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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience.

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Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

Ad Beat

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Overall, the campaign was able to deliver engaging, likable, and most importantly, informative ads across several channels (including the NYC subway!) situations?—