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Best of AdMonsters Wrapper: The Top Ad Tech News Stories You Couldn’t Stop Clicking on in 2024

Ad Monsters

Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between.

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Are cookies on the menu in 2025?

illumin

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

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Best of AdMonsters: Must-Read Ad Tech Articles of 2024

Ad Monsters

From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest ad tech moments of 2024. 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.

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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. This could lead to less competition and more market consolidation in the ad tech industry. “By Emotions ranged from lack of surprise to relief.

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Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

Marketing Dive

Published July 21, 2025 Jessica Hammers Editor post share post print email license Chips Ahoy's limited-edition "Stranger Things" cookie features a chocolate base, fudge chips and the brand’s first fruit-flavored filling. There, they can search for hidden cookies that translate into real-life prizes. Beginning Aug.

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Are Third-Party Cookies Really Going Away? The Latest Status in 2025

YieldBird

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020.

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The Best of AdMonsters PubForum 2024: Curated Deals, Cookieless Targeting, and AI

Ad Monsters

We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024?