Martech

AUGUST 4, 2022

What is surprising is that increasing brand awareness came in at No. Source: Wpromote’s 2022 State of B2B Digital Marketing report. What’s remarkable is that last year website traffic was #1 with 58% and year it only got 34%, putting it third behind conversion rates. Top five objectives. 2 with 37%.

Marketing 115

Marketing Conversion Rate Brand Awareness Display Advertising 115

Martech

MARCH 6, 2023

million worldwide viewers in 2022, according to Insider Intelligence. You can track viewer conversion rate or track brand awareness or purchase intent. Completion rate/viewer engagement Completion rate speaks to viewer engagement and it’s just a measure of how many people watched your ad all the way through.

Viewability 80

Viewability Conversion Rate Impressions Conversion 80

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. About 91% of companies said they achieved some level of success with content marketing in 2021, according to Semrush’s 2022 State of Content Marketing Report. But this is changing.

Marketing 131

Marketing SEO ROI Conversion 131

Martech Series

JANUARY 5, 2023

Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus. Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. billion in 2022. billion in 2021 to $70.16

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Martech Series

DECEMBER 22, 2022

Marketing Technology News: MarTech Interview with Ryan Schram, President & Board Director at IZEA. The platform resulted in brand awareness along with improving revenue streams. As a result, by January 2022, advertisers could possibly reach a total of 557.1 million Snapchat users. There are 45.4% men and 53.8%

Audience 86

Audience ROI Media Advertising 86

Martech

OCTOBER 17, 2023

2022 was a revelation, with B2B diving headfirst into influencer partnerships. Beyond the basics of measuring campaign effectiveness Sure, likes, shares and conversion rates matter. High engagement rates typically indicate content relevance and influencer effectiveness. Here’s a twist: B2B didn’t sit this dance out.

Marketing 117

Marketing Audience Brand Awareness ROI 117

Martech

MAY 3, 2022

For example, are you trying to reach new audiences, build brand awareness, boost conversion rates and sales, or just find a new way to communicate and share updates with your customers? billion in 2021, according to data from the 2022 State of Influencer Marketing report. What are your goals?

Media 144

Media Marketing Brand Awareness Audience 144