Remove 2015 Remove Ad network Remove Agency Remove Video Ads
article thumbnail

How Are In-App Advertising Rates Calculated?

InMobi

How do mobile ad networks and exchanges determine in-app advertising rates? This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For example, consider the difference between banner ads and video ads.

CPM 52
article thumbnail

AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Inside Vimeo’s $28M advertising strategy: How Youtube’s artsy, ad-free, alternative is making a dent in the video-sharing landscape.

Ad Beat

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Vimeo doesn’t have these,” to remind people about the ad-free experience they offer. for example, an ad-free, HD live-streaming experience. situations?—

article thumbnail

36. Ben Barokas – real-timing the supply side at AdMeld and Google

Paleo AdTech

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. His AOL ad trafficking bootcamp lasted from 2000 to 2006, when he was Sr.

article thumbnail

36. Ben Barokas – real-timing the supply side at AdMeld and Google

Paleo AdTech

He launched the company in 2015 after three years as GM of the Global Marketplace Development team at Google, which acquired his previous company, the pioneering supply-side platform (SSP) AdMeld, for a reported $400 million in 2011. His AOL ad trafficking bootcamp lasted from 2000 to 2006, when he was Sr.