Fuel Lines

NOVEMBER 30, 2015

Michael and Terri Gass In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation.

Agency 268

Agency Marketing Media Audience 268

Fuel Lines

JUNE 10, 2015

Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Don is principal of ABC&D Communications, a public relations agency in Franklin, Tennessee.

Public Relations 275

Public Relations Agency Healthcare Communications 275

Fuel Lines

MARCH 10, 2017

Why is content such a valuable strategy to help agencies drum up new business? Andy hosts Hubstaff’s Agency Advantage Podcast where he helps agency owners grow their business. Click Here for a full written transcript and to listen to: Fueling Agency New Business With Content. Agencies have no positioning.

Agency 261

Agency Marketing Audience Media 261

Fuel Lines

APRIL 15, 2013

3D Printing is an innovative technology that is sure to impact advertising, marketing and even agency new business. “A faster and cheaper alternative to traditional methods of manufacturing is making its way into the mainstream market, and it looks to be changing the way people do business—including advertising.” billion by 2015.

Agency 262

Agency Manufacturing Advertising Marketing 262

Fuel Lines

FEBRUARY 7, 2018

I have probably edited no less than 6,000+ agency articles over the past ten years. It tends to be all about the agency. For over ten years, I’ve recommended creating a niche blog for agency new business and have helped create over 300 personal blogs for agency principals. Create a Niche Blog.

Audience 229

Audience Agency Communications Media 229

Fuel Lines

JANUARY 4, 2017

Hosting events can benefit your agency in many ways: 1. Even though forming relationships is a necessary part of new business success, most agencies don’t have a consistent strategy to build and maintain them. Most small to midsize agencies that I’ve worked with have fantastic space for hosting events.

Agency 212

Agency Public Relations Audience Education 212

Fuel Lines

FEBRUARY 21, 2018

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Most agencies weren’t even participating. They thought it was only a fad fueled by the recession and that it would blow over when the economy came back and agency life would return to normal. Learn to Be of Value.

Agency 238

Agency Communications Audience Manufacturing 238

More About Advertising

NOVEMBER 18, 2015

Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.

Agency 102

Agency Ad Tech Finance Media 102

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DECEMBER 2, 2015

It’s time to pick our UK Agency of the Year, based on creative and business performance. So how was 2015 (so far – everything’s coming earlier this year including, it seems, Christmas) for these luminaries?

Agency 76

Agency Advertising 76

Fuel Lines

MARCH 12, 2015

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development, The List and The Brand Establishment, will be held on Friday, May 1, 2015, in San Diego, California. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days.

Agency 254

Agency Media Education Marketing 254

Fuel Lines

FEBRUARY 21, 2021

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Most agencies weren’t even participating. They thought it was only a fad fueled by the recession and that it would blow over when the economy came back and agency life would return to normal. Learn to Be of Value.

Agency 180

Agency Communications Audience Manufacturing 180

Fuel Lines

MARCH 12, 2013

Keeping up with tecnology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will reach prospects in the future. By 2015 there will be more than two times as many internet connected devices as there are people on the planet. This is why events such as SXSW are so important.

Agency 260

Agency Communications 260

Fuel Lines

NOVEMBER 20, 2022

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.

Agency 257

Agency Communications Audience Media 257

Fuel Lines

MAY 11, 2015

This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 23, 2015, in Chicago, Illinois. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. New business has been a problem historically for agencies.

Agency 262

Agency Media Education Marketing 262

More About Advertising

OCTOBER 23, 2015

New Research by specialist marcoms M&A firm Results International shows that the number of global marcoms deals completed in Q3 2015 rose by seven per cent from Q2 (264 deals in Jul-Sep compared to 246 in Apr-Jun). This has been driven largely by a jump in the number of cross-border deals. More than a third.

Ad Tech 66

Ad Tech Finance Media Agency 66

Fuel Lines

MAY 7, 2020

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.

Agency 182

Agency Communications Audience Media 182

More About Advertising

DECEMBER 29, 2020

The post MAA blast from the past: Axe from 2015 first appeared on More About Advertising. . ‘Use in Moderation’ prevents any such thing surely. No idea who did it, doesn’t look like BBH. A gentle laugh is something we can all do.

Advertising 64

Advertising Agency 64

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JANUARY 11, 2021

Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull.

Agency 75

Agency Advertising Finance 75

More About Advertising

FEBRUARY 16, 2021

UK based international marketing group MSQ is getting pretty big these days – pandemic or no pandemic – and it’s grouping its various business-to-business agencies (B2B) together in MSQ B2B. Chairman is Tom Stein, also chairman of Stein IAS, the agency he founded in 1985 which joined MSQ in 2015.

Agency 69

Agency Advertising Marketing Finance 69

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DECEMBER 17, 2015

Nobody quite crafts an ad like Tim Delaney and his crew at Leagas Delaney and this year the agency produced a labour of love for Penfolds Grange, Australia’s most famous wine. It’s brave of Penfolds to go for a big global campaign, most posh winemakers reckon that advertising makes them look like Piat D’Or or.

Agency 75

Agency Advertising 75

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DECEMBER 9, 2015

Amazon, in particular its premium Amazon Prime service, was surely among the winners and a contributing factor may well have been this pleasingly understated campaign by newish indie agency Joint. Just as with its work.

Retail 75

Retail Agency Advertising 75

Digiday

JULY 17, 2024

The latest C-suite shuffle within WPP’s media agency arm, GroupM, comes at the very top of the organization, as Brian Lesser returns to the company as global CEO this September. Lesser will replace Christian Juhl, who led GroupM for the last five years, ascending to that spot four years after GroupM acquired digital agency Essence in 2015.

Ad Tech 90

Ad Tech Agency Media Marketing 90

More About Advertising

NOVEMBER 26, 2015

We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. But the two highest points scorers – so far, we may yet be surprised before.

Agency 73

Agency Advertising 73

More About Advertising

NOVEMBER 23, 2015

Last week George Parker, in his review of 2015, chose Goodby Silverstein+Partners as his US Agency of the Year, partly because of its long-term record combination of good advertising allied to good behaviour.

Agency 70

Agency Advertising 70

More About Advertising

MAY 26, 2015

The Association of National Advertisers just released a study on agency/client relationships they undertook in the first quarter 2015. It contained some very encouraging news for both clients and agencies: 87 per cent of clients and 86 per cent of agencies agree their relationships are strong, 89 per cent of clients and 97 per cent.

Agency 92

Agency Advertising Media 92

Fuel Lines

MAY 7, 2021

The battle for new business is online which makes community development indispensable for marketing your agency. Since I started my consultancy in 2007, I’ve advocated creating a niche blog for agency new business. I’ve helped launch over 450 personal blogs for agency principals. The person behind the agency.

Agency 140

Agency Communications Audience Media 140

More About Advertising

JUNE 10, 2022

Say what you like about Bud Light – and our friend Adscammer George Parker often does – but its a mega-brand and hence a feather in the cap for the agency.

Agency 59

Agency Advertising Finance Media 59

More About Advertising

OCTOBER 30, 2015

By James Whyms New Ciesco number crunching shows that Q3 2015 produced mixed results for the four largest marketing communications holding companies. WPP’s top line growth for Q3 was up 5.9 per cent to £2.9bn ($4.6bn), up 4.6 per cent on a like-for-like basis. However, WPP’s net sales, the most meaningful and accurate reflection of.

Communications 61

Communications Marketing Finance Media 61

More About Advertising

DECEMBER 22, 2015

One reason is agency Droga5, which found itself un-employed by Puma and was gratefully snapped up by UA. It can’t be a coincidence that, since its deal with the WME Hollywood talent agency, D5’s ads feature an array of global. Under Armor is making big waves in the US and now the global sports market.

Agency 65

Agency Marketing Advertising 65

VideoWeek

NOVEMBER 21, 2024

“Our Prisma business provides robust ad infrastructure to the world’s largest brands and agencies. The company went on something of an acquisition spree after Vista Equity Partners, a private equity firm, bought Mediaocean in 2015. The company has used M&A as a means of adding capabilities, fleshing out its overall stack.

Ad Server 64

Ad Server Ad Tech Agency Media 64

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APRIL 7, 2022

Jerry Buhlmann, the former CEO of Dentsu Aegis Network, has joined international digital agency Dept as a non-executive chairman, where he has been brought in to advise on growth and global expansion. Dept was founded in Amsterdam in 2015 and now employs 2,500 people in 30 offices.

Agency 59

Agency Advertising Ad Tech Media 59

More About Advertising

JULY 23, 2015

By Afsor Miah Corporate finance advisory firm Ciesco Group’s Market Intelligence team has tracked 542 transactions globally in H1 of 2015, with target companies spanning 45 different countries and buyer companies coming from 35 countries. Deal volume 2012 – 2015 The number of announced deals in H1 2015 is down 10.4

Finance 99

Finance Marketing Ad Tech Media 99

More About Advertising

JANUARY 19, 2017

There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a. Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International.

Agency 74

Agency Ad Tech Finance 74

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NOVEMBER 30, 2015

“Do good” has been the mantra of adland for the last couple of years or so, most famously from Ogilvy for Dove and Leo Burnett for Always. Ogilvy Paris trod a similar path for insurer Allianz, trying to save lives on the road with this special ‘Family GPS’ rather than boosting self esteem. While Grey.

Agency 75

Agency Advertising 75

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MARCH 16, 2016

WPP WPP’s revenue for the twelve months ended December 31 2015 grew. Corporate finance advisory firm Ciesco has produced its review of the full year results from the big four marcoms companies – WPP, Omnicom, Publicis Groupe and Interpublic (IPG). IPG seems to be the narrow winner in a year of mixed fortunes for all.

Finance 45

Finance Ad Tech Agency Advertising 45

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NOVEMBER 2, 2015

We’ve had much here recently about ads lacking a convincing proposition so it’s good of Asda to underline the point with its new Christmas campaign from VCCP. In which ‘#Becauseitschristmas’ is the excuse for much pointless merriment.

Agency 69

Agency Advertising 69

More About Advertising

OCTOBER 14, 2015

Q3 deals up 32 per cent from same period in prior year Total disclosed deal value $17.5 billion Increase in cross border deals, accounting for 37 per cent WPP the most active buyer with 12 acquisitions Consultancies continue buying spree Full service digital most active sector with 22 deals Despite the Chinese stock market crash.

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Marketing Ad Tech Finance Agency 68