InMobi

SEPTEMBER 10, 2017

On the 22nd of August, the brightest marketing minds across Indonesia came together under one roof at Impressions 2017, InMobi’s flagship mobile advertising conference, held in Jakarta, Indonesia. The day-long event saw CXOs, agency heads, marketers and technology experts discuss and reimagine the future of a mobile-first Indonesia, 2020.

Impressions 52

Impressions Mobile Ads Conversion Audience 52

Basis

MARCH 22, 2023

This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns.

Advertising 74

Advertising Impressions CPM Cookies 74

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023. The data analyzed in the report is based on log-level data, a detailed record of everything about an impression.

Demand Side Platform 92

Demand Side Platform Viewability Impressions Ad Tech 92

Digiday

OCTOBER 16, 2023

More ad dollars are making their way to Black-owned publishers , as a result of agencies’ commitments to spend a percentage of their media budgets with Black-owned publishers after the media reckoning spurred by the murder of George Floyd in 2020.

Impressions 83

Impressions Agency Media Audience 83

Martech Series

OCTOBER 25, 2022

is forecasted to spend more than $30B on CTV ads, an increase of over 233% from the $9B spent in 2020. Global CTV impressions in 2020 increased 60% year over year, and CTV accounted for 40% of all video impressions, up from 31% in 2019. “Our success together in the U.S. serves as a template for new emerging markets.”.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Digiday

OCTOBER 11, 2023

Last year, a number of Black-owned publishers said agencies’ commitments to spend a percentage of their media dollars with them after the murder of George Floyd and subsequent protests in 2020 had, in fact, led to increases in ad revenue and new advertisers.

Impressions 77

Impressions Agency Media Advertising 77

Ad Monsters

DECEMBER 14, 2023

. ” For example, he said, “DSPs receive a filtered view of the available supply, encountering an excess of duplicated high-value impressions while remaining unaware of lower and medium value ones. This can streamline the process by encountering only one bid request for each available impression.

Cookies 111

Cookies Media Ad Tech Impressions 111

Ad Monsters

DECEMBER 7, 2023

Market Made for Advertising Sites Account for 21% of Impressions Purchased Additionally, the study found that display ads account for 56% of media spend on MFA websites, and video accounts for 44%. It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023.”

Marketing 111

Marketing Brand Lift CPM Viewability 111

Digiday

APRIL 1, 2024

It’s a step toward making that seismic, yet cryptic, announcement from way back in 2020 a reality. This split lets ad execs compare the prices of ad impressions bought via the Privacy Sandbox with those acquired through traditional third-party cookies. Continue reading this article on digiday.com.

Cookies 59

Cookies Impressions Media Marketing 59

More About Advertising

JUNE 26, 2022

Jigsaw restructured after a CVA in 2020, closing some stores. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok.

Fashion 59

Fashion Marketing Retail Impressions 59

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. In 2020, a new method for creating a holdout emerged called ghost bidding, which allows media buyers to create a holdout by setting a cadence against individual line items or ad groups.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Martech

AUGUST 13, 2021

CTV impressions and share. Across the industry, overall CTV impressions are up 3X over Q2 2020. After closing 2020 at 35% share of ads, CTV actually rose to 40% in Q1. In terms of share, CTV maintains its lead over other video platforms, holding at 35%.

Impressions 130

Impressions Video Ads ROI Conversion 130

Digital Turbine

MAY 22, 2023

Advertising Execution From Q4 2020 to Q1 2023, Marriott Bonvoy has had 2x more impressions than Hilton, while running 2x more unique ad creatives and a heavier focus on social media. While still a long way to catch up to big players in the category, 64% of the app’s users are willing to recommend it to others.

Impressions 98

Impressions Media Advertising Marketing 98

More About Advertising

JULY 21, 2021

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. Publicis is reporting a “full recovery with all KPIs exceeding 2019 levels.”

Impressions 64

Impressions Advertising Finance Media 64

Paleo AdTech

DECEMBER 10, 2023

Since March, 2020, Dave has been Global President of Deputy , a workforce management software company based in the Bay Area he calls home. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Digiday

SEPTEMBER 30, 2022

“We are anticipating growth in ad-supported CTV impressions for obvious reasons: Netflix and Disney+ enter the marketplace in Q4,” said Kelly Metz, managing director of advanced TV at Omnicom Media Group. However, some other areas are growing at a slower rate when compared to the height of the pandemic in 2020 and 2021.

Manufacturing 62

Manufacturing Education Impressions Media 62

Martech Series

JULY 18, 2022

Jun Group’s award-winning culture builds on the recognition from Great Places to Work in 2019 and 2020. The team at Jun Group assessed their company with impressive scores across justice, camaraderie and teamwork, with 96%, 90% and 90% respectively compared to an industry average of 88%.

Rich Media 92

Rich Media Impressions MarTech Media 92

Martech

APRIL 21, 2023

Between January 2020 and May 2022, $115 million was spent on advertising on these sites. Global emissions per 1000 programmatic ad impressions are approximately 514.8 What can be done: Each ad impression travels through an “advertising life cycle,” which starts with the programmatic selection process and ends when the ad is delivered.

Impressions 85

Impressions Retail MarTech Advertising 85

Chief Martech

APRIL 26, 2022

Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! There were 157 in 2019, 85 in 2020, and 166 in 2021. All those headlines naturally give the impression of massive consolidation. It’s impressive. You can register for free here. You might already be leaping to a conclusion. ” Perhaps.

MarTech 107

MarTech Impressions Marketing 107

Martech Series

JUNE 24, 2022

Barracuda CloudGen WAN impressed the judges as it enables organizations to automatically build a secure cloud-based network by leveraging the Microsoft global network. Barracuda previously won this award, which recognizes outstanding email security solutions and services, in 2020.

Machine Learning 82

Machine Learning Ad Tech Impressions MarTech 82

InMobi

JULY 28, 2021

This allows publishers to identify and earn the highest value for each impression. In-app bidding allows publishers to maximize monetization results by increasing the competition for each impression at scale, as multiple buyers bid in real time. In 2020, video ads accounted for 23% of the total ad spending on InMobi.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Digiday

FEBRUARY 1, 2023

That said, despite the year-over-year drop, Facebook’s Q4 2022 CPM remained 26% higher than in Q4 2020, while Instagram’s CPM was 15% higher. Impressions across Meta properties grew 9%, the strongest growth since 2020, thanks largely to inventory from Reels, which accounted for 8.3%

CPC 65

CPC CPM Impressions Ad Click 65

YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. year-on-year, with the surveyed markets reaching a record-breaking €86 billion.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. year-on-year, with the surveyed markets reaching a record-breaking €86 billion.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Digiday

JANUARY 31, 2023

Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2020 was $1.45, $0.04 2020, the average RPM in Jan. 2023 is down about 21%, making January 2023 “the worst January [when it comes to] ad [RPMs] since 2020,” he said. 2022 to Jan.

CPM 62

CPM Impressions Media Ad Inventory 62

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. In 2020, a new method for creating a holdout emerged called ghost bidding, which allows media buyers to create a holdout by setting a cadence against individual line items or ad groups.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Adtelligent

JUNE 9, 2021

Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Solutions provided by Adtelligent are being used across 15,000 websites internationally, with an aggregated 250–300 million impressions daily. StarLightMedia has around 4,9 billion video ad impressions and 14,7 billion banner ad impressions per year.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Digiday

SEPTEMBER 16, 2022

Let’s start with the basics: Minute Media’s SSP is a programmatic marketplace for its own impressions (i.e. In short, it’s an open source alternative publishers can use to sell impressions in a way that doesn’t involve them being offered to one sales source at a time, also known as the “waterfall method.”

Media 62

Media Impressions Ad Tech Demand Side Platform 62

VideoWeek

JANUARY 17, 2023

Advertiser trade group ISBA, alongside the Association of Online Publishers and PwC, has today announced the results of a follow-up study to 2020’s landmark investigation into programmatic supply chain transparency, which found that fifteen percent of programmatic spending ended up in unknown hands. Plenty of positives.

Ad Tech 64

Ad Tech Impressions Media Agency 64

Martech Series

AUGUST 25, 2022

In 2020, Barkin was listed as one of South Florida’s 2020 influential business women by the South Florida Business Journal for her role at Magic Leap driving technology and live entertainment innovation. Rebecca’s personal skills, force of vision, and expertise are just outstanding; far in excess of her (impressive) biography.

Entertainment 87

Entertainment Impressions Retail MarTech 87

Martech

OCTOBER 22, 2021

Engagement on Snap has been impressive, even in the months following peak U.S. lockdowns in the middle of 2020. This is perhaps the biggest evidence so far of the effect that iOS updates are having on the mobile advertising business, which is a significant marketing channel.

Impressions 94

Impressions Advertising MarTech Marketing 94

Digiday

JANUARY 29, 2023

Publishers are running concurrent auctions for the same impression at the same time as ad tech vendors are trying to reduce the amount of auctions they have to listen to. Think of them like a safer marketplace to buy ads from, where they avoid lower quality impressions, and shady publishers. That’s up from 27% in 2020.

Marketing 68

Marketing Demand Side Platform Ad Tech Impressions 68

Digiday

APRIL 13, 2023

“TikTok’s user base crossed a billion while ad revenue reached around $9 billion in 2022, up tenfold on 2020. The amount of Instagram impressions from Reels in 2022 was 2.5%, which shot up to 10.8% Meaning when they buy ads on Reels they don’t necessarily know how many impressions they’re going to buy.

Video Ads 91

Video Ads Impressions Agency Advertising 91

Martech Series

OCTOBER 28, 2022

In 2020, Premion earned the TAG Certified Against Fraud Seal. As a core business imperative, Premion prioritizes knowing and understanding its source inventory, and never purchases inventory from open exchanges — and provides full transparency of every impression delivered across content partners down to the network level for advertisers.

MarTech 85

MarTech Impressions Advertising Agency 85

Martech Series

AUGUST 25, 2022

Since the beginning of 2020, the Talent Acquisition & Retention Solution Provider of the Year category has sought to recognize the achievements of solution providers that have helped create great places to work. With regard to PandoLogic, judges were impressed by the company’s product innovation and commitment to AI.

Impressions 60

Impressions MarTech Marketing 60

Digiday

DECEMBER 7, 2022

whether it’s a fraud-free, brand-safe, viewable impression. For the 2020 study, ISBA and PwC U.K. The PwC team that performed the programmatic audit published in 2020 was sidelined when it came to the latest study, according to three separate sources with knowledge of those plans. One source that explored the mooted U.S.

Advertising 61

Advertising Ad Tech Impressions Viewability 61

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year. returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52