Remove 2020 Remove Banner Remove Demand Side Platform Remove Impressions
article thumbnail

How Will The Mobile App Advertising Market Evolve in 2020?

InMobi

Does it all fall off a cliff in 2020? Continued Growth and Maturation of In-App Advertising It’s hardly surprising to say that in-app advertising is likely to grow in 2020. But how will mobile in-app advertising change and evolve in 2020? This one-two standing will very likely remain in place in 2020. Answer: likely not.

article thumbnail

What Is a Demand Side Platform (DSP)?

SODP

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Solutions provided by Adtelligent are being used across 15,000 websites internationally, with an aggregated 250–300 million impressions daily. In addition, platforms work as Software-as-a-service (SaaS) and can work in any browser.

article thumbnail

What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond

Lemonads

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. The cost is calculated by complex algorithms and ultimately influenced by the ad demand, time of day, ad type, user location, and hundreds of other variables. and $3 depending on the source.

article thumbnail

Event Diary: MAU 2019

InMobi

There’s a Lot of Excitement Around Our New DSP At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! InMobi’s new DSP platform is the industry’s first to measure success in the only metric that truly matters: ROI. We hope to see you next year at MAU 2020!

article thumbnail

In-App Mobile Video Advertising: What You Need to Know

InMobi

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. This is why 70% of served video ad impressions in the U.S. Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

article thumbnail

AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Infinite Potential On SmartHub Ad Exchange!