The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued
VideoWeek
OCTOBER 7, 2022
Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. ” Political Advertisers Embrace CTV.
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