Netflix has announced that its in-house ad tech platform will be tested in Canada in November and launched globally in 2025. The product uses large language models (LLM) to provide audiences with the most relevant videos from a publisher’s video content bank. “By CEO Tom Pachys.

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Digiday

SEPTEMBER 20, 2022

The second most important e-commerce and retail media player behind Amazon, Walmart Connect struck partnerships with both Snap and TikTok to offer their ad avails through its demand-side platform. trillion in spending power by the Gen Z and millennial audiences that make up the lion’s share of those two social platforms’ users.

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VideoWeek

NOVEMBER 28, 2022

These ads will be sold via Yahoo’s own demand-side platform. “This partnership is a big step toward achieving our goal of generating $1 billion in ex-TAC by 2025,” he said. Revenues from these ads will be split between the two companies – the exact split hasn’t been disclosed.

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Ad Monsters

AUGUST 8, 2024

As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. For Android, this will provide tracking and reporting via its Attribution API, targeting through Topics and Protected Audiences APIs, and data collection and handling via the SDK Run Time.

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VideoWeek

AUGUST 8, 2023

The group also announced plans to cut 1,000 jobs by 2025, with 700 layoffs in the publishing division, and 300 in other RTL Deutschland businesses. And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets.

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VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek. reported last week. ProSieben said the streaming service reached 8.3

Food 52

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Adtelligent

JULY 19, 2022

Considering that people are searching for everything via search engines, there is a potential for big audiences. Ads can also be placed among the network of partner websites to increase audience outreach. billion by 2025. The specifics of ads depend on the social platform it runs on. Importance. Importance.

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Adtelligent

FEBRUARY 2, 2022

From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. However, with constantly evolving consumer demand and new privacy rules , another advertising method is taking the spotlight – contextual advertising.

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Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025.

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Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. Examples include the staggering streaming usage in the U.S.,

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Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Advertisers can utilize this campaign data to gather more information about their target audience and campaign.

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VideoWeek

MARCH 17, 2023

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” percent year-on-year.

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. ” Barb Signs MetaBroadcast and Clearcast for Faster Audience Reporting Barb, the UK’s TV measurement body, has awarded three contracts for its audience measurement service.

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VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. percent, with online ad revenues forecast for 12.7

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VideoWeek

MAY 24, 2024

The Week in Tech Barb Joins MRC for Collaboration on Measurement Standards Barb, the UK TV measurement body, has joined the Media Rating Council (MRC), the US auditor of audience measurement services. The Independent says its US audience in March reached 28.4 million, up 20 percent year-on-year and eight percent month-on-month.

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VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. RTL AdAlliance Adds ‘Smart Demographics’ to Targeting Offering RTL Group-owned media sales house RTL AdAlliance has announced ‘Smart Demographics’, a new demographic targeting capability which sits within its wider ‘Smart Audiences’ product.

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VideoWeek

FEBRUARY 16, 2024

The company additionally announced a retail media partnership with Nectar360, enabling brands to target audiences using Nectar data from Sainsbury’s and Argos. The study will enable Barb to accurately estimate the size and profile of TV and streaming audiences. Revenues climbed 23.4 percent during Q4 and 23.3

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Marketing Dive

JUNE 17, 2025

Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Disney Advertising and Amazon Ads today integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP. The collaboration allows advertisers to leverage insights from both companies as they access the media giant’s premium inventory across platforms.

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Marketing Dive

JUNE 18, 2025

Published June 18, 2025 Peter Adams Senior Reporter post share post print email license Amazon and Roku, long rivals in CTV hardware, are partnering to provide advertisers with what they claim is unmatched authenticated audience reach in the key U.S. in 2025 to hit $33.48 according to a press release. and 24.1%, respectively.

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VideoWeek

NOVEMBER 8, 2024

The Independent’s Video Investment Fuels Major US Growth UK-based news publication The Independent says its strong growth in America means it is now has the largest US audience of any UK-board newspaper. Audience data from ComScore cited by The Independent said its US audience has reached 41.4

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Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

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VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment.

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VideoWeek

DECEMBER 1, 2023

The sale forms part of a rescue plan for the struggling business, which also confirmed moves to exit the Baltic and Polish markets by summer 2025. Based on Samba TV’s automatic content recognition (ACR) data, advertisers on the Hawk platform can optimise campaigns in specific areas across media channels. “As billion worth of debt.

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VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. I hope business acts on these findings.” Read more on VideoWeek.

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VideoWeek

OCTOBER 7, 2022

“The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.” A Reuters Institute study has found “no evidence” that young people are less interested in news than older audiences.

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VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The filing follows last month’s ruling that the search giant obtained its monopoly via illegal practices.

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VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The product enables advertisers to sync first-party audiences to DSPs and OEM CTV platforms, including LG Ad Solutions, Roku Advertising, Samsung Ads, and Vizio Ads. “We

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InMobi

DECEMBER 13, 2019

So, by necessity, marketers looking to reach their target audiences have to leverage mobile and incorporate apps into their marketing and advertising strategies. There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. In the U.S.,

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illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

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illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

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VideoWeek

JULY 7, 2023

The Week in Tech MediaMath Files for Bankruptcy MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. Alongside this, growth in Western Europe is also a driver, with the region set to represent around 20 percent of global OTT subscription revenues by 2025.”

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VideoWeek

JUNE 20, 2025

“As we continue to push the boundaries of what’s possible with generative AI, we’re excited to see how these new tools and features will help advertisers and agencies unlock their full creative potential and drive meaningful connections with their audiences,” said Meta. Read more on VideoWeek.

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VideoWeek

APRIL 17, 2025

percent of companies surveyed by the IPA expect budgets to be up across the 2025/26 financial year, with at least some of this increased spend set to be allocated to traditional media channels. Looking further ahead, marketers are more optimistic about their budgets for the rest of the year. A net balance of +18.4

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VideoWeek

MAY 16, 2025

Top Stories Microsoft Shutters Xandr DSP, Citing AI Upheaval Tech giant Microsoft announced this week it is shutting down Microsoft Invest, the demand-side platform it bought (and rebranded) through its acquisition of end-to-end ad tech business Xandr from AT&T.

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