WHAT IS PROGRAMMATIC DIRECT?
MediaFuse
AUGUST 19, 2015
US Programmatic Digital Display ad spending is expected to reach $14.88 billion in 2015 and $20.41 Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. billion in 2015 and $8.57 billion in 2016, according to a recently published eMarketer article.
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