Paleo AdTech

JANUARY 18, 2022

Bollay founded a company called ExperTelligence in the 1980s and had three concepts to pitch, one of which was a proto-online auction system he was calling the Advertising Commerce Network. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. ”). . <sniff

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Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

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MediaFuse

AUGUST 19, 2015

US Programmatic Digital Display ad spending is expected to reach $14.88 billion in 2015 and $20.41 Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. The advertiser and publisher agree on a CPM and quantity of impressions. billion in 2015 and $8.57

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Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Pre-Roll Video Bumper Ads.

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Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Let’s take a closer look at their advertising strategy so far: Ad Spend and Ad Networks.

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InMobi

JUNE 25, 2018

It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. within our network. 1) Because It’s Effective In short, video ads work.

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Smart-Hub

MARCH 8, 2022

Let’s say there is a platform that sells advertising space. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). The thing is, in the waterfall the bidding is happening in turns or one by one. Normally direct buyers have a priority to access the inventory first.

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InMobi

NOVEMBER 1, 2015

All You Need to Know About G-STAR 2015 Once again, it’s that time of the year when excitement is in the air as we approach G-STAR, South Korea’s largest gaming trade show. In 2014, we also co-hosted the event’s official business networking party. Hold that thought if you think the B2B section sounds less exciting.

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Monetize More

JANUARY 2, 2023

In-app Advertising : More than a quarter of these apps use some type of in-app advertising. Best In-app ad formats till date: Widely used : Playable Ads. Rating the Best Mobile App Monetization Models: In-App Advertising: ⭐️ ⭐️ ⭐️ ⭐️ ⭐️. Incentivized Advertising: ⭐️ ⭐️ ⭐️. Native Ads: ⭐️ ⭐️ ⭐️.

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Ad Beat

JANUARY 1, 2020

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: inmobi.

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Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. Now you must be wondering ‘what is waterfall model in programmatic advertising?’

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Ad Monsters

MARCH 21, 2023

At age 15, when Amber Bracegirdle started her career, she had no idea she would end up as co-founder and Chief Brand Officer of Mediavine, a full-service ad management provider helping content creators build sustainable businesses. Creating the ad tech was purposeful because we needed it for our own four sites.

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SODP

MAY 25, 2020

When taking the stage a decade ago, native advertising revolutionized the advertising industry. Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . Native ads or branded content?

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InMobi

APRIL 6, 2015

Nobody reads advertising. People read what they want to read and sometimes, it is an ad ” - Howard Luck Gossage, the ‘Advertising Socrates of San Francisco’, 1969. In short, the odds of native advertising at scale arriving soon look very good. Is it custom content that suits editorial content?

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Ad Beat

OCTOBER 30, 2019

trillion, according to a 2015 Nilsen report. . Let’s take a closer look at their advertising strategy: 2006: ‘Life Takes VISA’. For their latest advertising campaign, the company turned the mic over to women to understand how they think, feel and act when it comes to money. 2009: ‘More people go with VISA’. Source: Adbeat.

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Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

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Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

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