Ad Monsters

JANUARY 7, 2025

Discover how publishers plan to tackle 2025 with five transformative trendsAI, paywalls, multi-platform strategies, commerce media, and content innovationdesigned to boost revenue and engagement. Similar deals across the industry are projected to generate over $500 million in licensing revenue for publishers in 2025.

Media 99

Media Conversion Rate Affiliates Retail 99

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

OCTOBER 29, 2024

This is the fourth year in a row that digital video has recorded double digit growth in H1, which IAB UK says indicates that advertisers are prioritising the brand building opportunities and impact offered by video. Video (which IAB classifies as a subset of display advertising) now significantly outsizes non-video display, which reached £2.40

Video Ads 52

Video Ads Display Advertising Retail Media 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Relevant-Digital

SEPTEMBER 25, 2024

Here, we’ve compiled some key highlights from the presentations, covering the state of digital advertising in Europe, the development of programmatic advertising, and media trends for 2025. The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. While the U.S.

Media 52

Media Advertising Retail Cookies 52

Digiday

MAY 27, 2025

This is the third installment in Digiday+ Researchs 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming , retail media , display advertising and social media. and its growth shows no signs of stopping.

Display Advertising 60

Display Advertising Marketing Retail Media 60

Single Grain

JUNE 16, 2025

As a result, marketers face a stark reality: 85% of advertising professionals favor first-party data identifiers as the primary solution to replace cookies , according to recent research by Statista. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work.

Retargeting 52

Retargeting Click Through Rate Cookies Control Group 52

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. of total digital audio revenues in 2025. Podcasts are playing a huge role in the rise of digital audio advertising.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 24, 2019

Another part of that strategy should be paying for advertising on the platform. Here’s what’s projected for 2020 and beyond : Amazon recently released a bunch of new products and tools for advertisers, along with more places to advertise. But if I search for the same phrase on Amazon, I’m more likely in purchase mode.

CPC 90

CPC Shipping Video Ads Retargeting 90

Smart-Hub

OCTOBER 5, 2022

makes the top advertising formats even more attractive. Today, it is one of the most profitable advertising formats because according to Statista , in 2022 92% of households are already available for programmatic advertising through CTV devices. marketers consider CTV advertising a must-buy format for the near future.

Banner 40

Banner Advertising Video Ads Rich Media 40

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. This shift has pushed advertisers to allocate more budget toward video. Now, publishers who leverage video ads instead of just display advertising are at an advantage.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Digiday

MAY 25, 2022

From the earnings reports of BuzzFeed, Future, Gannett, IAC’s Dotdash Meredith, NewsCorp’s Dow Jones and The New York Times, it’s clear that the advertising economy is already starting to slow, be it from an impending recession or major world events like the Russian-Ukrainian war. Digital advertising revenue hits a rough patch.

Media 69

Media Audience Affiliates Display Advertising 69

InMobi

SEPTEMBER 7, 2016

Philip Pullman Advertising is storytelling. And storytellers don't advertise products, as much as invoke heart-warming, magical connections between users and brands. If mobile is a foregone conclusion, the power of video advertising is still at its evolutionary stages. So what changes for brand advertisers?

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Brid.tv

APRIL 11, 2024

For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media seems to have a new forerunner. More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience. has reached an all-time low.

Media 52

Media Healthcare Audience CPM 52

VideoWeek

MAY 20, 2022

The proposed legislation, the Competition and Transparency in Digital Advertising Act, would prevent any company which processes more than $20 billion annually in digital ad transactions, from playing multiple roles in the digital ad ecosystem. ” Next 15 Agrees £310 Million Acquisition of M&C Saatchi.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 13, 2024

UK Government Pushes Ahead with Junk Food Ad Ban The UK government has confirmed it will push ahead with plans to ban TV ads for unhealthy foods before a 9:00pm watershed from October 1st 2025, and to totally ban online ads for unhealthy foods from that same date. Read more on VideoWeek.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

SEPTEMBER 23, 2022

But advertisers disagreed , fearing the impact on TV ad prices, and France’s competition authority expressed significant concerns about the deal. Advertising revenues as a whole were strong in Q2, as display advertising revenues grew 28.6 Advertising Blackouts Cost UK Media After Queen’s Death.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

MNTN

FEBRUARY 13, 2025

This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025. Cost Efficiency With Performance-Based Spend With performance marketing, B2B advertisers only pay for measurable actions, such as clicks, leads, or conversionseliminating wasted spend.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59

VideoWeek

MARCH 28, 2025

“The stabilisation of display advertising, coupled with the significant growth in video and audio, suggests that publishers are adapting to the evolving digital landscape. The ability to deliver automated outcomes seamlessly across platforms is incredibly transformative, says Travis Scoles, EVP Advanced Advertising at Paramount.

Non-Profit 59

Non-Profit Media Food Ad Tech 59

VideoWeek

JANUARY 17, 2025

The Trade Desk Acquires Metadata Startup Sincera Ad tech giant The Trade Desk has announced the acquisition of Sincera, a US startup that provides metadata for advertisers and publishers, for an undisclosed amount. percent year-on-year in Q3, while display ad revenues were down by 11.4 percent. .

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52