Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Thus did he sort of “fall into” ad tech. Andrew was VP of Strategy at Casale Media from 2001-15.

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

DECEMBER 10, 2023

Bollay founded a company called ExperTelligence in the 1980s and had three concepts to pitch, one of which was a proto-online auction system he was calling the Advertising Commerce Network. The original idea was simply to automate the manual process of buying and selling inventory on ad networks.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

FEBRUARY 15, 2021

It’s quite simple, really: a passion project by a couple of people who work at a big software company and come from the world of ad agencies, creatives and dreamers. The topic: the history of advertising technology from 1995 to 2015 — aka the glory years. and ad networks and the birth of RTB and so on.

Ad Server 40

Ad Server Ad Tech Ad network Agency 40

Paleo AdTech

JANUARY 18, 2022

Bollay founded a company called ExperTelligence in the 1980s and had three concepts to pitch, one of which was a proto-online auction system he was calling the Advertising Commerce Network. The original idea was simply to automate the manual process of buying and selling inventory on ad networks.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Pre-Roll Video Bumper Ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Smart-Hub

MARCH 8, 2022

Let’s say there is a platform that sells advertising space. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). The server-side header bidding is implemented on servers in order to remove the potential problems with latency on the publisher’s side.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52