Basis
MARCH 22, 2023
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Other formats should be monitored, especially audio.
YieldBird
JULY 25, 2023
IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% Video advertising also experienced significant growth, with a 13.6%
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YieldBird
JULY 25, 2023
IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% Video advertising also experienced significant growth, with a 13.6%
Digiday
DECEMBER 7, 2022
whether it’s a fraud-free, brand-safe, viewable impression. But those problems were just the start as leading advertisers are not just disagreeing with the audit’s concept, but with the investigation methods entirely. For the 2020 study, ISBA and PwC U.K. These moving parts created a slew of issues, as Digiday reported.
illumin
JUNE 7, 2018
This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.
Lemonads
AUGUST 7, 2021
The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. and $3 depending on the source.
MediaFuse
JUNE 6, 2019
In fact, most mobile marketing efforts are spent on in-app advertising. War Room shares that “with a captive audience and better targeting, the right consumers in-application advertising has impressive results”. Traditional TV advertising is slowly being tossed on the scrap heap. Programmatic TV.
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