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Missed the most buzzworthy adtech stories of the year? Dive into AdMonsters Wrappers top six issues of 2024, where we unpacked the news that shaped digital advertisingAI, antitrust, streaming shifts, and more. In 2024, adtech kept us on our toes with innovation, controversy, and everything in between.
The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.
From Google’s cookie deprecation drama to AI-driven innovations, these must-read AdMonsters articles captured the biggest adtech moments of 2024. 2024 has been a wild ride for adtech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development.
After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. This could lead to less competition and more market consolidation in the adtech industry. “By Emotions ranged from lack of surprise to relief.
Published July 21, 2025 Jessica Hammers Editor post share post print email license Chips Ahoy's limited-edition "Stranger Things" cookie features a chocolate base, fudge chips and the brand’s first fruit-flavored filling. There, they can search for hidden cookies that translate into real-life prizes. Beginning Aug.
Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020.
We’ve curated a roundup of the most buzzworthy moments from our 2024 PubForum conferences, where curated deals, cookieless targeting, and AI-powered strategies took center stage. Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024?
Buyers expect 47% of CTV inventory to be biddable this year, up from 34% in 2024. When buying CTV programmatically, 41% of buyers believe it will drive better return on investment and ad spend and 35% expect it to be easier to achieve scale. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan. or its subsidiaries.
From the rise of curation to the Google adtech antitrust trial in Virginia, he helps us translate the biggest news into […] The post AdExchangers Top Comics Of 2024 appeared first on AdExchanger. We get together to spitball ideas and then share them with our very talented comic artist Kevvo.
By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. ITP began by blocking cookies from unknown third-party sources, then later expanded to restrict tracking via local storage and fingerprinting.
Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. Why now, why retail?
By Peter Adams • July 30, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Keep up with the story.
Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. By Peter Adams and Chris Kelly • Feb.
For example, the proportion of agencies transacting more than 41 percent of their CTV buys programmatically fell from 47 percent in 2023 to 41 percent in 2024. In 2024, around one-third of the buy-side is transacting more than 81 percent of their video investments programmatically, according to IAB Europe.
Editors picks Justin Sullivan via Getty Images Deep Dive What’s next as Google keeps cookies amid challenges to its dominance The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory environments, said a Google official. You can unsubscribe at anytime. or its subsidiaries.
Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries.
The company’s revenue derived from its advertising business rose roughly 24% year over year to $649 million in 2024, with Roundel making up the lion’s share of the segment. In 2024, Amazon Ads’ business was worth $47 billion, which was larger than all of the other retail networks combined. billion in revenue.
7, 2025 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies. The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. By Chris Kelly • July 23, 2024 Keep up with the story. or its subsidiaries.
10, 2025 Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. By Peter Adams and Chris Kelly • Feb. By Peter Adams, Jessica Deyo, Sara Karlovitch and Chris Kelly • Dec.
In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV More Than Half UK Homes Have Ad-Supported Streaming Tier, Finds Barb 16.5 The Netflix ad tier reaches 3.8
Sprite, which is owned by The Coca-Cola Company, included both younger and older basketball players when it relaunched its iconic “ Obey Your Thirst ” campaign in 2024. By Peter Adams and Jessica Deyo • July 10, 2024 Justin Sullivan via Getty Images Deep Dive And just like that, Google won’t be deprecating cookies.
In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. The format fills necessary gaps with threats of third-party cookie elimination and a growing need to reach customers where they are. With a strong media buying partner, measuring retail media success can be easy. Follow @illuminHQ
Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Chris Kelly • Dec. By Chris Kelly • Dec. By Chris Kelly • Dec. or its subsidiaries.
In April, it acquired data collaboration platform InfoSum to further evolve its capabilities beyond legacy identity solutions built on technology like cookies. In an attempt to turn its fortunes around, WPP has enacted some dramatic moves of late. Earlier this month, it formally rebranded GroupM, its media investment arm, to WPP Media.
Editors picks Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams, Jessica Hammers, Sara Karlovitch and Chris Kelly • Dec. or its subsidiaries.
10, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams and Chris Kelly • Feb. Please select at least one newsletter. or its subsidiaries.
Publicis Groupe spent over $10 billion between 2015 and 2025 on properties, including Sapient and Epsilon, as well as more than an additional $2 billion since 2024 to launch its Core AI product. A recently unveiled partnership through Publicis Sapient will create an AI Center of Excellence to help clients reshape their enterprises. “We
Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing AdTech CMO Corner An article from Dive Brief E.l.f. 3, 2024 Michael M. 3, 2024 Michael M. A focus on humor has helped bolster E.l.f.’s
Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. By Peter Adams and Chris Kelly • Feb.
Lets start with the past, a small summary of 2024, which comes to an end. I think 2024 was very rewarding, but also at the same time very challenging for us. 2024 was an exceptional time in the development in AI, especially chatbots, which had a positive impact on our communication and business. How did it go for you?
Ahem, cookies and quality. This year, quality […] The post AdExchangers Top 10 Stories Of 2024 appeared first on AdExchanger. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Quality has been a theme for some time in programmatic in every permutation possible.
By Chris Kelly • July 8, 2025 Courtesy of CeraVe Deep Dive 6 campaigns that signaled a creative resurgence in H1 2024 As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack. By Peter Adams and Jessica Hammers • July 10, 2024 Keep up with the story.
Measurement improvements, but mixed results on progress IAB Europe’s survey, which covered agencies, publishers, adtech companies, advertisers, industry associations, and others, found that sustainability is ranked as the second biggest challenge facing digital advertising, just behind measurement. (The
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