Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. The first-party data resolution ID solution. On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Other deterministic data: Phone number, first-party cookies.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 102

Cookies First-Party Cookies Audience Retargeting 102