Mediavine

AUGUST 31, 2022

Possibly as important as our mission statement, being open to change has allowed us to Grow (pun intended) and build things that 2015 Eric, Amber, Matt and Steve wouldn’t even be able to imagine. Are The Loyalty Bonus Or Ad Impressions-Based Revenue Shares Going Away? For 15 million ad impressions, the jump is to 85%.

Impressions 105

Impressions Advertising Marketing 105

illumin

FEBRUARY 12, 2024

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. Now the Chiefs have won the Super Bowl, the biggest game of the year for football fans and a prize for advertisers too.

Audience 105

Audience Ad Tech Impressions Media 105

Martech Series

NOVEMBER 16, 2022

Leader in personalized advertising marks a year of growth and commits to ongoing giving with its charitable initiative, the Giving Momenta. As part of this program, advertisers who launch a new Q4 campaign with Aki in November or December will have the option of donating Aki-funded advertising impressions to their charity of choice.

Retail 98

Retail MarTech Impressions Advertising 98

MediaFuse

AUGUST 19, 2015

billion in 2015 and $20.41 Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. Advertisers are not guaranteed to be on a specific publisher’s website or to receive a specific quantity of impressions. billion in 2015 and $8.57 billion in 2015 and $8.57

Impressions 52

Impressions Ad network CPM Data Management Platform 52

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. To paraphrase John Wanamaker, “Half the money I spend on advertising is wasted.

Machine Learning 115

Machine Learning Impressions Ad Exchange MarTech 115

More About Advertising

MAY 5, 2016

As with full year 2015 results, IPG enjoyed the highest organic growth of the four largest holding companies in Q1 2016, with 6.7%. IPG set the pace in Q1 but it was Publicis who surprised the market with above expected growth. Interpublic Group’s reported revenue increased 3.9% Net acquisitions accounted for.

Impressions 40

Impressions Marketing Ad Tech Finance 40

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPC 52

CPC CPM Advertising Banner 52

Single Grain

AUGUST 19, 2019

As the Facebook advertising platform has matured, they’ve looked for ways to improve the quality of the advertisements that they show to their customers. Facebook first introduced their relevance score in 2015 and have continued to refine it since then. Low impressions. Solid impressions. High impressions.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

APRIL 30, 2025

The Evolution of Customer Journey Modeling Customer journey modeling has evolved dramatically over the past decade: First-Generation Models (2010-2015) : Simple linear funnels with basic touchpoint mapping. Second-Generation Models (2015-2020) : Multi-channel attribution with emotional journey mapping.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

All About Advertising Law

AUGUST 21, 2018

The FTC has been waging a steady war against advertisers that use introductory offers that turn into subscription agreements. In March 2015 , the FTC sued DIRECTV, alleging that DIRECTV failed to properly disclose material terms of its introductory offer and its subscription agreements.

Advertising 45

Advertising Banner Impressions 45

OpenX

OCTOBER 14, 2022

For advertisers, that creates an opportunity for something better. With the same high-impact video creative used on social media and our curated supply and audience targeting, direct-response advertisers will be able to boost engagement and drive viewer action. Social Display and Native Video.

Advertising 52

Advertising Audience Viewability Impressions 52

Ad Monsters

OCTOBER 19, 2022

Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. The AM360 platform runs the gamut, allowing publishers to advertise across display, mobile app, video, gaming, newsletter, CTV, and programmatic channels with ease. .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. As TV networks and streaming services sort out the overhaul of TV advertising’s measurement system, YouTube wants to make sure it’s not left sitting on the sidelines.

Viewability 69

Viewability Impressions Agency Media 69

Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Single Grain

AUGUST 24, 2022

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. TABLE OF CONTENTS: ↓ What Is an Advertising Agency? Let’s begin!

Agency 59

Agency Advertising SEO Retargeting 59

Martech

JULY 24, 2023

This means both FIFA and NHK, the Japanese state broadcaster, missed out on the very lucrative pre-tournament advertising. They created 17 million more TV impressions and 20% more viewers than the 2018 men’s World Cup. Perfect fit, right? The broadcast rights for Japan were only sold a week ago. In 2019, 14.3 from 2019).

Audience 97

Audience Marketing MarTech Impressions 97

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

MobileAds

JANUARY 20, 2021

Consequently, mobile advertising is significant for brands and advertisers (when it is done right). Its ability to grab a user’s undivided attention; especially fullscreen on mobile is incredibly appealing to advertisers. Advertisers can create beautiful and engaging content with high-quality artwork and compelling copy.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Smart-Hub

MARCH 8, 2022

Let’s say there is a platform that sells advertising space. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). In case the impression doesn’t get bought in the first round, then the right to bid on it is transferred to the rest of the bidders.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Who Should Advertise on Amazon? Authors and booksellers also benefit greatly from Amazon advertising because of framing. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

MediaFuse

JUNE 6, 2019

Programmatic has been shaping the landscape of the advertising industry for the last ten years. A Handfull of Facts about Programmatic Advertising. A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 In-App Advertising. Personalization.

Marketing 52

Marketing CPC CPA CPM 52

Mediavine

AUGUST 31, 2022

Possibly as important as our mission statement, being open to change has allowed us to Grow (pun intended) and build things that 2015 Eric, Amber, Matt and Steve wouldn’t even be able to imagine. Are The Loyalty Bonus Or Ad Impressions-Based Revenue Shares Going Away? For 15 million ad impressions, the jump is to 85%.

Impressions 52

Impressions Advertising Marketing 52

Digiday

APRIL 2, 2023

It’s what happens when any social media or entertainment platform tries to monetize more effectively; executives at Netflix and TikTok have certainly felt the heat, too, following their own advertising pushes. In 2015, the platform’s daily active user count was roughly 7 million.

Impressions 88

Impressions Entertainment Audience Advertising 88

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. Now you must be wondering ‘what is waterfall model in programmatic advertising?’

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Martech Series

NOVEMBER 18, 2022

For instance, to advertise tickets online, the Grand Ole Opry used Facebook. As a result, individuals who had previously liked or shared posts about upcoming events also saw the Grand Ole Opry’s advertisement for ticket sales. The most impressive tool for content creation is Acrolinx.

Marketing 132

Marketing Machine Learning SEO Real Estate 132

Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

APRIL 28, 2020

Focus on not just getting more people with your advertising, but getting more qualified leads in your contacts. Anheuser-Busch’s pivot helped gain the respect of customers that millions spent on advertising never could have done. Book My Free Marketing Consultation. 2) Single Grain. The Lesson. 6) State Farm.

Marketing 141

Marketing Audience Media ROI 141

Advertising to Baby Boomers

MARCH 15, 2017

15 OCTOBER 2015 Baby Boomers Not Wearing Wearables … My guess is that we’re a decade away from wearables we might want to wear. By Chuck Nyren … Along with Google Glasses, you'll also be wearing Google Nose and Google Mouth. Even then we might not want to wear them. Mad Men was either 40 years behind the times or 50 years ahead of it.

Healthcare 40

Healthcare Impressions Agency Media 40

InMobi

JANUARY 6, 2015

The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front. In 2014, InMobi consolidated its position as an undoubted product & technology thought leader in mobile advertising.

Native Advertising 40

Native Advertising Shipping Ad Exchange Video Ads 40

All About Advertising Law

JUNE 2, 2015

2015) confirms that district courts can and should defer to the expertise of the Food and Drug Administration (FDA) under the primary jurisdiction doctrine. Thus, one strategy regularly employed in defending these advertising cases has been to move to dismiss under the doctrine of primary jurisdiction. 3d __ (9th Cir.

Food 40

Food Impressions Agency Advertising 40

Smart-Hub

OCTOBER 18, 2022

In programmatic advertising, the waterfall auction is a long-known model according to which the majority of ad exchanges and networks work. In this model supply partners consistently offer ad impressions for sale, each time lowering the price threshold — until the impression gets sold.

Header Bidding 40

Header Bidding Ad Exchange Ad Tech Impressions 40

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Pre-Roll Video Bumper Ads. Playable Ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

VideoWeek

JUNE 17, 2022

App Tracking Transparency, launched by Apple last year, requires apps to ask for specific opt-in permission to use Apple’s Identifier for Advertisers (IDFA). Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. The move is painted as a pro-privacy policy by Apple. The Week in TV.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Ad Beat

JANUARY 1, 2020

Why does mobile advertising work for brands? Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable. Source: Mashable. Source: inmobi.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools. What does it do? Why is it unique?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

All About Advertising Law

OCTOBER 18, 2016

On October 7, 2016, after two years of litigation and a trial, Judge Beth Andrus of the Superior Court of King’s County Washington issued a 59 page opinion resolving claims the Washington State AG had made against the makers of 5-Hour ENERGY® for alleged deceptive advertising in violation of the Washington Consumer Protection Act (CPA).

CPA 40

CPA Impressions Advertising Food 40

Martech

OCTOBER 23, 2023

28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. However, Parakhin still accused Apple of unfairly refusing to consider Bing as its default search engine: “My impression is that Apple doesn’t really consider switching….[T]hey

Mobile Search 92

Mobile Search Machine Learning Advertising Marketing 92