VideoWeek

JUNE 6, 2022

” Farm points to the increasing demand for mobile content “from billions of people the world over, on both iOS and Android.” Mobile ad spend reached $300 billion in 2021 and is expected to reach $350 billion in 2022, so clearly for advertisers, mobile is yet to lose its app-eal.

Mobile Ads 64

Mobile Ads Advertising Marketing Ad Tech 64

Monetize More

JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display ad revenue.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Martech Series

NOVEMBER 3, 2022

Research study reveals 2x more ad fraud in Q2 2022 on Roku apps without app-ads.txt vs. with app-ads.txt; IVT rates were 16% on Roku devices and 17% on Amazon Fire TV devices. Key Findings: Global CTV Ad Fraud Reaches 19%. 19% global CTV ad fraud rate in Q2 2022, up from 14% in Q2 2021. By Apps.ad.txt.

Mobile Ads 86

Mobile Ads MarTech Marketing Advertising 86

Digital Turbine

JUNE 13, 2022

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. Learn all about these stories in this week’s Mobile Monday! What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging.

Mobile Ads 52

Mobile Ads Advertising Food Marketing 52

MNTN

NOVEMBER 3, 2022

While brands should—and are—keeping social and mobile advertising in their omnichannel marketing mix, many have turned their attention to the next performance platform that builds on—and in many ways, supersedes—what came before: Connected TV. New Study Says Mobile is the Past, CTV the Future.

Mobile Ads 52

Mobile Ads Brand Awareness Audience Advertising 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 74

Advertising Impressions CPM Cookies 74

Ad Colony

MAY 30, 2022

With that in mind, as Digital Turbine, we asked consumers about their purchasing intentions, the impact of mobile ads on buying decisions, the motivations for online shopping, and the ways they follow up to discover gifts. Digital Turbine’s Father’s Day Shopping Survey 2022 was distributed in the EMEA and LATAM regions.

Mobile Ads 84

Mobile Ads Electronics Advertising 84

Digital Turbine

AUGUST 1, 2022

If mobile ads are relevant, consumers will purchase from advertisements. – Regarding the online discovery of the school supplies consumers in Italy are looking for, 46% prefer to use search engines, 40% online websites, and 38% prefer the ads they see on their mobile devices or tablets.

Food 98

Food Electronics Mobile Ads Education 98

Marketing Dive

MAY 18, 2023

Mobile ad spending grew 14% year-over-year in 2022, a sign the channel has been resilient in the face of economic and regulatory pressures.

Mobile Ads 106

Mobile Ads 106

InMobi

MAY 6, 2022

What will be the biggest back to school shopping trends of 2022 in the United States, and how will this school shopping season differ from past years? ” All of these numbers point to the optimism consumers had heading into the 2021-2022 school year. That’s what we wanted to find out. Many consumers will still shop online.

Retail 52

Retail Mobile Ads Advertising Marketing 52

InMobi

FEBRUARY 1, 2022

Here are the three biggest trends to keep top of mind for Spring 2022. Discoverability and shoppable wherever the consumers are – this is what’s key in 2022. Yet mobile influences these purchases. Look to mobile and focus on audience definitions. Want to win brand share this spring?

Retail 52

Retail Mobile Ads Audience Marketing 52

Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Kevel

AUGUST 9, 2022

We are excited to announce that Kevel has been selected as the winner of Best Overall AdTech Company at the 2022 MarTech Breakthrough Awards! With Kevel, brands can quickly launch their own walled gardens for web and mobile ad monetization, giving the publishers full control over their ad revenue and partner relationships.

MarTech 52

MarTech Finance Mobile Ads Cookies 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Digital Turbine

NOVEMBER 16, 2022

2022 is winding down and retailers are getting ready for the most wonderful (and lucrative) time of the year. Here are some tips and insights to help level up your mobile savviness for the holidays: Go Friction-Free. 52% of holiday shoppers in LATAM expect mobile ads to offer something relevant to them.

Mobile Ads 98

Mobile Ads Retail Audience 98

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. While H1 2022 saw social media grow by $1.8 That said, mobile ad revenues were up 14.1 At the same time, social media revenue growth has slowed. billion in H2.

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Martech

JULY 28, 2022

Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 Tolerance for mobile ads. Mobile app gamers are willing to see ads in exchange for free content and services, the IDC/data.ai times bigger than console, and growing at 1.7

Advertising 119

Advertising Mobile Ads MarTech Marketing 119

Lemonads

OCTOBER 21, 2020

It’s no longer enough to just create amazing ads and funnel your traffic in 2022! And spying on your competition’s ads has become the new and exciting trend among affiliate marketers to help them discover competitors’ successful ad strategies and copy to apply them to their own advantage.

Mobile Ads 52

Mobile Ads Audience Affiliates Media 52

illumin

FEBRUARY 20, 2024

This is fuelled by the fact that mobile usage among US adults has been consistently growing , from 248 million in 2021, to 250.7 million in 2022, and 253.3 Because of how large the mobile user market is, the possibilities are seemingly endless in optimizing and improving your mobile ad strategies. million in 2023.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? million by 2024.

Advertising 78

Advertising Mobile Ads Retail Entertainment 78

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Learn all about these stories in this week’s Mobile Monday! Reaching a Wider Audience with In-Game Mobile Ads.

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Amid this flurry of acquisitions Kargo grew by 45 percent in 2021, and is forecast for a further 40 percent net revenue growth in 2022. Follow VideoWeek on Twitter and LinkedIn.

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

VideoWeek

APRIL 23, 2024

Targeted investment Indeed the loss of targeting capabilities can have signficant ramifications for digital ad spending. In 2022, Apple’s privacy changes saw mobile ad spend slow to 4 percent growth, according to the research. billion.

Cookies 59

Cookies Advertising Entertainment Retail 59

Ad Monsters

NOVEMBER 30, 2023

Read on to learn more… Ad Blocking on a Steady Incline Between Q4 2021 and Q2 2023, ad blocking adoption grew 11%, reaching a total of 912M users. While only a slight uptick from Q4 2022, it’s on a steady incline following a significant dip in Q1 2022. And, the topic holds meaning for ad block users as well.

Machine Learning 85

Machine Learning Ad Tech Audience Mobile Ads 85

Martech Series

FEBRUARY 27, 2023

ClearPier , one of Canada’s largest performance advertising technology companies, is acquiring Hang My Ads for $35M in cash, shares and earnouts. Hang My Ads, a rewards-based mobile ad platform for user acquisition and monetization is the latest in a series of deals to further expand its performance capabilities for its global clients.

Mobile Ads 80

Mobile Ads ROI Ad Space MarTech 80

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. Facebook’s Mobile Ads was launched in 2012.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Adtelligent

JULY 19, 2022

Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. billion in ad spending in 2022 and grow even further. Native Advertising — is an ad that imitates the format of original content. The continuous growth of mobile ad spending. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digital Turbine

APRIL 18, 2023

But with consumers being inundated with mobile ads, UA managers need to find other ways to find new players. 2 Category, Utilities, in Q4 2022. Additionally, 39% of apps downloaded in 2022 were games. said their primary motivation for playing mobile games was just killing time or entertainment. and the U.S.)

Entertainment 52

Entertainment Mobile Ads Video Ads Audience 52

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? Studies have shown that certain mobile ad formats , namely rewarded ads, can positively affect user spending and increase the volume of in-app purchases.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Brid.tv

DECEMBER 28, 2022

In 2022, apps made around $215 billion from advertisements, as opposed to in-app purchases, which generated around $200 billion. On the other hand, paid apps seem to be the least profitable option, with only a little over $5 billion generated in 2022. With this model, publishers partner up with mobile ad networks to serve ads to users.

Affiliates 52

Affiliates Non-Profit Mobile Ads Video Ads 52

Basis

JUNE 1, 2023

[:04] April 2023 saw the downward trend of ad spend continue, including lower ad revenues for some social media platforms and losses in legacy media. That said, April’s drop is the smallest since September 2022, and certain media formats (see: digital and out-of-home ) are experiencing growth.

Ad Inventory 52

Ad Inventory Mobile Ads Ad Tech Media 52

Digital Turbine

OCTOBER 30, 2023

Build Buzz In the months before, advertisers can run ads to set up their Super Bowl campaign for success. Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust. Many marketers and industry experts forecasted that marketers would shift ad spending to Android targeting to compensate for the loss.

Advertising 108

Advertising Conversion Audience Mobile Ads 108

PubMatic

APRIL 8, 2022

That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Here are four trends that emerged in the course of our research: Programmatic Video Ads are on the Rise. Screen-Agnostic Targeting Remains a Challenge.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Digital Turbine

OCTOBER 4, 2022

Mobile Ads Deliver More Brand Safety and Viewability. According to a recent study from Integral Ad Science (IAS), video ads had much higher viewability rates than display ads in the first half of this year — 76% for video compared to 66% for display. falls shortly behind with 90%.

Viewability 52

Viewability Video Ads Mobile Ads Fashion 52

Digiday

DECEMBER 11, 2022

While global mobile ad spend faced some economic headwinds throughout 2022, investments are expected to grow some 7.5% Short video apps are expected to drive ad spend for social platforms, while gaming spend will face challenges as privacy regulations become clearer. year over year to surpass $300 billion in 2023.

Media 60

Media Mobile Ads Brand Lift Agency 60

Digital Turbine

MAY 23, 2022

Mobile’s Takeover of the Ad Market is Not Finished. eMarketer’s Worldwide Ad Spending 2022 just dropped, packed with insights on the $602.25 billion global digital ad spending market. . The report highlights mobile’s unique role in global advertising growth.

Conversion Rate 98

Conversion Rate Advertising Conversion Mobile Ads 98