Martech

JULY 5, 2023

In 2019, Facebook parent Meta sued German regulators who ordered the social media giant to stop collecting users’ data without their consent. They said that not only was Facebook violating the EU’s GDPR , but that its dominance in social media made this an antitrust issue as well. . What happened. What’s next.

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InMobi

DECEMBER 17, 2018

Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. Brands: if you don’t take a smarter approach to data usage and data management, then your advertising campaigns are going to fall flat in 2019.

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Martech

FEBRUARY 3, 2022

This week, Belgium’s data protection authority, APD, fined IAB Europe 250,000 euros for GDPR-related complaints against its standardized Transparency and Consent Framework (TCF), which is used by publishers and advertisers in the EU.

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Admixer

MAY 22, 2019

Admixer is excited to join DigiTech Day Berlin 2019. The meetup is devoted to best practices of reaching target audiences within GDPR regulations.

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Admixer

AUGUST 12, 2019

In June 2019 Head of Admixer DMP, Ivan Fedorov joined ad tech experts in Berlin to speak up about ways how brands and agencies can win from 1st and 2nd-party data capabilities in the era of GDPR. In this article we’re sharing the key takeaways out of Ivan’s keynote. Data market is blooming Despite the […].

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Martech

SEPTEMBER 29, 2023

In recent years, the introduction of the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Apple’s App Tracking Transparency feature and a slew of other state laws have increased consumer awareness around the data companies are collecting.

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Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The GDPR is “intended to reshape the way that user data is gathered and processed [and] dictates strict rules of conduct for businesses who collect information from consumers.”

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Martech

NOVEMBER 5, 2021

With only 18% of B2B marketers reporting adoption of AI driven personalization according to “The State of Artificial Intelligence in B2B Marketing” (Demand Metric, 2019), Marketo’s initiative is welcomed. . According to Alexandra Quick at Marketo, “AI should be made available to everyone and should be easy to use and to adopt.”

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TechCrunch Ads

MAY 26, 2022

Although a 2019 consultation , following publication of its preliminary report, featured breaking up the adtech giant as one of a number of potential remedies.). Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR.

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InMobi

JUNE 26, 2020

Explained The Transparency and Consent Framework was developed in conjunction with IAB Europe and the IAB Tech Lab as a way for publishers and others in the ad tech space to ensure compliance with the General Data Protection Regulation (GDPR) in the European Union and other consumer privacy laws and regulations. InMobi and TCF 2.0

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VideoWeek

JULY 5, 2023

The court case relates to a ruling made by Germany’s Federal Cartel Office (FCO), or Budeskartellamt, back in 2019. But it also opens the door for other competition regulators in Europe to make rulings relating to the GDPR. And where appropriate, they should consult with their local data regulators on any possible infringements.

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Single Grain

OCTOBER 23, 2019

Dive Deeper: The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019. Since the General Data Protection Regulation (GDPR) took effect in May 2018 in the European Union, online privacy has become one of the biggest challenges that businesses have been facing. In addition, having a privacy policy helps.

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Martech

SEPTEMBER 27, 2021

As head of Teemo, Grouchko was one of the very first executives to run afoul of GDPR regulations — following which he re-cast Teemo as scrupoulously compliant, an experience he now brings to Near. 2019 was the first time New York City ever hosted. “Everything is anonymized,” said Steele. A use case: World Pride.

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Single Grain

JANUARY 22, 2020

If your e-commerce site has not followed important regulations such as the General Data Protection Regulation ( GDPR ) and subsequently suffered a cyber attack, you could face severe penalties. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Common Tactics Used in a Cyber Attack. Insider Threats.

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InMobi

JULY 24, 2018

3) The Industry is Still Figuring Out GDPR It’s been over two months since the European Union’s General Data Protection Regulation (GDPR) went into effect, but it’s still very much top of mind for those in the mobile advertising and oversight space. We hope to see you all next year at Postback 2019!

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Clearcode

JANUARY 26, 2023

Safari and Firefox Turn off Support for Third-Party Cookies The European Union’s General Data Protection Regulation (GDPR) What Information Can Be Stored in a Cookie? There are 6 legal bases for collecting personal data as outlined in the GDPR. How Are Third-Party Cookies Created? Why Are Third-Party Cookies Being Phased Out?

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All About Advertising Law

JUNE 29, 2016

Privacy Shield (“Privacy Shield”) in 2016 and the EU’s General Data Protection Regulation (“GDPR”) in 2018, the U.K. They should also continue preparations for the GDPR, as the U.K. will be subject to the law, at the very least, during the several months “gap” between GDPR implementation and the U.K.’s to accept the GDPR.

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InMobi

DECEMBER 17, 2019

However, it applies primarily to publishers that sell data (data onboarding and identity-matching companies, for instance, that buy publisher audience data) or that use publishers’ first-party data in programmatic, like some ad tech vendors,” AdExchanger’s James Hercher wrote in December 2019. CCPA, in contrast, is an opt-out law.

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Clearcode

JANUARY 22, 2023

2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features. 2006: Popular ad-blocking software, Adblock Plus, launches.

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MediaFuse

JUNE 6, 2019

billion and the analysts predict this number will be even bigger in 2019. In 2019 we will experience its dominance in fields such as ad sales management, reduced CPC, and dynamic creative optimization. GDPR and ePrivacy. By the end of 2018, the total was $30.09 In 2015 $17.5 Artificial Intelligence. AI is not a new trend at all.

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SODP

SEPTEMBER 12, 2019

Lotame , the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame PDX, a new private data marketplace at DMEXCO 2019 in Cologne, Germany.

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InMobi

DECEMBER 19, 2019

During Advertising Week New York 2019, he told InMobi’s Anne Frisbie that Hershey’s is interested in using location data in combination with digital ads and other emerging marketing channels to more effective reach and impact their target audience segments. What steps will they take to drive real connections with consumers over mobile?

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Clearcode

OCTOBER 21, 2024

In 2018, the General Data Protection Regulation (GDPR) regulation went into effect to enhance user privacy by setting new rules for processing personal data. Apart from the GDPR in the European Union, there are a few other privacy regulations around the world that terminate how personal information can be stored and processed.

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Basis

AUGUST 29, 2023

Prepare Your Data Infrastructure In light of privacy-minded regulations such as CCPA, CPRA , and GDPR, and with the rapid approach of the cookieless future , first-party data is becoming increasingly central to supporting a vibrant digital media advertising strategy. billion to $30.02 That’s an increase of over 66%!

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Canadian Marketing Association Highlights the Negative Impact of GDPR. The report revealed that the GDPR has had the worst impact on small-to-medium-sized enterprises (SMEs). Related Read: What is GDPR?

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Digiday

SEPTEMBER 23, 2022

‘Regulators are ahead of the industry’ The last IRL Dmexco was hosted in 2019 when GDPR enforcement was in its infancywhen European regulators were still getting to grips with the seismic privacy legislation. Digiday sounded sentiments from the shop floor.

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SODP

JULY 3, 2019

Since the platform was launched, Carbon DMP’s successes include: Award recognition: which includes finalist spaces in The AI & Machine Learning Awards 2019 for Best Emerging Technology and Most Innovative AI ML technology. Continual innovation : innovating is at the heart of everything Carbon does.

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PrograMetrix

AUGUST 17, 2022

Google released GA4 in its beta version in 2019, so it's been around for a while. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. That led Google to release Google Analytics 4 (GA4). Google Analytics 4 (GA4).

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Single Grain

NOVEMBER 24, 2020

Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. Related Content : * The Email Marketer’s 4-Step Guide to GDPR Compliance. * Why Is It Important to Care About Marketing Compliance?

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Martech

MARCH 22, 2022

” That’s 30% higher than pre-pandemic sentiment in 2019. Marketers must understand what laws like CAN-SPAM, CASL and GDPR require and how their operations must comply. Email serves up first-party data : The email address is the epitome of data given by the consumer instead of inferred from a third-party cookie.

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Lemonads

SEPTEMBER 27, 2020

It’s estimated that the digital advertising industry lost more than $42 billion in 2019 alone and that number can reach a staggering $100 billion by 2023 if the problem is not addressed properly.

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Clearcode

OCTOBER 21, 2024

When Google Announced its Privacy Sandbox In August 2019, Alphabet Inc.’s Google’s key announcements illustrate the complexities of the project: August 22, 2019 : Google announced the Privacy Sandbox initiative. However, the initiative is being scrutinized for several reasons, including gaining a dominant position in the AdTech market.

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VideoWeek

OCTOBER 11, 2024

The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Microsoft Backs Away From Retail Media Business Microsoft is quietly shuttering PromoteIQ, its retail media business, according to Digiday. Read more on VideoWeek. Read more on VideoWeek.

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VideoWeek

MARCH 1, 2024

BritBox launched in the US in 2017 and the UK in 2019, in efforts to combine British broadcaster content in the face of competition from US streaming companies. Eight consumer groups asked EU regulators to intervene in alleged GDPR breaches by Meta, accusing the tech giant of collecting vast amounts of user data without consent.

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Single Grain

SEPTEMBER 12, 2019

This post has been expanded with new cold email tools for 2019. Dive Deeper: The Email Marketer’s 4-Step Guide to GDPR Compliance. It’s the only service in 2019 where you can send personalized images and videos embedded in your emails. NOW UPDATED! How to Create A High-Value Lead Magnet to Quickly Grow Your Email List.

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TechCrunch Ads

MAY 10, 2022

law since it adopted the bloc’s General Data Protection Regulation (GDPR) in 2018 by incorporating it into U.K. s data market represented around 4% of GDP in 2020; also pointing out that data-enabled trade makes up the largest part of international services trade (accounting for exports of £234 billion in 2019).

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Martech

FEBRUARY 24, 2022

Iovox also acquired French-based WannaSpeak in 2019. Infrastructure is deployed on Amazon Web Services (AWS) which complies with GDPR. It has 50 employees. The company is privately held and Octopus Ventures and Columbia Lake Partners are the primary institutional investors. It has offices in London, Paris, San Francisco and Sydney.

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