Martech Series

SEPTEMBER 20, 2022

Livestream commerce leader launches a first-to-market experience at GroceryShop 2022. “Livestream shopping works best when it’s done in an authentic way—so we’re bringing in real people to have real conversations.” Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Conversion Rate 78

Conversion Rate eCommerce Retail Conversion 78

Martech Series

FEBRUARY 9, 2023

The yearly research reveals how consumers engaged with campaign and automated emails, SMS, and web push messages in 2022, and the common theme of emails that generated the highest consumer engagement. A conversion rate of 0.8% and a 6.34% click-to-conversion rate translated to a 12% increase in campaign orders.

eCommerce 87

eCommerce Conversion Rate Marketing Food 87

Martech Series

JULY 7, 2022

an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report. Marketers utilize A/B testing software to enhance conversion rates and interact more closely with visitors that engage their brands on the web. SiteSpect, Inc.

A/B Testing 91

A/B Testing Marketing Conversion Rate MarTech 91

Martech Series

JULY 12, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announced that it received top recognition across multiple categories in the G2 Summer 2022 Grid. When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech Series

DECEMBER 9, 2022

With Coveo, we increased our conversion rate by 25% with onsite search, and by 23% with Machine Learning Result Ranking.” – Dan Cornwell, Director of Ecommerce and Digital Experience, Caleres. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. Salesforce.

eCommerce 70

eCommerce Machine Learning Conversion Rate Impressions 70

Martech Series

AUGUST 9, 2022

This means producing and deploying high-quality content across the proper social media channels according to their functionality, in order to reach target audiences, improve conversion rates and reduce customer acquisition costs, while better serving existing customers and limiting turnover.

Media 87

Media Marketing Conversion Rate eCommerce 87

Martech Series

FEBRUARY 2, 2023

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, announced that it was recently recognized as the Excellent Digital Service Provider in China’s SaaS Industry in the 2022 Sixth China Software and Information Service Industry Annual Billboard (the “Annual Billboard”).

Conversion Rate 52

Conversion Rate MarTech Conversion Marketing 52

Martech Series

NOVEMBER 18, 2022

Fobi AI Inc , a leader in providing real-time data analytics through artificial intelligence to drive operational efficiencies and profitability, is pleased to announce that their digital ticketing solution CheckPoint has won the award for best Ticketing Technology at the 2022 Event Technology Awards. appeared first on MarTech Series.

Non-Profit 72

Non-Profit Conversion Rate MarTech Conversion 72

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. We’d love to hear a few thoughts on your views on the global martech industry and predictions for 2022!

MarTech 88

MarTech ROI Audience Media 88

Martech Series

NOVEMBER 8, 2022

In a campaign that included paid search, social, LinkedIn, and display ads, Bombora shattered industry benchmarks with a 15% landing page conversion rate. Marketing Technology News: MarTech Interview with Ray Zhou, co-founder and co-CEO at Affinity.

Marketing 62

Marketing Conversion Rate Education MarTech 62

Martech

FEBRUARY 19, 2024

If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise. In 2022, an analysis of LinkedIn data revealed that the proportion of job postings on the platform not mandating a four-year degree increased from 15% to 20% , marking a 33% year-over-year surge.

Marketing 112

Marketing Conversion Rate MarTech Education 112

Martech Series

JULY 29, 2022

Mobiquity Technologies, Inc, a leading provider of next-generation advertising technology, is pleased to announce the roll-out of a multi-national ad campaign using the Mobiquity CryptoGraph technology to drive awareness for the BlockBusters token, which is launching on Tuesday, August 02, 2022.

Conversion Rate 90

Conversion Rate MarTech Conversion Audience 90

Martech Series

JANUARY 18, 2023

Marketing Technology News: CertiK Releases Web3 Security Report 2022. Finally, and critically, Signifyd performs Transaction Risk Analysis (TRA) and identifies if an order qualifies for SCA exemption, reducing unnecessary friction at checkout and improving the conversion rate.

Conversion Rate 86

Conversion Rate Conversion eCommerce Retail 86

Martech Series

NOVEMBER 24, 2022

Initiative to help smaller businesses improve user engagement and conversion rates at affordable costs. Through this initiative, CleverTap will offer a full stack retention platform to all budding digital-native brands, in order to help them personalize and optimize all customer touchpoints, improving user engagement and conversion.

Conversion Rate 84

Conversion Rate Conversion MarTech Marketing 84

Martech Series

SEPTEMBER 22, 2022

Marketing Technology News: Dynamicweb Announced 2022 Most Valuable Professionals. Augment CXM’s client base, some of the most well-known brands in the world, have experienced as much as 30% gains in agent efficiency and 44% increases in sales conversion rates.

Conversion Rate 52

Conversion Rate Conversion MarTech Marketing 52

Martech Series

JULY 25, 2022

Outschool wanted to better match its classes with learners to increase search conversion rates, total GMV (gross merchandise value), and profitability. Within a quarter, Promoted optimized Outschool search to increase conversion by about +11%, with more improvements planned for H2 2022. Promoted and Marketplaces.

Machine Learning 82

Machine Learning Conversion Rate Conversion Education 82

Martech Series

JULY 20, 2022

The brainchild of a team of powerbrokers in the real estate and technology industries, Roopler and its proprietary AI assistant Ashley launched in 2022 to help real estate professionals overcome today’s two biggest industry challenges: finding and cultivating buyer and seller leads at an affordable cost and reviving old leads to recover value.

Real Estate 96

Real Estate Conversion Rate Conversion MarTech 96

Martech Series

JANUARY 4, 2023

This announcement follows closely on the heels of 6sense being recognized as a Leader in the Gartner Magic Quadrant for Account-Based Marketing Platforms for 2022 for the second consecutive time. 6sense ® Conversational Email​, which increases pipeline conversions, received High Performer rankings in two categories. “Our

Account-Based Advertising 77

Account-Based Advertising Conversion Rate Conversion MarTech 77

Martech Series

SEPTEMBER 30, 2022

QuestionPro will showcase this new tool at its XDay North America 2022 event, in the CX product breakout room on Thursday, October 27 at 11 am CT. Marketing Technology News: MarTech Interview with Peter (P.H.) The post QuestionPro Launches New Reputation Monitoring & Analysis Tool appeared first on MarTech Series.

eCommerce 87

eCommerce Conversion Rate Conversion MarTech 87

Martech Series

FEBRUARY 16, 2023

We’ve seen consistently lower bounce rates and conversion rates of up to 8%, cutting the cost of customer acquisition by more than half in some cases.” We’ve seen consistently lower bounce rates and conversion rates of up to 8%, cutting the cost of customer acquisition by more than half in some cases.”

Conversion Rate 81

Conversion Rate Conversion Rich Media Media 81

Martech Series

JANUARY 30, 2023

. “At OwnID, we are dedicated to staying at the forefront of this rapidly evolving field, and we believe that this report will provide valuable information for businesses and individuals looking to implement passwordless authentication solutions that improve customer experience, user experience, security and help increase identified user rate.”

Conversion Rate 78

Conversion Rate MarTech Conversion Marketing 78

Martech Series

SEPTEMBER 8, 2022

Billion Ecommerce Campaigns, Bluecore’s “2022 Retail Ecommerce Benchmark Report” Offers Industry-First Benchmarks to Engage and Convert Shoppers Across Their Lifecycle. open rate and click rate to conversion rate) for campaigns across ecommerce sites and email. Based on Insights from Over 35.5

Retail 81

Retail eCommerce Conversion Rate Conversion 81

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report.

Conversion Rate 95

Conversion Rate Conversion Retail MarTech 95

Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. conversion rate in 2021, numbers which have seen the likes of Vivino and Seraphine recently sign up to the platform, joining clients including Nike, Marks & Spencer, Arsenal Football Club, Next, and JD Sports.

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. Get MarTech! If organizations don’t do this, none of the rest of agile matters. In your inbox.

Conversion Rate 107

Conversion Rate Manufacturing Fashion MarTech 107

Digital Turbine

MAY 23, 2022

MarTech series published a story about how the future of digital advertising is embracing the truth about those fears and creating connections with the customer — in other words, treating them as a human and not as a data point. conversion rate from consumers who opted in to tracking.

Conversion Rate 98

Conversion Rate Advertising Conversion Mobile Ads 98

Martech Series

SEPTEMBER 14, 2022

A Cisco whitepaper found that in 2022, as much as 82% of global internet traffic will be video-based. Consequently, users report far higher engagement, and business leaders see a dramatic increase in conversion rates compared to other forms of content.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

Martech

MAY 10, 2023

They don’t actually put any effort into starting conversations. Dig deeper: B2B marketing budgets stalled out in 2022 I firmly believe in customer proximity: Whoever is closest to the customer wins. To invest in optimizing and improving your conversion rate. Get MarTech! Not to mention higher profit margins.

Marketing 101

Marketing Conversion Rate Conversion Communications 101

Martech

AUGUST 4, 2022

Source: Wpromote’s 2022 State of B2B Digital Marketing report. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. The post 74% of B2B marketers expect budgets to increase next year appeared first on MarTech. Most effective KPIs.

Marketing 113

Marketing Conversion Rate Brand Awareness Display Advertising 113

Martech Series

SEPTEMBER 20, 2022

Full Circle Insights announced the debut of Full Circle ABM, the first martech solution that gives B2B marketers the power to measure funnels in an account-based marketing (ABM) context. ”, an April, 2022 report by Forrester. Marketing Technology News: MarTech Interview with Zarina Stanford, CMO at Bazaarvoice.

Conversion Rate 93

Conversion Rate MarTech Marketing Conversion 93

Martech Series

NOVEMBER 4, 2022

Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor. One organization shared that its conversion rate from leads to MQLs improved from 42% to 75% after one year, indicating that Metadata delivered not just more leads but also more high-quality leads.

ROI 86

ROI Conversion Rate MarTech Audience 86

Martech Series

OCTOBER 16, 2022

In fact, Vyrill customers have seen a 2X to 5X increase in page engagement and up to 38% higher conversion rates depending on the product, category and quality of videos on their stores. By adding more relevant customer and branded videos to our website, we’ve increased our conversion rates and revenue.

Conversion Rate 52

Conversion Rate Conversion MarTech Marketing 52

Martech Series

NOVEMBER 17, 2022

Marketing Technology News: ibex Named One of The Best Places To Work for Women 2022 in Central America and Caribbean. ” Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT). That has led clean.io The post clean.io

Affiliates 87

Affiliates Retail Conversion Rate MarTech 87

Martech Series

FEBRUARY 14, 2023

As tools like DALL-E and ChatGPT rise in popularity, AI innovator Evolv AI paves the path to scalable AI adoption amongst marketers, e-commerce managers, and digital leaders who are running experimentation and conversion rate optimization (CRO) programs.

A/B Testing 87

A/B Testing ROI Conversion Rate Conversion 87

Ad Colony

MAY 23, 2022

MarTech series published a story about how the future of digital advertising is embracing the truth about those fears and creating connections with the customer — in other words, treating them as a human and not as a data point. conversion rate from consumers who opted in to tracking.

Conversion Rate 79

Conversion Rate Advertising Conversion Mobile Ads 79

Martech

MAY 12, 2022

“Identity and data are key to accurately measuring market performance,” said Gloria Ward, director of identity strategy at Acxiom, in a recent panel at The MarTech Conference (scroll down to see video of the full session). Take the 2022 MarTech Replacement Survey today! Let us know! Processing.Please wait.

Conversion Rate 91

Conversion Rate Conversion MarTech Cookies 91

Martech

OCTOBER 20, 2023

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? appeared first on MarTech. In your inbox.

Machine Learning 119

Machine Learning Click Through Rate Conversion Conversion Rate 119