MobileAds

JANUARY 20, 2021

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. Expandable ads are a high-impact marketing strategy that helps to overcome banner blindness.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Video Ads 110

Video Ads Conversion CPC Banner 110

illumin

JANUARY 9, 2019

Call it what you want: ad fatigue, creative fatigue, banner blindness. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high. Audience attention remains a proven pain for many marketers. Source: VMC Data – 188 campaigns, 2015-2017.

Brand Lift 40

Brand Lift Video Ads Banner Food 40

Single Grain

APRIL 28, 2020

This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Take the topics that performed well on one channel and repurpose them into a piece of content for another segment of your audience. 3) Anheuser-Busch. Avoid being a faceless brand that caters to “everybody.”

Marketing 141

Marketing Audience Media ROI 141

Lemonads

AUGUST 10, 2020

Not only providing PPC and CPM , but also by their unique ads which are in the form of widgets, displayed as part of the content that is related content, banners and hybrid ads ! Take a look at their audience profile! AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Our data shows video ads having click-through rates that are 56 percent better than what banner ads get (no surprise there) and even 34 percent better than native ads. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Monetize More

JANUARY 2, 2023

Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s. As there are options to go deep into the detailed audience targeting aspects, the engagement rate is pretty decent. Banner Ads. Banner ads were the OG app ads. Conversion Rate for Display Ads: 0.07%.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

SODP

MAY 25, 2020

Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . Given the fact the post is published on Financial Times, the audience seeing it and interacting with it is highly relevant to Refinitiv’s offerings.

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

Lemonads

OCTOBER 6, 2020

These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users actually share these images on social networking sites with the likes of Pinterest and Facebook increasing your audience and getting a higher engagement.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Banner Flow

DECEMBER 7, 2016

It has nothing to do with the ‘dark web’, or anything close, but has everything to do with brands trying to contact their audience in a more personal and direct way. By using their brand advocates, they can access more data on how content is shared, consumed and discussed on these channels, and form a closer relationship with their audience.

Advertising 52

Advertising Social Advertising Click Through Rate Communications 52

Smart-Hub

DECEMBER 22, 2023

It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Monsters

MARCH 21, 2023

While this may seem far-fetched from where she is in her career today, Mediavine prides itself on teaching its publisher customers how to achieve their business goals, earn more from every session and page view, and keep their audiences engaged. ” And so, we launched six websites in June 2015.

Food 98

Food Header Bidding SEO Shipping 98

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. Moreover, these kinds of in-stream video ads are very engaging with audiences as they get a sense of control over them. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Clearcode

JULY 3, 2023

And so we select from our universe what is the right network of games that will give the advertiser the type of audience that they’re seeking in a very targeted way. Or is it like, you know, there would be specific brands whose target audiences are children? Because a Barbie girl’s different than a Hot Wheels’ boy.

Advertising 52

Advertising Pop-Up Banner Audience 52

Single Grain

FEBRUARY 21, 2022

International SEO: How to Optimize Your Website to Capture a Global Audience. Every quarter, we create quarterly plans based on our research, testing, and results in order to get our clients' message to the right audience with the right message at the right time. Dive Deeper: * 9 Google Ads Trends You Can’t Ignore in 2022. *

Agency 52

Agency SEO Conversion Marketing 52

VideoWeek

SEPTEMBER 29, 2023

LoopIQ uses purchase data to reach relevant CTV audiences and measure campaign impact on customer spend. Roku will offer Spotify video inventory through its Roku Audience Network, as part of Spotify’s Video Everywhere ad offering. The move adds Spotify’s Video Takeover ads to CTV devices, alongside mobile, tablet and desktop.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

JUNE 17, 2022

The companies found that a brand’s optimal media mix should include 30 to 40 percent OTT impressions, and brands ought to be buying at least 20 percent of their impressions against OTT, particularly if they want to reach younger audiences. The BBC meanwhile was the most trusted, with 55 percent saying they trust its news output.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

OCTOBER 14, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Nike’s audience is versatile. So to speak to their target audience in the same language, Nike’s ad campaigns uses a voice to which their consumers are likely to respond.

Marketing 109

Marketing Fashion Banner Audience 109