2020 Ad Targeting Impressions Video Ads 
Basis
MARCH 22, 2023
This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Could 2024 see the same rate of growth in CTV ad spending?
Brid.tv
OCTOBER 17, 2022
With video content gaining unprecedented popularity in the last decade, digital video advertising has become one of the most lucrative advertising branches. But not all video ads are the same. Post-roll ads are generally considered the outcast of the instream advertising landscape. Where Can You Find Post-Roll Ads?
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Automatad Inc.
FEBRUARY 29, 2024
The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. An ad blocker cannot identify it.
Martech
OCTOBER 19, 2022
Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.
Smart-Hub
DECEMBER 22, 2023
Advertisers and publishers leverage DMPs to gain insights into audience behavior, enabling them to create more targeted and personalized advertising campaigns. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Infinite Potential On SmartHub Ad Exchange!
Clearcode
APRIL 21, 2023
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
VideoWeek
NOVEMBER 3, 2023
. “We have begun restructuring our top-line leadership teams across editorial content, audience development and video to solidify their place at the center and heart of the company,” said the internal memo, as reported by Variety. Instead, Nielsen will combine panel data with larger viewing data sets based on C3 and C7 metrics.
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