MNTN

APRIL 28, 2023

64% of broadband households now have a smart TV in their living room, and adult SVOD viewers spend half of their streaming TV time watching apps on smart TVs (an increase from 31% in 2015). The report also found that the devices viewers use to watch streaming content have changed over the years.

Ad Targeting 98

Ad Targeting Audience Media Marketing 98

Single Grain

AUGUST 19, 2019

If you’re familiar with Google Ads, you probably know all about their Google Ads Quality Score: Like Facebook’s relevance score, Google’s system is designed to measure the relevance and quality of ads that they show to their users, providing a better experience in return. Are people clicking on the ad?

Impressions 80

Impressions Audience Banner A/B Testing 80

Ad Monsters

OCTOBER 19, 2022

Since the GCPP program was conceived in 2015, OAO has continued to meet the high standards Google has set in place, cementing its legacy of being one of Google’s premier trusted partners. Fully based in the United States and now in its 20th year of business, OAO offers its publishing partners a wealth of experience and expertise.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

InMobi

OCTOBER 17, 2014

this year, almost one-third by 2015 , and near 40% by 2018. With Mobile, Brands can really score this holiday season Brands need more than a traditional marketing campaign, and should be actively considering mobile as a medium to reach their audiences. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Digiday

OCTOBER 18, 2022

“The combined company will be able to reach an expanded national audience of approximately 85 million households nationwide, fueling growth in alternative profit businesses such as Retail Media, Kroger Personal Finance, and Customer Insights,” the two companies said in a press statement. supermarket sector.

Retail 68

Retail Media Manufacturing Finance 68

InMobi

JANUARY 6, 2015

2014 - For our brand & agency clients Jan 2014 : Launched an interactive Video Ads Platform to enable emotive story-telling for brand advertisers, replete with 4 different formats -interactive canvas, smart ads, video continuum and form capture. Watch this space !! Wishing everyone a wonderful & prosperous new year!

Native Advertising 40

Native Advertising Shipping Video Ads Ad Exchange 40

MNTN

AUGUST 24, 2022

Before the rise of streaming services, television ads were the pinnacle of advertising. They allowed companies to reach a larger audience than radio or print promotions, and advertisers could target their efforts by carefully selecting the channels, shows, and time slots for their ads. vMVPD Cons.

Audience 52

Audience Retargeting Advertising Ad Targeting 52