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How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. In a cost per click (CPC) campaign, an advertiser only pays each time an ad creative is clicked on. Curious why Mille is used here?

CPM 52
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AdNow Review 2021: What Can You Do For Your Native Advertising?

Lemonads

AdNow ads are available for several devices with various screen sizes such as mobile, tablet and also desktop. The concept of serving interesting ads and content is quite obvious, however, the technical solution is complicated. Tips: Remember, your ads go through the RTB auction on CPC models. Let’s check them out!