InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For example, consider the difference between banner ads and video ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. 4) Ad Stacking In this type of fraud scheme, multiple ads are displayed all at once, one on top of the other.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

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Header Bidding Ad Server Ad Exchange Mobile Ads 52

InMobi

OCTOBER 9, 2018

An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

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Advertising Ad network Ad Ops Banner 52

InMobi

JUNE 8, 2018

Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. The problem is especially acute with video. This is far from a new problem, as fraud is nearly as old as time.

Ad network 52

Ad network Machine Learning Ad Space ROI 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. ad spend lost to fraud this year.

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Advertising Marketing Ad Exchange Retail 120

InMobi

APRIL 4, 2019

Many DSPs offer a self-service tool and interface, which enables advertisers to determine how and where ads should show up and to ensure that placement actually happens. It’s at the DSP level where brands and their partners decide where to display video ads or other creative types.

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Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

MAY 17, 2018

Juniper Research, in a September 2017 report, predicted advertisers to lose $19 billion to ad fraud in 2018 , the equivalent of $51 million a day. Further, another study from eMarketer found that close to half of respondents worried about fraud specifically within video ad networks.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

Ad Beat

SEPTEMBER 4, 2019

According to Harris Beber , Vimeo’s CMO, the company clocked in a handsome revenue of $160 million in 2018, with a year-on-year growth of 54 percent. Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape.

Advertising 52

Advertising Video Ads Pop-Up Ad network 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JUNE 13, 2023

Statista ) Mobile ads are eating up TV advertisement share. The percentage of mobile ads was 47% in 2022, up from 33% in 2018. Acquisio ) Facebook mobile ads that incorporate images tend to be significantly more effective, with a likelihood of being at least 75% more impactful compared to simple text ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Brid.tv

NOVEMBER 11, 2022

We’ve done the brunt of the research for you by singling out the 12 top private video hosting platforms on the market. is an online video platform and video hosting solution founded in 2018. The company strives to help online publishers host, manage, and monetize their ad inventory at scale.

Header Bidding 78

Header Bidding Communications Video Ads Ad network 78

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

InMobi

APRIL 12, 2019

Are advertisers willing to spend more than normal to reach your audience, or do they worry about their ads appearing next to questionable or objectionable content on your app? 5) What Ad Exchanges and Networks Do They Work With? But not all exchanges and networks are alike. This means less potential revenue per ad placed.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

InMobi

NOVEMBER 14, 2019

Here’s what the data reveals in these arenas: Banner ads are the most common ad format involved in header bidding auctions, but interstitials and videos (including rewarded video ads) aren’t far behind. 30% said it takes about two seconds or longer for an ad to load. Why is this case?

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Header Bidding Ad Exchange Banner Audience 52

Ad Beat

JULY 31, 2019

They even released a fun, light-hearted video announcing the rebranding, where they poked fun at their “dead name” and went over the unusual, yet hilarious reactions they’ve received for the same since inception. Additionally, they’ve also invested in the native advertising platforms like Outbrain ($418.5K) and Google Native ($108.9K).

Conversion 59

Conversion Conversion Rate Native Advertising Communications 59

Brid.tv

SEPTEMBER 5, 2022

is a comprehensive video platform that allows publishers to host, manage, and distribute content , all from a single easy-to-use dashboard. The platform launched in 2018, but in that short time, it has established a strong presence in the European and American markets. offers extensive ad-based monetization options.

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Ad Beat

JULY 26, 2019

They were ranked 222nd on the 2018 Fortune 500 of the biggest corporations in the United States. Let’s take a closer look at their current advertising strategy: Ad Spend and Ad Networks. By 2017, the company was earning US$13.094 billion in annual revenue (20.8% In the last six months, PayPal has spent $20.4M

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Lemonads

DECEMBER 24, 2020

How to set up and launch beautiful, elegant, and profitable TikTok Ads How Much do TikTok Ads Cost? Launch your first campaign with TikTok Ads Peek the Top 3 TikTok video ads ideas TikTok Ads Final Thoughts What Is TikTok Today? Peek the Top 3 TikTok video ads ideas Which results have brands seen?

Brand Awareness 52

Brand Awareness Audience Education Impressions 52

Single Grain

APRIL 25, 2022

Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. * A Simple Hack to Combine Facebook Ads and Google Ads. * How This E-commerce Store Doubled Its Revenue Using Our Facebook Ads Advice. Managing ongoing bids on a campaign basis to minimize ad spends. Contact Details: 1-619-752-1955.

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Agency Marketing A/B Testing ROI 52