Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

InMobi

JULY 26, 2021

And it’s important to do this in early Q3 to reap the benefits from the last few months of 2021. Here are a few variables to consider as we dive into the second half of the year: 1) Demand Diversity – We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q3-Q4 2021.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Martech Series

AUGUST 12, 2022

This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022. Back in 2021, advertisers spent over $14 billion on connected TV platforms, with $24.7 billion in ad spending expected by 2024. Working together benefits everyone.

Advertising 105

Advertising Manufacturing Impressions Audience 105

Lemonads

OCTOBER 18, 2020

Below, we’ll go over our picks for the best push notification networks of 2021 and give you a summary of the main features of each platform. The Best Push Notification Ad Networks of 2021 Even though most quality platforms have basic similarities, there is no exact formula to choose the right push notification network.

Ad network 52

Ad network CPC Affiliates CPA 52

PrograMetrix

AUGUST 19, 2021

PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021. Related: Using B2B Intent Data for Account-based Marketing.

Agency 52

Agency Ad Tech ROI Impressions 52

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 97

Media Retail eCommerce Electronics 97

Martech Series

SEPTEMBER 20, 2022

Founded in 2021 by Casey Adams and Kieran O’Brien, MediaKits enables social media influencers, athletes, and other creators to build cross-platform digital resumes with real-time data to drive monetization. Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners.

ROI 98

ROI Impressions MarTech Agency 98

Martech

JUNE 3, 2022

Email growth continues to chug along because it delivers consistent and impressive results. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Better ability to measure return on investment (ROI) and more.

Marketing 142

Marketing Machine Learning Communications ROI 142

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. It is an impressive feat for the company, which only specializes in manufacturing computer chips. Whether it is about B2C or B2B marketing, an effective video will always sell itself. What is B2B video marketing?

Marketing 133

Marketing Manufacturing Audience Entertainment 133

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. That might look more impressive, but it doesn’t track back to your email. Conversion is just one facet of the total email journey.

Conversion Rate 122

Conversion Rate Conversion ROI Marketing 122

Martech Series

JULY 14, 2022

While reach and frequency, as well as driving brand lift and sales lift, are the top ad campaign metrics, many advertisers are still measuring CTV via website visits and impressions by network. One in two advertisers use impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend).

Advertising 97

Advertising Brand Awareness Brand Lift Impressions 97

Martech Series

AUGUST 25, 2022

In 2021, Cordial experienced 72% year-over-year growth and 118% net dollar retention. Cordial’s platform grew at an impressive: 51% year-over-year in email. Cordial was also named a leader in The Forrester Wave : Email Marketing Service Providers, Q1 2022 report. 434% year-over-year in SMS. 466% year-over-year in mobile app.

Marketing 105

Marketing Data Management Platform Communications Finance 105

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. I n March 2021, the average Facebook CPM was between $2 – $20. Facebook ads CPM in 2021. Facebook ads CPM by campaign objective, 2021 data.

CPC 52

CPC CPM Click Through Rate Audience 52

Martech Series

JULY 28, 2022

A leading executive in the marketing technology sector with a stellar track record of success, Mr. Mobley joined Zeta in October 2021 as EVP Technology Strategy. Steinberg, Co-Founder, Chairman, and CEO of Zeta. We believe that Matt’s deep experience will build on the momentum created under David and accelerate the growth of these products.”.

MarTech 102

MarTech ROI Impressions Marketing 102

Martech Series

AUGUST 5, 2022

Prior to his appointment as CEO, Mr. Carroll was Chief Financial Officer at SG360°, having joined SG360° in September of 2021. Ed’s impressive industry expertise and leadership skills made him a clear choice to lead SG360° in its next chapter of growth. He began his career as an officer in the United States Navy.

Manufacturing 81

Manufacturing CPA ROI Impressions 81

Karola Karlson

MAY 11, 2021

Your Facebook ad campaign metrics also indicate whether you’re getting a positive ROI (return on investment). Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?)

CPA 52

CPA Conversion Rate CPC CPM 52

Basis

SEPTEMBER 27, 2023

In fact, the pharmaceutical industry is projected to see an over 40% increase in digital advertising spend from 2021 to 2024. Marketers in the pharma industry are starting to realize that with a targeted and data-driven approach, they can tailor their targeting and creative to do more to maximize ROI.

Pharmaceuticals 98

Pharmaceuticals Healthcare Marketing ROI 98

Lemonads

NOVEMBER 12, 2020

Guaranteed Impressions Because of their simple mechanism, pop-unders can guarantee that almost all visitors will see your ads. Furthermore, affiliates that only show ads that are relevant to their on-page content have a higher chance of getting more impressions and improving their results across the board.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Single Grain

APRIL 29, 2021

Check out these examples… Pringles introduced CryptoCrisp, the world’s first virtual NFT flavor, on March 17, 2021. Blake Jamieson (@blakejamieson) April 8, 2021. The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. Taco Bell (@tacobell) March 8, 2021. Influencer Marketing.

Agency 113

Agency Marketing Non-Profit SEO 113

Single Grain

JUNE 13, 2023

Small Biz Genius ) Dive Deeper: * PPC for Ecommerce: 8 Effective Best Practices * Demystifying PPC Pricing Packages: Optimizing Ad Campaigns * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC Mobile Advertising Revenue Statistics In 2021, the Global Mobile Advertising Market was valued at USD 116.4 billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

MAY 6, 2021

Impressions. For C-level executives who might not have their hand in the daily goings on of their site, reports are a great way to review the ROI of SEO to either increase or put the brakes on the allocated funds. Hence, you can prepare more content similar to your best-performing articles to improve the ROI of your SEO campaigns.

SEO 145

SEO Education Conversion Conversion Rate 145

Karola Karlson

JANUARY 5, 2021

Right now, we’re interested in making sure that your ad delivery is optimized on conversions (instead of Clicks or Impressions). Using these two additional audience types helps to reach more relevant audiences and drive up your Return on Ad Spend (ROI). Remarketing audiences help to get higher ROI.

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Martech

AUGUST 3, 2022

When you look at impression volume and delivery what ends up happening is it’s concentrated in major mass-market urban areas,” says Charles. According to MediaRadar : In the eight months from May 1, 2021 to the end of January in 2022, more than 23,500 companies bought ads on retail media networks. And sales are very good.

Retail 119

Retail Media ROI Impressions 119

Martech Series

FEBRUARY 6, 2023

. “Our latest research demonstrates that event marketers are, once again, adjusting their strategies to create more connection points with attendees and positively impacting ROI. Substantially fewer than half (41%) of events are directed at the prospective buyer – showing an impressive potential for growth!

Audience 98

Audience ROI MarTech Impressions 98

Martech Series

NOVEMBER 8, 2022

Founded in 2021 by unit 8200 veterans and ex-Check Point executives Adi Ikan , CEO, and Oren Koren , CPO, Veriti amplifies security teams’ efforts to reduce risk and maximize their organization’s security posture. .” million round led by NFX and AMITI.

Machine Learning 97

Machine Learning ROI MarTech Impressions 97

Single Grain

NOVEMBER 20, 2020

It displays the impression, clicks and CTR of ranking keywords to help you optimize them for maximum traffic. You can quickly create different content campaigns and measure the content marketing ROI of your client projects. Google Analytics for Content Marketing: How to Track and Improve Your ROI. Insights: $169 per month.

SEO 52

SEO Agency A/B Testing Media 52

Lemonads

DECEMBER 2, 2020

That’s why Nativo has created NATIVO IQ™ “the content intelligence platform” that unlocks insights and ROI for an aligned and results-driven marketing organization. Their user-friendly platform allows you to achieve all this by easily taking full control of your daily audience reach, budget, impressions CTR, and CPC !

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Single Grain

JUNE 24, 2021

In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Google's Core Web Vitals is all set to become a search ranking factor starting mid-June of 2021. As of April 2021, there were 5.27 Let’s get started! TABLE OF CONTENTS: ↓ Core Web Vitals.

SEO 138

SEO Marketing Audience Real Estate 138

InMobi

JULY 28, 2021

This allows publishers to identify and earn the highest value for each impression. Native ads will be supported down the line in 2021. In-app bidding allows publishers to maximize monetization results by increasing the competition for each impression at scale, as multiple buyers bid in real time. The InMobi SDK is not involved.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Single Grain

FEBRUARY 15, 2022

How to Use Zoom: A Step-by-Step Guide (2021). 24 Virtual Team Building Activities Remote Teams Love in 2021. And three “within striking distance of page 1” Moosend posts: The 9 Best Email Marketing Services In 2021. 30+ Best Affiliate Programs For 2021 [Best Commissions $$$]. 149% increase in impressions.

SEO 98

SEO Affiliates eCommerce Marketing 98

Martech

AUGUST 25, 2021

” Showing ROI is essential, she said. “Vanity metrics of impressions or views — that’s not enough. ” Since leaving Mavenlink in June 2021, he’s been working on a community-based approach to building marketing technology tools, as well as overseeing MO Pros.

Marketing 144

Marketing Retail Education MarTech 144

Martech

MAY 18, 2022

When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. It leads across the board as the most popular and effective format with the highest ROI. 10 top retail sector video ads of 2021 : Get inspired by some of the most popular video ads of 2021, measured by total views.

Advertising 114

Advertising Video Ads Viewability CPM 114

PrograMetrix

JULY 6, 2022

This award follows hot on the heels of PrograMetrix’s selection in the 2021 awards, making it the agency’s second consecutive placing in the digital marketing industry’s highly-acclaimed list of the best ad tech, data providers, strategic partners, and agencies in the business. About AdExchanger.

Ad Tech 52

Ad Tech ROI Agency Impressions 52

Lemonads

DECEMBER 11, 2020

We're talking about the first impression a customer may have of your brand, and we want it to be the best possible one. Controlled costs: Amazon’s PPC ads give you control over your budget and overall spend, enabling you to tweak your campaigns for maximum ROI. What is your position among the search results inside and outside Amazon?

Advertising 52

Advertising Click Through Rate Demand Side Platform Keyword advertising 52

Ad Monsters

DECEMBER 21, 2023

Despite the widespread commitments to carbon neutrality by major tech firms and brands in 2021, putting these commitments into action has proved challenging. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server.

Header Bidding 66

Header Bidding Viewability Impressions CPM 66

Single Grain

JULY 9, 2021

In fact, you should be happy to see an ROI of -50% in the first few days or weeks, as the ad networks will show your ads in the wrong placements (i.e., Related Content: * 54 Alternative Ad Networks to Open Up New Channels of Growth in 2021 * Google Privacy Sandbox: What's It Mean for the Future of Targeted Ads? exact page location).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Single Grain

JUNE 3, 2021

SEM skills to improve the ROI of the different digital marketing campaigns. Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Regular optimization of ad copy based on campaign analytics is crucial to increase the ROI. Manage Daily Operational Aspects of the Team.

Marketing 98

Marketing SEO ROI Non-Profit 98