Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

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Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

Automatad Inc.

NOVEMBER 20, 2023

Bonus point: Programmatic Guaranteed: The main difference between Guaranteed and preferred deals is the guarantee of impressions. The key aspect here is the ‘guarantee’ – both in terms of the quantity of ad impressions and the price. By the end of 2020, preferred deals contributed 25% of their business revenue.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in 2022 ( Statista ). How much does it cost?

Advertising 113

Advertising Marketing Ad Exchange Retail 113

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. The Role of DSPs and SSPs Demand-side platforms (DSPs) and supply-side platforms (SSPs) are two essential parts of the growing success of programmatic marketing. and $3 depending on the source.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Digiday

FEBRUARY 5, 2023

There was an unbelievable amount of noise in sales data, your media mix, model data in 2020, and 2021, and that bled into last year,” said Tombras. “We “Clients realize they cannot go dark” as they did in 2020, said John Harris, CEO of Worldwide Partners Inc., We weren’t totally back to ‘normal.’ The world has changed.

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Agency Media Demand Side Platform Ad Tech 64

Adtelligent

FEBRUARY 2, 2022

Usually, this information is stored in a data management platform (DMP) or a demand-side platform (DSP). DSP is a platform that helps advertisers manage all automatic media buying processes, including placing ads, bidding, moderation, and all other related activities.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Smart-Hub

DECEMBER 22, 2023

Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Infinite Potential On SmartHub Ad Exchange!

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Digiday

SEPTEMBER 6, 2022

As part of increasing trust and transparency, DDM said it uses multiple demand-side platforms to monitor ads and dashboards for clients to view metrics. It can be difficult given the ever-growing ecosystem — from 2011 to 2020, marketing tech has grown from 150 vendors to around 8,000, according to ANA.

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Ad Exchange Agency Demand Side Platform Ad Inventory 58

InMobi

MAY 6, 2019

There’s a Lot of Excitement Around Our New DSP At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! InMobi’s new DSP platform is the industry’s first to measure success in the only metric that truly matters: ROI. We hope to see you next year at MAU 2020!

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InMobi

JULY 10, 2018

How will everything look in 2019, 2020 and beyond? But, as in-app video advertising has gone from a relative unknown to a trusted, known entity, advertisers looking primarily for brand awareness and impressions have become the most common buyers of video ads. But what will the space look like for the rest of 2018 and going forward?

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

InMobi

SEPTEMBER 19, 2019

This is why 70% of served video ad impressions in the U.S. Around 10% of video ads served by InMobi Exchange are six seconds or less today, although that will likely significantly grow in 2020. Lots of demand-side platforms, ad networks, attribution partners and so forth may claim to be video experts, but don’t take them at their word.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. billion per year on UK production since 2020.

Agency 52

Agency Non-Profit Ad Exchange Media 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. FreeWheel acquired the Beeswax DSP in 2020.

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Single Grain

MARCH 16, 2020

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

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illumin

JUNE 7, 2018

Revenue for website owners is generated by display advertising networks when they accumulate clicks and impressions. Most display ads are intended to generate preliminary interest through impressions (being seen) and quick conversions later through behaviorally targeted remarketing efforts. Working With Display Ad Formats.

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Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 RTB (Real-Time Bidding) is typically the “engine” of programmatic platforms; this protocol makes it possible to organize a real-time auction between sellers and buyers of media. Ad impressions are served on different websites or apps connected to programmatic.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 22 Digital Marketing Trends You Can’t Ignore Going Into 2020.

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VideoWeek

JUNE 9, 2023

Viant Eyes MediaMath Merger Demand-side platform Viant is considering a merger with ad tech firm MediaMath, according to sources close to the discussions cited by Digiday. The firm has been exploring a sale since 2020. MediaMath was forced to refinance last year after its founder, Joe Zawadski, was ousted as CEO.

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VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions.

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Video Ads Media Ad Tech Agency 52

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Digital Remedy Rolls Out E-Commerce CTV Platform. Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday. The Tab Provides Quick Return for Digitalbox.

Agency 52

Agency Media Non-Profit Retail 52

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It

Media 56

Media Cookies Conversion Rate Affiliates 56

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Header Bidding Fill rate Ad Server Audience 79

Adtelligent

OCTOBER 6, 2021

billion in 2020. With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

NOVEMBER 3, 2023

The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.

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Ad Tech Ad Server Media Agency 98

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. Mediation platforms connect to SSPs and exchanges on the demand side, but their primary customers are the publishers.

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Ad Exchange Demand Side Platform Ad network Ad Inventory 52

InMobi

AUGUST 20, 2020

Apple announced major IDFA-related changes from iOS 14 onwards at WWDC 2020. Advertisers and iOS 14 The impact of an IDFA-less world is no different on the advertiser side for demand-side platforms (DSPs). Attribution and iOS 14 That brings us to the last piece of the puzzle - attribution.

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Lemonads

OCTOBER 18, 2020

In-page push traffic ads emerged at the beginning of 2020. The Best Push Notification Ad Networks of 2021 Even though most quality platforms have basic similarities, there is no exact formula to choose the right push notification network. But, the results have been impressive this far.

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VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97

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Ad Tech Media Agency Advertising 98

Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. Then we have ad exchanges.

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Lemonads

NOVEMBER 29, 2020

Publishers generate revenue based on the clicks and impressions data collected by the display network. DSPs, (demand-side platforms) which facilitate the process of buying ad inventory on the open market, provide the ability to reach your target audience due to the integration of DMPs (data management platforms).

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Advertising Ad Inventory Video Ads Ad Space 52

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Adoption : Neustar has run nearly 400 campaigns since Fabrick ID launched in July 2020. Yahoo owns ConnectID.

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Digiday

APRIL 24, 2023

Tubi, seemingly in an effort to extend its audience base further, was the only platform that said its device availability included Enseo, a technology company that provides in-room entertainment capabilities for the service industry, including hotels and senior living facilities. Pricing plans range from free to $15.99

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Audience Agency Advertising Ad Exchange 57

Brid.tv

AUGUST 31, 2022

Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. Reporting — The final step includes the OTT platform sending all relevant ad campaign data back to the advertiser. New OTT Services Are Appearing Rapidly — As of 2020, there are more than 300 OTT providers in the U.S.

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Advertising Video Ads Ad Server Cookies 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. The tech giant bought Giphy in 2020 for $315 million. Axios Local launched in 2020, and has spread to 30 local markets. “We want to be able to put a measure on it that goes beyond a CPM.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. 2006: Popular ad-blocking software, Adblock Plus, launches.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), will be programmatic by 2020. Chatbots will power 85% of customer service by 2020. 80% of businesses want chatbots by 2020. Basic communication. Product recommendations. Content creation. Email personalization.

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