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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. For instance, the bid floor rates for banner and native ads may be around $0.5

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Programmatic Advertising: The Ultimate Guide

illumin

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

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What Is a Demand Side Platform (DSP)?

SODP

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

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Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

RevX

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. As you seek out the best DSP for your business, consider the needs of your app first.

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Connected TV Inventory: Definitive Guide for Advertisers

MNTN

(Note: In many cases, app owners are also content owners — both Netflix and Roku produce/own content in addition to building and operating the platform on which people watch it.) Demand-Side Platforms Demand-side platforms (DSPs) are the tools advertisers use to buy ad inventory across the CTV landscape.

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Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Solutions provided by Adtelligent are being used across 15,000 websites internationally, with an aggregated 250–300 million impressions daily. In addition, platforms work as Software-as-a-service (SaaS) and can work in any browser.