Ad Monsters

JANUARY 15, 2025

CES 2025 showcased AI as one of the major driving forces behind ad techs evolution, with innovations in personalization, cross-platform measurement, and collaboration. This year’s event highlighted the industry’s relentless pursuit of more intelligent, efficient, and personalized advertising solutions.

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Ad Tech Retail Audience ROI 110

Adweek

JUNE 13, 2025

Ivan Piedra Photography By Mark Mwachiro --> Another successful Social Media Week is in the books, and the 2025 edition did not disappoint. Based out of New York, Mark has also contributed to ADWEEK. By submitting your email, you agree to our Terms of Use and Privacy Policy. Email SUBSCRIBE Loading.

Media 148

Media Entertainment Conversion Marketing 148

Adweek

JUNE 13, 2025

Featuring a roster of masterminds within the social media space, from CMOs to content creators, social media managers, and everyone in between, SMW was a positive and healthy incubator of conversations and ideas. Based out of New York, Mark has also contributed to ADWEEK. By submitting your email, you agree to our Terms of Use and Privacy Policy.

Media 148

Media Conversion Marketing Audience 148

Adweek

JUNE 17, 2025

In the past year, Tubi’s programming strategy has focused on developing, licensing, and acquiring premium content and creator projects that resonate with young, multicultural audiences, according to the company. Notably, one in four Tubi viewers watches a Tubi Original. Saleah Blancaflor Saleah Blancaflor is a TV reporter at ADWEEK.

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Audience Entertainment Media Advertising 344

AdExchanger

DECEMBER 18, 2024

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing.

Advertising 96

Advertising Retail Audience Media 96

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. The attrition rate in advertising is so high, particularly at agencies. use 10 or more.

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Agency Advertising Communications Machine Learning 97

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

JUNE 17, 2025

With our new Open Call feature, we are making it even easier for brands to identify and partner with the right creators that resonate with their audiences at scale.” The announcement arrives as YouTube continues to grow in importance for advertisers. billion in ad revenue from YouTube in the first quarter of 2025.

Retail 271

Retail Media Advertising Audience 271

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Marketers must ensure their data house is in order and have the right creative assets to connect with audiences on diverse networks.

Advertising 95

Advertising Audience Search Advertising Ad network 95

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 97

Advertising Retail Pop-Up Media 97

Digiday

JANUARY 12, 2025

However, one startup’s new partnerships with two major TV manufacturers are just one of the many ways AI was showcased in Las Vegas last week during CES 2025. At CES 2025 last week, a startup called TheTake announced new deals with LG and Samsung, bringing its total footprint to more than 30 million devices.

Advertising 99

Advertising Manufacturing Retail Audience 99

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. Home Depot hosted its first-ever InFronts advertiser event last year.

Retail 119

Retail Media Conversion Advertising 119

Adweek

JUNE 10, 2025

From premium content at scale to now an ecosystem of best-in-class, curated solutions, advertisers can easily build and execute the most informed and impactful ad campaigns.” The TV Business Partner Program gives brands access to high-impact creative and measurement partners. Based out of New York, Mark has also contributed to ADWEEK.

Ad Tech 279

Ad Tech Media Audience Advertising 279

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

Demand Side Platform 117

Demand Side Platform Audience Entertainment Advertising 117

Adweek

JUNE 10, 2025

This campaign aims to “solidify our positioning as a leader in skin barrier health” amid a wider audience, Elrick told ADWEEK. Its campaign uses a similarly colorful design to more closely resemble “an art installation” rather than traditional advertising, Elrick explained.

Geo targeting 219

Geo targeting Education Media Audience 219

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion set in 2023. in spending, up $27 from 2024.

Advertising 75

Advertising Shipping Retail Conversion Rate 75

Ad Monsters

JANUARY 24, 2025

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. This disconnect even extends to premium advertising spots like the Super Bowl. Physical stores represent a major media channel. of total marketing spend.

Media 109

Media Retail Advertising Cookies 109

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators TV Upfronts OneFox Gets Audience Targeting Boost With TransUnion and Experian The data integration partnerships will deliver expanded coverage across Fox properties for advertisers.

Audience 265

Audience Entertainment Media Advertising 265

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% During the summer of 2024, larger advertising agencies made moves into the influencer marketing space , most notable with Publicis Groupe acquiring Influential. AI can help marketers choose the right influencers, identify audiences and analyze the results of campaigns. to reach $9.29 year over year.

Marketing 120

Marketing ROI Agency MarTech 120

Adweek

JUNE 17, 2025

Behind YouTube’s New Pitch to Secure TV Ad Dollars and Build Brands YouTube’s growing as part of a robust creator economy, he argued, and brands can tap into that ecosystem by advertising on the platform. YouTube has also been drawing in an audience of podcast fans that differs from other major audio platforms.

Media 269

Media Advertising Audience Agency 269

Adweek

JUNE 10, 2025

Elena Cavender elena.cavender@adweek.com Recommended videos The Latest You Might Like The Advertising Market Has Changed—Here’s What Belongs in Your Cart By Fetch Unlocking Real-Time Relevance By GumGum The New Requirements for Unlocking Data at Scale By Andrea Zapata, VP of Advertising Data, Measurement, and Partnerships, T-Mobile Advertising Solutions (..)

Retail 274

Retail Media Advertising Audience 274

Ad Monsters

JANUARY 2, 2025

2025 will be an interesting year for retail media, especially in the groceries category. This all bodes well for retail media networks and advertising clients who want to reach them. This cross-platform reach is catnip to advertisers who want to engage with customers throughout their entire browsing journey. . #2:

Retail 104

Retail Media Retargeting Brand Awareness 104

Digital Remedy

NOVEMBER 14, 2024

Strategy 1: Digital Audio Advertising Wellness Marketing Strategy Digital audio advertising stands out as a powerful tool for engaging those interested in physical, mental, and emotional wellness. Ready to reach your target audience(s) in this dynamic industry? Time to lace up those sneakers and run through it with us!

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Adweek

JUNE 16, 2025

I asked them to create an AI companion that can be usable to provide up-to-date and quick answers around the news coming out of the festival, and also help audiences navigate the festival. We will continue to meet audiences where they are, but we expect to be fairly compensated for our content.

Food 191

Food Audience Agency Media 191

Martech

DECEMBER 16, 2024

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond.

Marketing 122

Marketing GDPR Audience Communications 122

Adweek

JUNE 13, 2025

The seven creators reached an audience of 7.7 Why American Eagle, Hinge, and The RealReal Are Betting on Substack Kerrygold’s brand trip strategy Kerrygold chose creators for the trip based on the creator’s audience reach and if their audience genuinely engages with food content, said Harfoot. “We

Food 288

Food Electronics Media Retail 288

Adweek

JUNE 6, 2025

At ADWEEK’s 2025 Social Media Week in May, Leah Logan, Inmar’s vp of retail media transformation, talked with Sarah Vates, vp of talent at United Entertainment Group, and Francesca Albo, CEO and founder of Puppy Sphere, to discuss the future of data-driven creator marketing. Optimization is making sure the right audience sees the content.

Retail 205

Retail Entertainment Audience Media 205

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising. Ad tech is on the cusp of a major shift.

Cookies 102

Cookies Ad Tech Audience Advertising 102

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Media 115

Media Audience Conversion Marketing 115

Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

Ad Monsters

DECEMBER 17, 2024

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024.

Marketing 98

Marketing Viewability Cookies Ad Targeting 98

Digital Remedy

DECEMBER 11, 2024

In 2025, digital marketers should make sure that they: Focus on the convenience and accessibility of at-home health solutions in their messaging. And, well, being that it’s almost 2025, sleep optimization or heart and oxygen monitoring is soaring in popularity. Use user data effectively to craft tailored experiences.

Marketing 98

Marketing Retargeting Education Conversion 98

Adweek

JUNE 10, 2025

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape.

Retail 215

Retail Media Fashion Audience 215

Adweek

JUNE 9, 2025

“And we had this opportunity to introduce through color, through material, through finish, through innovation, [Stanley] to a whole new audience.” From 1960 through 2020, the target audience was the outdoor recreation crowd. Cydney Lee Cydney Lee is ADWEEKs advertising news reporter based out of NYC. Prior to joining in Aug.

Fashion 267

Fashion Food Entertainment Audience 267

Adweek

JUNE 17, 2025

By Matt Britton --> In a world where attention is fleeting and culture moves at hyperspeed, brands must do more than advertise—they must emotionally resonate. From global expansion to brand storytelling, Arturo’s work has transformed how brands connect with diverse audiences across generations and geographies.

Media 233

Media Agency Conversion Marketing 233

Ad Monsters

JANUARY 14, 2025

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve. Thats going to change in 2025.

Retail 102

Retail Media Machine Learning ROI 102

Adweek

JUNE 18, 2025

“This is a first-of-its-kind partnership that plays to our strengths of giving audiences the best entertainment alongside the best discovery experience,” said Greg Peters , co-CEO of Netflix, in a statement. Based out of New York, Mark has also contributed to ADWEEK.

Entertainment 206

Entertainment Audience Media Agency 206