Marketing Dive

JULY 18, 2025

Buyers expect 47% of CTV inventory to be biddable this year, up from 34% in 2024. When buying CTV programmatically, 41% of buyers believe it will drive better return on investment and ad spend and 35% expect it to be easier to achieve scale. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan. or its subsidiaries.

Video Ads

AdExchanger

DECEMBER 30, 2024

From the rise of curation to the Google ad tech antitrust trial in Virginia, he helps us translate the biggest news into […] The post AdExchangers Top Comics Of 2024 appeared first on AdExchanger. We get together to spitball ideas and then share them with our very talented comic artist Kevvo.

Ad Tech

VideoWeek

APRIL 10, 2025

By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. ITP began by blocking cookies from unknown third-party sources, then later expanded to restrict tracking via local storage and fingerprinting.

Cookies

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. Why now, why retail?

Retail

Marketing Dive

JUNE 30, 2025

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Keep up with the story.

Marketing

Marketing Dive

JULY 14, 2025

All of those rivals notched consumer spending increases in 2024 , per Circana data, while KFC’s U.S. By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. arm was down 4% to $4.34 billion for the year. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies

Marketing Dive

JUNE 5, 2025

The declining influence of cookies is forcing marketers to seek alternative methods for measuring campaign success amid increased media fragmentation. Products built around the idea of MMM include Google’s Meridian, which launched in 2024. Open Intelligence uses AI to perform a similar function. © 2025 TechTarget, Inc.

Media

Marketing Dive

JULY 7, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. By Peter Adams and Chris Kelly • Feb.

Cookies

Marketing Dive

JULY 10, 2025

10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? 10, 2024 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound? By Chris Kelly • Dec. By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.

Machine Learning

Marketing Dive

JULY 2, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. Snap reported $1.36 © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Cookies

VideoWeek

NOVEMBER 6, 2024

For example, the proportion of agencies transacting more than 41 percent of their CTV buys programmatically fell from 47 percent in 2023 to 41 percent in 2024. In 2024, around one-third of the buy-side is transacting more than 81 percent of their video investments programmatically, according to IAB Europe.

Media

Marketing Dive

JUNE 16, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. You can unsubscribe at anytime. or its subsidiaries.

Retail

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M. © 2025 TechTarget, Inc. or its subsidiaries.

Food

Marketing Dive

JUNE 26, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Cookies

Marketing Dive

JUNE 4, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries.

Pop-Up

Marketing Dive

JULY 14, 2025

The company’s revenue derived from its advertising business rose roughly 24% year over year to $649 million in 2024, with Roundel making up the lion’s share of the segment. In 2024, Amazon Ads’ business was worth $47 billion, which was larger than all of the other retail networks combined. billion in revenue.

Retail

Marketing Dive

JULY 16, 2025

7, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Keep up with the story. or its subsidiaries.

Cookies

Marketing Dive

JUNE 12, 2025

10, 2025 Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. By Peter Adams and Chris Kelly • Feb. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.

Entertainment

Marketing Dive

JUNE 5, 2025

Editors picks Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Advertising

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV More Than Half UK Homes Have Ad-Supported Streaming Tier, Finds Barb 16.5 The Netflix ad tier reaches 3.8

Ad Tech

Marketing Dive

JUNE 9, 2025

Sprite, which is owned by The Coca-Cola Company, included both younger and older basketball players when it relaunched its iconic “ Obey Your Thirst ” campaign in 2024. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.

Cookies

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. The format fills necessary gaps with threats of third-party cookie elimination and a growing need to reach customers where they are. With a strong media buying partner, measuring retail media success can be easy. Follow @illuminHQ

Retail

Marketing Dive

JULY 1, 2025

By Peter Adams and Julia Himmel • May 6, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. © 2025 TechTarget, Inc. TechTarget, Inc.s

Cookies

Marketing Dive

JUNE 5, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries.

Agency

Marketing Dive

JULY 24, 2025

By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.

Agency

Marketing Dive

JUNE 9, 2025

In April, it acquired data collaboration platform InfoSum to further evolve its capabilities beyond legacy identity solutions built on technology like cookies. In an attempt to turn its fortunes around, WPP has enacted some dramatic moves of late. Earlier this month, it formally rebranded GroupM, its media investment arm, to WPP Media.

Agency

Marketing Dive

JULY 29, 2025

Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams, Jessica Hammers, Sara Karlovitch and Chris Kelly • Dec. or its subsidiaries.

Marketing Dive

JULY 28, 2025

10, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams and Chris Kelly • Feb. Please select at least one newsletter. or its subsidiaries.

Ad Tech

Marketing Dive

JULY 10, 2025

By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies

Marketing Dive

JULY 21, 2025

Publicis Groupe spent over $10 billion between 2015 and 2025 on properties, including Sapient and Epsilon, as well as more than an additional $2 billion since 2024 to launch its Core AI product. A recently unveiled partnership through Publicis Sapient will create an AI Center of Excellence to help clients reshape their enterprises. “We

Agency

Marketing Dive

JUNE 12, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief E.l.f. 3, 2024 Michael M. 3, 2024 Michael M. A focus on humor has helped bolster E.l.f.’s

Cookies

Marketing Dive

JULY 7, 2025

Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. By Peter Adams and Chris Kelly • Feb.

Cookies

YieldBird

JANUARY 22, 2025

Lets start with the past, a small summary of 2024, which comes to an end. I think 2024 was very rewarding, but also at the same time very challenging for us. 2024 was an exceptional time in the development in AI, especially chatbots, which had a positive impact on our communication and business. How did it go for you?

Advertising

AdExchanger

DECEMBER 29, 2024

Ahem, cookies and quality. This year, quality […] The post AdExchangers Top 10 Stories Of 2024 appeared first on AdExchanger. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Quality has been a theme for some time in programmatic in every permutation possible.

Cookies

Marketing Dive

JULY 18, 2025

By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams and Jessica Hammers • July 10, 2024 Keep up with the story.

Education

VideoWeek

FEBRUARY 19, 2025

Measurement improvements, but mixed results on progress IAB Europe’s survey, which covered agencies, publishers, ad tech companies, advertisers, industry associations, and others, found that sustainability is ranked as the second biggest challenge facing digital advertising, just behind measurement. (The

Education

Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies