Martech Series

AUGUST 26, 2022

OAREX, the provider of fast and flexible funding for digital media businesses, announced the release of their Half Year 2022 Digital Media and Advertising Payments Report, which reveals data and trends in the digital ad payment space. To learn more, download the full version of the OAREX 2022 Half Year Payments Report.

Demand Side Platform 98

Demand Side Platform Ad network Media MarTech 98

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Digiday

OCTOBER 30, 2022

Apple launched the first edition of SKAN in 2018, with the goal of boosting users’ privacy while still providing marketers with the data they need to grow their businesses. The key numbers: The first version of SKAdNetwork was released in 2018, with later versions rolling out in 2020 and 2021.

Conversion 87

Conversion Ad Inventory Ad network Marketing 87

Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. ” Andrew and The Trade Desk CEO Jeff Green in 2018, discussing UID.

Media 52

Media Header Bidding Ad network Cookies 52

InMobi

JUNE 25, 2018

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. within our network. In the U.S. increased 414 percent.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Paleo AdTech

DECEMBER 10, 2023

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 52

Header Bidding Ad Server Ad network Cookies 52

InMobi

DECEMBER 10, 2018

On November 30, 2018, IAB announced the release of app-ads.txt (Authorized Digital Sellers for Mobile Apps). Counterfeit inventory: Ad networks/Supply-Side Platforms (SSPs) sometimes claim access to inventory they don’t have access to, misleading buyers to spend their precious dollars on counterfeit inventory. What is Ads.txt?

Ad network 52

Ad network Fashion Ad Inventory Advertising 52

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. in ad revenue.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

Affiliates 52

Affiliates Ad network Marketing Pop-Up 52

InMobi

JUNE 8, 2018

Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. The problem is especially acute with video. This is far from a new problem, as fraud is nearly as old as time.

Ad network 52

Ad network Machine Learning Ad Space ROI 52

InMobi

MAY 14, 2019

With programmatic advertising on the rise, publishers now often work with a mediation platform of their choice to monetize across multiple ad networks simultaneously. However, most mediation platforms prioritize ad networks based on a “waterfall” method that limits publishers from maximizing their revenues.

Header Bidding 52

Header Bidding Audience Ad network Advertising 52

Ad Monsters

APRIL 30, 2024

ScamClub’s Sophisticated Attacks These scams are the work of ScamClub , a persistent and well-organized crime ring group that has been plying malvertising schemes since 2018. So, who is behind the scam, how does it work, and, most importantly, what can we do about it?

Ad Server 104

Ad Server Video Ads Ad network Media 104

InMobi

JULY 31, 2018

Firstly, the ad network must determine what it already knows about this profile and the likelihood that the audience will complete the CTA based on the historical data gathered from the billions of requests every day. On the ad network, how many people like that do you have access to with that profile?

Machine Learning 52

Machine Learning Audience Advertising Ad network 52

InMobi

SEPTEMBER 19, 2019

In Q1 2019, the average CTR for a video ad in the U.S. In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

InMobi

OCTOBER 9, 2018

An ad network is the bridge between the two sides. An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users.

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

JUNE 12, 2019

Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB announced the release of app-ads.txt, Authorized Digital Sellers for Mobile Apps. Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. What is app-ads.txt?

Ad Inventory 52

Ad Inventory Ad network Advertising 52

InMobi

DECEMBER 4, 2017

Measured as Mean Clicks to Install (MCTI), MCTI is defined as the number of clicks required by an ad network to drive an install from a specific user. Building your 2018 Anti-Fraud Strategy Most advertisers or networks today implement anti-fraud measures as an afterthought, merely reacting to the threat with a goal to minimise impact.

Impressions 52

Impressions Mobile Ads Ad network Retail 52

Paleo AdTech

DECEMBER 10, 2023

He led the technology team at Right Media that launched the first real exchange for ad networks. billion in 2018. In next week’s episode, Brian takes us through the day-to-day grind at Right Media to launch an exchange for ad networks — and the nail-biting sale to Yahoo.

Media 40

Media Ad network Ad Tech Conversion 40

Paleo AdTech

MAY 3, 2022

He led the technology team at Right Media that launched the first real exchange for ad networks. billion in 2018. In next week’s episode, Brian takes us through the day-to-day grind at Right Media to launch an exchange for ad networks — and the nail-biting sale to Yahoo.

Media 40

Media Ad network Ad Tech Conversion 40

Paleo AdTech

JUNE 8, 2021

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 40

Header Bidding Ad Server Ad network Cookies 40

Paleo AdTech

JULY 6, 2022

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical.

Media 45

Media Ad network Ad Server Entertainment 45

Paleo AdTech

DECEMBER 10, 2023

In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. He says: “Once you start to see the impact that you can have, if you’re a pure software company, it’s pretty compelling.”

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft. He says: “Once you start to see the impact that you can have, if you’re a pure software company, it’s pretty compelling.”

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

She was determined AOL avoid a similar fluff in display, so she found Advertising.com, a successful Baltimore-based ad network co-founded by our previous guest John Ferber and his brother Scott. Invision was acquired in 2016 by MediaOcean.)

Ad network 52

Ad network Ad Tech Media Audience 52

Paleo AdTech

MAY 31, 2022

She was determined AOL avoid a similar fluff in display, so she found Advertising.com, a successful Baltimore-based ad network co-founded by our previous guest John Ferber and his brother Scott. Invision was acquired in 2016 by MediaOcean.).

Ad network 52

Ad network Ad Tech Media Audience 52

Basis

OCTOBER 24, 2024

At the same time, while Google and Meta have all but removed their ad networks from cannabis ad contention, brands can use programmatic advertising to connect the dots between premium publishers and the exchanges and networks that do allow cannabis industry advertising.

Advertising 94

Advertising Brand Awareness Marketing Ad network 94

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. 4) Ad Stacking In this type of fraud scheme, multiple ads are displayed all at once, one on top of the other.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

DECEMBER 20, 2019

Considering that fraud costs in this space almost doubled from 2018 to 2019, marketers need to be worried about this rising trend. How to More Effectively Fight All Forms of Fraud What can brands do to more efficiently protect their in-app ad spend from fraud in 2020?

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

Paleo AdTech

DECEMBER 10, 2023

He led the technology team at Right Media that launched the first real exchange for ad networks. billion in 2018. Brian also built an early SSP — perhaps the actual first, predating AdMeld — not as a product but rather to help direct traffic toward Right Media’s actual business, which was its ad network.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

DECEMBER 10, 2023

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical.

Media 40

Media Ad network Ad Server Entertainment 40

Paleo AdTech

MAY 10, 2022

He led the technology team at Right Media that launched the first real exchange for ad networks. billion in 2018. Brian also built an early SSP — perhaps the actual first, predating AdMeld — not as a product but rather to help direct traffic toward Right Media’s actual business, which was its ad network.

Media 40

Media Ad Server Ad network CPA 40

Lemonads

NOVEMBER 17, 2020

For this reason, advertisers, marketers, and even ad networks need to take the right steps to protect their traffic and eliminate deceptive players from the entire ecosystem. Not only this, but the platform is also compliant with 100% of the measures and requirements set in the GDPR laws implemented in 2018.

Affiliates 52

Affiliates Ad network Conversion CPA 52

Paleo AdTech

FEBRUARY 7, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

Cookies 56

Cookies Audience Data Management Platform Banner 56

InMobi

APRIL 4, 2019

It’s at the DSP level where brands and their partners decide where to display video ads or other creative types. Sitting in the middle of everything is an ad exchange or an ad network. They’ll also use ad tags to retrieve the creatives and ensure they are associated with the proper placements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52