InMobi

JULY 28, 2021

This allows publishers to identify and earn the highest value for each impression. Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Adtelligent

JUNE 9, 2021

Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

illumin

NOVEMBER 24, 2023

ChatGPT achieved 100 million monthly active users within the first two months of its launch – an impressive achievement. Silent ads are making a splash A greater number of website users are opting to scroll in silence. According to recent data ,66% of users dislike video ads that automatically play with sound.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Brid.tv

OCTOBER 17, 2022

With video content gaining unprecedented popularity in the last decade, digital video advertising has become one of the most lucrative advertising branches. But not all video ads are the same. Post-roll ads are generally considered the outcast of the instream advertising landscape. Where Can You Find Post-Roll Ads?

Video Ads 52

Video Ads Header Bidding Pop-Up Ad network 52

Adtaxi

MARCH 22, 2022

Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows. Everywhere you look, video is an integral part of the user experience. social network video ad spending will grow to $24.35

Advertising 72

Advertising Marketing Video Ads Audience 72

InMobi

APRIL 26, 2022

Previously on the blog, we covered the basics of rewarded video ads and the key things that publishers should know about this ad format. We are now digging deeper into why publishers should consider InMobi for their rewarded video monetization strategy.

Banner 59

Banner Video Ads Fill rate Audience 59

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. An ad blocker cannot identify it.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Martech Series

JUNE 28, 2022

Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page content, providing deeper insights and contextual categories for smarter and more effective targeting.

Viewability 85

Viewability Impressions Video Ads MarTech 85

InMobi

SEPTEMBER 17, 2019

Video ads continue to deliver better viewability across both desktop and mobile. Mobile benchmarks for ad fraud continues to be lower than that of desktop. Time in view : “Time-in-view is the average duration that a viewable impression remained in view. Changes are afoot in the video advertising realm too.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

VideoWeek

DECEMBER 8, 2023

The findings follow the ANA’s revelation that 15 percent of programmatic ad spend goes on MFA sites. In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Martech

OCTOBER 18, 2022

If consumers are posting photos or other messages relating to their location on a social app where they willingly share their location, then it makes sense to show ads on social that reinforce the impressions that these users see on the street. For digital video ads, 46% of U.S. Finally, 45% of U.S.

Retail 112

Retail Impressions Shipping Media 112

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year. returns for every impression opportunity.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Digiday

JULY 24, 2022

The study, as Marketing Brew reported, found that advertisers spent an eye-bulging $115 million between January 2020 and May 2022 on something ad execs call “made-for-advertising” (MFA) inventory — sites that exist for the sole purpose of aggressively monetizing traffic so they don’t have to worry about the cost of acquiring it in the first place.

Clickbait 57

Clickbait Advertising Ad Tech Demand Side Platform 57

Single Grain

APRIL 8, 2020

Videos drive the highest engagement on this network – 21.2% more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. But again, just publishing any video won’t automatically get you sales.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

InMobi

JULY 10, 2018

How will everything look in 2019, 2020 and beyond? Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S. Final note for the readers!

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 113

Advertising Marketing Ad Exchange Retail 113

Single Grain

DECEMBER 18, 2019

Consider these stats : Although the average price for an ad had a 2% decrease, ad impressions grew by 34%. In 2020, having a solid Facebook Ads plan — and using the right tools to execute it — is more important than ever. That’s why we rounded up the key trends that will impact running ads on Facebook this year.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). There are 4 key things that buyers value in their video inventory. The box section covers video signals, which we’ll discuss in the immediate section. Viewability : Signals that indicate a premium video ad experience.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Digiday

JANUARY 16, 2023

TikTok makes up about 25% of the social ad budgets,” said Brendan Gahan, chief innovation officer at digital marketing agency Mekanism. Since 2020 it’s grown pretty steadily. Marketers get a sound on, full screen video ad opportunity when they advertise on the app, which effectiveness research shows is most impactful.

Advertising 73

Advertising Video Ads Agency Media 73

SpotX

MAY 24, 2021

Interactive ads delivered a 54% higher click-through rate (CTR), with a 29% uplift on viewers’ likelihood to visit a brand’s website and a 17% uplift on the viewer’s likelihood to click on the ad to learn more. 5: Consistent, quality OTT measurement is impossible. 6: Fraud is low in OTT.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

Smart-Hub

DECEMBER 22, 2023

Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Infinite Potential On SmartHub Ad Exchange!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. Morris was CEO of UK and Ireland since joining Mediabrands in 2020, having previously led IPG’s Initiative agency.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing 52

Marketing Media Entertainment Agency 52

PrograMetrix

JUNE 9, 2021

The market didn't meet its 2020 projection, but it still greatly expanded. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Digital Video Advertising. Almost everyone online views digital videos. Many people prefer to watch videos versus reading content.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Single Grain

MARCH 16, 2020

Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech 98

Ad Tech Agency Media Audience 98

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

VideoWeek

NOVEMBER 3, 2023

In 2020 the ratings giant said it would retire its average commercial minute (C3 and C7) metrics, in a move towards more precise data. The firm will also offer new impression-level measurement and panel-only ratings when requested by clients. Read on VideoWeek. billion, up 4.9 billion hours year-on-year.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

SODP

JUNE 27, 2023

DSPs also allow advertisers to tap into inventory across multiple different ad networks—ranging from native ad networks to video ad networks —ensuring their ads are seen wherever audiences are most likely to engage. They upload their creative assets, such as customized display banners or video ads.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #3: Video Ads and PPC. In 2019, 78% of people watched videos online every week.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

VideoWeek

JUNE 17, 2022

Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off. This follows from rates of 12 percent in 2016 and 15 percent in 2020.

Ad Tech 59

Ad Tech Impressions Media Agency 59

InMobi

SEPTEMBER 14, 2021

In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%. And there were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1. This shows that monetizing apps through ads remains a great way to generate revenue.

Header Bidding 52

Header Bidding Fill rate Banner Ad Exchange 52