VideoWeek

JUNE 16, 2023

Unlimitail has 13 retail partners at launch: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products).

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InMobi

AUGUST 23, 2018

As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. In the first three months of 2018, over a third of all money spent on in-app advertising went to video.

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Basis

MARCH 22, 2023

Yet, there was cautious optimism for ad dollars flowing into the market. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Could 2024 see the same rate of growth in CTV ad spending? Much of CTV growth came from video ad dollars previously being spent on desktop.

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InMobi

MAY 29, 2019

But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world. Consider these statistics from Nielsen on media consumption habits of American adults in 2018 for a moment: Over 4 hours a day spent watching live television.

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InMobi

OCTOBER 15, 2019

When it comes to reaching and engaging consumers on mobile, programmatic has firmly emerged as the preferred channel for digital marketers. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. Is it about automation?

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InMobi

SEPTEMBER 19, 2016

India’s online video viewership stands at 81.7 Video streaming is expected to account for over 60 percent of mobile data traffic in 2018, as consumers increase the number of videos they watch and upload [1].Not This nudged us to take a closer look at the video ad trends on our network.

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VideoWeek

DECEMBER 8, 2023

In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. “We will confirm the consequences of this as we work through our budgets in the coming months.”

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InMobi

AUGUST 12, 2018

Going beyond conventional mobile advertising, this partnership is a step in redefining content monetization through deep brand integrations and other ad formats for on-demand video platforms. What is Driving The Growth of Mobile OTT? has drawn consumers to these OTT platforms.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? billion USD in 2023 to 1,496.2

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S., In the U.S.,

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InMobi

JANUARY 16, 2018

If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. As a consumer, would you like to have only two options when making high-involvement decisions such as buying a house or choosing financial instruments? It’s time to put that hat on! That’s just plain wrong. The result?

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Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad revenue = ad impressions multiplied by eCPM. ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. Ad revenue from mobile games. How does advertising revenue work?

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MobileAds

JANUARY 20, 2021

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Interstitial Ads.

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MNTN

FEBRUARY 9, 2024

These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. Spoiler alert: it’s not even close.

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InMobi

SEPTEMBER 7, 2016

India presents a unique opportunity in the storytelling narrative, because it is a mobile first country. If mobile is a foregone conclusion, the power of video advertising is still at its evolutionary stages. And I want to delve into why we've transported a desktop experience to a country that has more mobiles than PCs.

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InMobi

MAY 17, 2018

Ad fraud is reportedly at a record high. Brands are worried about their ads appearing next to objectionable or sensitive content. Consumers are increasingly worried about their data, and government agencies are cracking down. Mobile advertising is far more than just point A (advertisers) and point B (apps/websites).

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InMobi

JANUARY 5, 2015

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. Mobile is set to create an even bigger impact this year by bringing truly engaging experiences into consumer hands. billion in 2015 and USD 38.1

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Ad Beat

NOVEMBER 20, 2019

You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. Lastly, 90 percent of customers agree that videos significantly impact their purchasing decisions. In short, video advertising is definitively a train that your brand cannot afford to miss. Source: Hubspot.

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VideoWeek

MAY 20, 2022

In this week’s Week in Review: a bipartisan bill to break up Google’s ad tech business is introduced into the Senate, Next 15 gazumps Vin Murria to buy M&C Saatchi, and data shows that CTV has overtaken mobile as the home of digital video. CTV Overtakes Mobile on Video Impressions. Top Stories.

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VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. CPO and COO Greg Peters will join Ted Sarandos as co-CEOs.

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Clearcode

APRIL 26, 2022

Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. The video covers the follow topics: A run down on the key terms. A brief history of digital advertising — from the very first online ad to today. The key platforms (i.e.

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Ad Beat

JULY 26, 2019

They were ranked 222nd on the 2018 Fortune 500 of the biggest corporations in the United States. You do it, you PayPal it, and you’re done,” he says in one of the videos, “You want to move on with your life. billion in 2002. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% You want to have lunch.

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InMobi

APRIL 1, 2019

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. percent overall. billion.

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VideoWeek

AUGUST 26, 2022

DoubleVerify reported a newly uncovered connected TV ad fraud scheme this week, in which smart fridges and other internet-connected devices essentially posed as connected TVs, in order to cover up fraudulent traffic. But the product is still young and relatively experimental, and doesn’t yet run ads. Top Stories.

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VideoWeek

OCTOBER 27, 2023

In this week’s Week in Review: Rugby fuels strong ad results for TF1, AMC goes all in on programmatic, and IAB reports strong growth in video ad spend. Top Stories TF1 Reports Strong Ad Growth in Q3 French broadcaster TF1 reported strong growth in ad revenues in Q3, which were up by 7.0 percent (or 9.7

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Ad Beat

JULY 31, 2019

Formerly known as Dapulse, Monday.com is a team management platform that was founded in 2012 by Roy Mann (former C-level Executive at Wix) and Eran Zinman (former R&D Manager at Conduit Mobile). Based in Tel Aviv, Israel, the company raised a $1.5 Based in Tel Aviv, Israel, the company raised a $1.5

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VideoWeek

SEPTEMBER 9, 2022

In this week’s Week in Review: Instagram scales back its shopping features, IAB Europe’s appeal is dismissed by the Brussels Court, and Michelle Donelan inherits controversial Channel 4 privatisation from Nadine Dorries. Top Stories. Instagram Checks Out of Shopping Business. IAB Europe vs GDPR to be Heard at Europe’s Highest Court.

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SODP

FEBRUARY 12, 2020

We always promote the use of relationship-building content via blogs, websites and social profiles to convert consumers. Programmatic ad buying isn’t a tool to create community and trust, but it is a door by which new consumers can enter your community. Traditionally, you’d make digital ad purchases manually.

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Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

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Single Grain

JUNE 5, 2023

In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity.

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Karola Karlson

FEBRUARY 1, 2021

What are the average Facebook ads CPC (cost-per-click) and CPM (cost-per-mile)? How to succeed in Facebook ad bidding? Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021.

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Single Grain

SEPTEMBER 13, 2019

Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. You probably scrolled down the page, looked at some pictures, liked a few things and maybe, just maybe, paused at a video or two.

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Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. What Makes Amazon Ads Different. And that’s powerful.

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illumin

JANUARY 22, 2024

Meta continues to power advertisers’ core advertising strategies as the platform develops and innovates, bringing a top-the-of-the-line ad performance. Several years later, it introduced ‘Sponsored Stories’, a desktop ad program that placed paid ads directly on users’ news feeds as well as expansion to mobile ads.

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Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

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Single Grain

JUNE 21, 2023

We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Demand Sage ) 80% of B2B marketers use LinkedIn Ads. Influencer Marketing Hub ) LinkedIn Ads have a potential reach of 900.2 DataPortal ) LinkedIn Ads reach in the U.S. Demand Sage ) 80% of B2B marketers use LinkedIn Ads.

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