Digital Turbine

JUNE 13, 2022

One year removed from Apple’s privacy changes, mobile advertisers felt that mobile advertising became more difficult. What is more optimistic, though, is that 85% of the same advertisers felt that 2022 would be less challenging. Mobile Ad Spend Expected to Hit $350 Billion This Year .

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Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? At lemonads, we know how profitable and fun mobile campaigns can be.

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PubMatic

MAY 25, 2022

What’s become clear to me is that mobile advertising needs a character like Beane to shake up the way media is bought today. Dominating players like Google and Apple are limiting the use of device IDs for advertising purposes. This limitation has created a variety of trends that are working against media buyers.

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Digiday

OCTOBER 4, 2023

Despite all of the brouhaha around the data privacy changes and challenges that came along with Apple’s crackdown on in-app tracking in 2021, direct-to-consumer (DTC) advertisers seem, for the most part, to have reverted back to their bread and butter: Meta and Google. Continue reading this article on digiday.com.

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InMobi

JUNE 25, 2021

With students expected to finally be back in classrooms this upcoming school year after over a year of distance learning, what will the main back-to-school shopping trends be in 2021? using InMobi Pulse , InMobi’s mobile market research solution, asking them about the upcoming school shopping season. Let us know on social media!

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Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers.

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InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. For advertisers who have long relied on device-level identifiers to run campaigns, ATT upends business as usual. So what are advertisers and agencies doing now in light of these changes? Any first-party data (I.e.,

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InMobi

SEPTEMBER 10, 2021

holiday shopping season in 2021 will be unlike any other in recent memory. To help brands and retailers in the United States navigate what’s likely to be an unusual winter holiday season, we have created a new playbook, 2021 Holiday Shopping: What Brands and Retailers Need to Know. I WANT A COPY! All signs point to yes.

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Martech Series

NOVEMBER 3, 2022

Research study reveals 2x more ad fraud in Q2 2022 on Roku apps without app-ads.txt vs. with app-ads.txt; IVT rates were 16% on Roku devices and 17% on Amazon Fire TV devices. Key Findings: Global CTV Ad Fraud Reaches 19%. 19% global CTV ad fraud rate in Q2 2022, up from 14% in Q2 2021.

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InMobi

NOVEMBER 10, 2020

Digital advertisers are always worried about ad fraud in their campaigns. The good news is that the programmatic mobile in-app advertising space has recently made great strides in the fight against ad fraud. The IDFA is used right now in a variety of ways, including being leveraged to fight advertising fraud.

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illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising.

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InMobi

DECEMBER 15, 2021

Brands have long used advertising to get the word out among consumers. And with consumers flocking to mobile, advertisers have followed suit. Today, brands have many different options for reaching consumers, including through social media, influencers, television advertising, and so many more channels.

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Ad Monsters

NOVEMBER 30, 2023

These are just some of the key takeaways from the latest Ad Filtering Report from eyeo, formerly known as the PageFair Adblock Report. Read on to learn more… Ad Blocking on a Steady Incline Between Q4 2021 and Q2 2023, ad blocking adoption grew 11%, reaching a total of 912M users.

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Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.

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AdvertiseMint

JUNE 27, 2023

Using the right techniques of Facebook advertising can significantly impact your business. To take your business to the next level, you should know strategies beyond creating ads and targeting certain demographics. Unsurprisingly, various Facebook ad strategies and campaigns are more effective for different stages of your sales funnel.

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Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Here are some things to consider to get the best out of mobile campaigns. Keep your mobile ads short and sweet.

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Digiday

OCTOBER 30, 2022

In light of the heightened attention, Digiday has updated this explainer on dark patterns — originally published on March 25, 2021 — to include a video that helps to illustrate what these tactics are. What about dark patterns in advertising? Dark patterns have been detected in advertising imagery and messaging, too.

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VideoWeek

JUNE 3, 2024

Seedtag, a contextual advertising company, has acquired Beachfront Media, a sell-side platform (SSP), for an undisclosed amount. The contextual ad tech firm has been building out its TV advertising business over the last few months, launching its Contextual TV product in March to provide contextual targeting on CTV ad buys.

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Digiday

JUNE 14, 2022

With interest in all forms of gaming advertising on the rise, hyper-casual mobile game developers are looking to assert the value of the advertising inventory within their product. mobile gaming ad revenues are projected to reach $6.26 In 2021, overall mobile gaming ad revenues increased by 34%.

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Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. To run and complete the buying process, DSPs are connected to: SSPs and ad exchanges to purchase ad inventory.

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Digital Turbine

AUGUST 1, 2022

Some countries also closed schools during the Delta and Omicron waves in 2021 and earlier this year, while some did not. If mobile ads are relevant, consumers will purchase from advertisements. For more on Turkey’s Back to School consumer trends, click here. To see more BTS insights about the Italy market, click here.

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InMobi

APRIL 12, 2022

And no one knows mobile like InMobi, as we have been pioneers in the realm of mobile advertising ever since the iPhone was first introduced. Gen Z Retail Shopping Habits: 1) 65% of Gen Zers stated they used their mobile phone to make 2021 holiday gift purchases, significantly more than any other age range.

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Ad Colony

JUNE 21, 2022

The consumer forgets the ad, the publisher doesn’t get a click, and the advertiser misses out on a new user. Where the user can tap the ad, confirm the instant install, and be able to go seamlessly to level 15. AdExchanger also recently named our DSP with SingleTap the Best Demand-Side Technology in 2021. .

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InMobi

JULY 2, 2021

Day 1, Evening: How Mobile and TV Work Together TV (and connected TV) remain a great way to reach consumers and help inform them about new products and offers – but many people are on their phone while watching TV. A third of all time spent on media is devoted to mobile. Where do consumers notice mobile ads?

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Digital Turbine

NOVEMBER 21, 2023

In 2021, U.S. According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. If IAP is not a norm in that country, then publishers can still stand to monetize their apps with In-app advertising (IAA) revenue or via subscription models.

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Ad Colony

JUNE 20, 2022

In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming growth. Learn all about these stories in this week’s Mobile Monday! A M(ad) World.

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InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. In this blog, we highlight the latest numbers and trends we’re seeing on InMobi Exchange, and how the in-app advertising landscape may change in the coming months. Why do banner ads remain so popular?

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VideoWeek

JUNE 12, 2023

” Name recognition Nexxen started life as Taptica, a data-focussed mobile advertising platform, but its business has changed significantly over the years via its high-profile acquisitions. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017. million, and Amobee last year for $239 million.

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illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

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Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. To harness this potential, marketers must focus on three key areas: mobile device dominance, mobile commerce, and mobile advertising formats.

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InMobi

MARCH 21, 2022

The top discovery methods are mobile ads and word of mouth. In short, everyone from established brands to mobile startups should have their own mobile app – and invest in app developers and user acquisition. Between 2019 and 2021, there was a 43% increase in the average number of grocery visits by their app owners.

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InMobi

AUGUST 15, 2020

Building skilled human capital Key Strategies for Brands in the New Normal Digital Advertising will Drive Growth in a Post-COVID world In a pre-COVID world, while digital was a part of most marketing strategies, 58% of marketers spent less than 40% of their budgets on digital. Building right omnichannel customer experience 2.

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Single Grain

APRIL 8, 2021

Businesses running mobile ads on platforms such as Facebook, Google, Instagram, InMobi, AdMob, Flurry and others will be affected by the recent release of Apple's iOS 14 mobile operating system. . iOS 14 is Apple's latest version of its mobile operating system and it was launched on September 16, 2020. Let's start!

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InMobi

MAY 6, 2022

2021 Overview Last year, InMobi research around the 2021 back-to-school shopping season found that school shoppers were most likely to say they were buying clothing and accessories – and that they plan to spend $250 or more on elementary school students and at least $850 on college students. Many consumers will still shop online.

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InMobi

DECEMBER 28, 2017

As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. According to Forrester Research, ad fraud will reach $10.9

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VideoWeek

MARCH 7, 2024

A lot of time and effort from CTV app owners and ad tech companies goes into capturing spend from well established TV advertisers, preventing as much as possible from drifting over to other digital channels. And we’ll see advertisers paying more for CTV compared with traditional TV because of those advantages.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

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