Paleo AdTech
DECEMBER 10, 2023
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.
Paleo AdTech
MARCH 8, 2022
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.
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Paleo AdTech
DECEMBER 10, 2023
Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.
Paleo AdTech
FEBRUARY 15, 2021
It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. and ad networks and the birth of RTB and so on.
Paleo AdTech
JANUARY 18, 2022
Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. agency 411 Interactive and now of course CEO of The Trade Desk. based agency called 411 Interactive, and Jeff was hired as a technical sales lead.
MediaFuse
AUGUST 19, 2015
US Programmatic Digital Display ad spending is expected to reach $14.88 billion in 2015 and $20.41 Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. billion in 2015 and $8.57 billion in 2016, according to a recently published eMarketer article.
Smart-Hub
DECEMBER 22, 2023
Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.
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