Single Grain

DECEMBER 27, 2019

BBC and Google both released their own services in 2019, leading to a minor fall-out as BBC pulled their services from Google. In 2020, podcast hosts and content creators must step up to produce shows that keep people hooked. In 2019, podcast events went mainstream all over the planet to the tune of raking in over $55 million.

SEO 23

SEO Audience Pop-Up Communications 23

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Single Grain

NOVEMBER 1, 2019

Adobe’s SEO Game by the Numbers. Now, let’s take a look at their top pages to see what they're doing from an SEO perspective. As you can see below, a lot of the things they rank for are brand-related: That's another important thing when it comes to SEO — if you can build more brand queries, you're going to be more powerful.

Marketing 15

Marketing SEO Pop-Up Conversion 15

Single Grain

SEPTEMBER 10, 2020

Google algorithm updates are something that make webmasters and SEOers worry, especially due to the suddenness and, sometimes, lack of warning or detailed information (like the unnamed update on February 7, 2020 or the mysterious 19-result SERPs update on March 1, 2019). Poor website security has a negative impact on your SEO rankings.

Pop-Up 105

Pop-Up SEO Banner Audience 105

Martech

MARCH 19, 2024

Last year, my content and SEO teammates drastically changed their approach to content writing. The TOFU content strategy worked for us in 2019, but not now, when our goal is to become and remain the industry’s best. But finding the right talent isn’t as simple as picking the first person who pops up in your inbox.

Pop-Up 124

Pop-Up SEO Conversion Education 124

Single Grain

OCTOBER 30, 2020

Marketing expert Neil Patel wrote a blog post on Quick Sprout in 2012 called Why Content Marketing Is the New SEO and he broke down stats from Kissmetrics on what happened when he published 40-50 infographics. Find a researcher to come up with content or topic ideas for an infographic. Infographics Case Study. Kissmetrics Infographic.

ROI 145

ROI Pop-Up SEO Marketing 145

Single Grain

MARCH 27, 2020

However, after a certain amount of time publishing content, it can be difficult to come up with new blog post ideas that will resonate with your audience. In this post, we’ll cover 30 ways that any content marketing manager can break through writer’s block and come up with new ideas for high-value content that resonates with their audience.

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

JULY 5, 2019

In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. This has allowed these other companies to sprout up and do things that Apple isn’t doing. It’s official.

Pop-Up 111

Pop-Up Banner Machine Learning Media 111

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Delight – The follow up from the engagement is to make the experience better than anything the user has experienced elsewhere. Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019.

Marketing 112

Marketing Conversion Audience SEO 112

Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

Retargeting 111

Retargeting A/B Testing Click Through Rate CPC 111

Single Grain

AUGUST 26, 2019

Here’s what remote work looks like in 2019: The alarm goes off at 8 a.m. It is, after all, 2019. You can access your passwords from your laptop, phone and even tablet, so the process is seamless once you set everything up. Did you know that the remote workforce has increased by 140% in the past decade and a half? Click To Tweet.

Banner 96

Banner Pop-Up Affiliates SEO 96

Single Grain

AUGUST 6, 2019

This post has been updated for 2019. Often funnels can also include post-purchase follow-ups which increase retention as well as cross- and up-sells. You can do this by creating SEO-friendly content, publishing white papers and getting backlinks. Learn More: How to Set Up Marketing Funnels (TOFU, MOFU, & BOFU).

Marketing 112

Marketing SEO Banner Conversion 112

Automatad Inc.

JANUARY 24, 2022

Leaf Group prioritizes seamless integration of commerce with their content, and the creation of authoritative relevant content to change perceptions of being an SEO-focused content farm. The ad spending for the full calendar year has risen by 18% from 2020, and 9% from 2019. . AdTech Trends for Publishers. Ad Spending in the US.

Advertising 52

Advertising SEO Pop-Up Electronics 52

Single Grain

FEBRUARY 3, 2020

An unmoderated study is cheaper to run, easier to set up and allows you to test multiple users simultaneously, but it does not allow a business to ask any follow-up questions after reviewing the initial data. Kayleigh Holden (@KayleighBow95) August 14, 2019. Moderated UX Testing. Create User Personas for Clearer Understanding.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

JUNE 20, 2019

Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. Other features that aren’t a necessity but are awesome to have include countdown timers that indicate when the offer expires and the ability to create website pop-ups. Dive Deeper: Overlooked SEO: Optimizing Images and Video For Search.

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

OCTOBER 21, 2019

Have you ever opened up a product for the first time and had no idea how to proceed? How to Set Up Your E-commerce Product Page for Maximum Conversions. Now that we’ve covered the value that UX writing brings to your product or service, it's time to up your game. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Banner 100

Banner Conversion Click Through Rate Pop-Up 100

Single Grain

SEPTEMBER 20, 2019

If you have a SaaS platform , getting people to sign up for your offer instead of your competitor’s is a challenge from a marketing, pricing and product development perspective. 17 Best Free (or Freemium) SEO Tools to Improve Your Ranking. Those in-app purchases really add up. Price, Product, Promotion, Place). That’s a lot.

Banner 63

Banner Conversion Rate Pop-Up ROI 63

Karola Karlson

JANUARY 10, 2024

Coming up are my top five predictions on how marketing will change – or continue shifting – in 2024 , from macro-level changes to specific topics close to my heart. In 2024, marketers will keep shifting their efforts towards brand marketing instead of digital performance ads that have become up to 10x more expensive than back in 2020.

Marketing 52

Marketing Pop-Up ROI Media 52

Single Grain

JUNE 5, 2023

Statista ) The American pay-per-performance value makes up 24.4% Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Forbes ) Mobile commerce will make up 6% of this figure. Statista ) The American pay-per-performance value makes up 24.4% billion internet users. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

JANUARY 29, 2020

Implementing an SEO strategy can help you with that challenge. Should SaaS Companies Do SEO? Search engine optimization is the most significant source of attracting users for SaaS companies – d riving up to 68% of the organic traffic that they receive – yet only 11% of companies invest in content marketing.

SEO 140

SEO Conversion Pop-Up Conversion Rate 140

Single Grain

AUGUST 27, 2019

But many fail to see the connection between social media and SEO. To be clear here, social media is not a direct SEO hack. But although Google has stated that social media does not directly impact SEO, it does still seem to have some effect on the search engine’s ranking factors. Social Media's Significance for SEO.

SEO 100

SEO Media Banner Audience 100

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

OCTOBER 11, 2019

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% Send them follow-up thank you emails or surveys and include links to your social media. Benefits of Event Marketing for E-commerce.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

SEPTEMBER 18, 2019

The problem with that strategy is that if you do it wrong, it could have a negative impact on your SEO. Optimizing your internal website search : If someone comes to your website and searches for a particular topic, what comes up? But in my opinion, there are much more effective ways to clean up your database of content.

A/B Testing 107

A/B Testing SEO Pop-Up Banner 107

Single Grain

MARCH 30, 2020

To clean up e-commerce sales, you’ll need to know how things should look when all is said and done. homepage : This is also a great time to review sales metrics for 2019 to see if there were any offers that did especially well or failed to deliver a big enough return. Remove banners and pop-ups for outdated or holiday campaigns.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Single Grain

AUGUST 8, 2019

This article on remarketing has been refreshed for 2019 – enjoy! First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. And guess what popped up on the side of my screen? The Ultimate Guide to YouTube Advertising in 2019. NOW UPDATED! Repeat buyers. Remarketing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

JULY 19, 2019

The number of social media users worldwide is 3.484 billion , up 9% year over year. billion by 2020 : Further, 73% of small businesses are investing in social media marketing with nearly all (95%) planning on increasing their marketing budgets in 2019. The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019.

Media 106

Media Banner Brand Awareness Pop-Up 106

Single Grain

NOVEMBER 15, 2019

Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. If you haven’t done this already, here’s a quick set-up guide.). Slideshow : A looping video ad with up to 10 images. Facebook Ads: 7 Changes All Marketers Need to Know in 2019. 6 Facebook Ad Hacks Crushing It Today. Get A Free Consultation.

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

FEBRUARY 17, 2020

These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). To the company’s surprise: They ended up ranking #1 for their chosen keyword (even today the mini-site is still in the top five). The results ? HootSuite is a social media management tool.

Education 140

Education Pop-Up Entertainment Marketing 140

Single Grain

SEPTEMBER 23, 2019

In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022. Coming Up with an Idea for Your Podcast Show. You'll need to keep your energy up, which can be harder on your own. Podcasts are growing in popularity. Get A Free Consultation.

Pop-Up 100

Pop-Up Banner Audience Ad Space 100

VideoWeek

APRIL 11, 2025

The publisher has signed up e.l.f. 1 has lined up defence advisers in response to the takeover bid launched by its largest shareholder MFE, according to Reuters. The Independent Sees Continued Growth in US Audience UK newspaper The Independent’s US audience was up 28 percent year-on-year in February, reaching 33.7

GDPR 52

GDPR Food Ad Tech Agency 52