Smart-Hub

MARCH 8, 2022

Let’s say there is a platform that sells advertising space. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). The server-side header bidding is implemented on servers in order to remove the potential problems with latency on the publisher’s side.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Paleo AdTech

JANUARY 18, 2022

Bollay founded a company called ExperTelligence in the 1980s and had three concepts to pitch, one of which was a proto-online auction system he was calling the Advertising Commerce Network. Urschel’s memories of ad tech are definitely mixed. And then the sharknado poised, as Google acquired DoubleClick for $3.1

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Ad Monsters

OCTOBER 19, 2022

Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. Why not cash in on the trend by adding video ads to your ad stack in 2022? Let’s take a look at some of the best video ad networks for 2022. Playable Ads.

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Ad network Video Ads Ad Server Header Bidding 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. Now you must be wondering ‘what is waterfall model in programmatic advertising?’

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Digiday

JULY 17, 2022

Over the last decade, digital advertising has come to account for the single-biggest channel for advertisers to invest media budgets with Google easily the largest player in that field. According to its full-year 2021 earnings disclosure , Google’s total advertising revenues were $209.5 Google grievances.

Header Bidding 76

Header Bidding Ad Server Ad Tech Demand Side Platform 76

VideoWeek

OCTOBER 7, 2022

This is not the first time the newspaper industry has faced charges of this nature; in 2011, phone hacking at Rupert Murdoch-owned News of the World precipitated advertiser boycotts that forced its closure. Advertising accounted for over $802 million of its European turnover, a fivefold increase from the year before.

GDPR 65

GDPR Cookies Agency Ad Tech 65

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do? Why is it unique? Who are the partners?

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66

Clearcode

JULY 3, 2022

In this article, we will focus on the differences between traditional, linear, connected TV (CTV), over-the-top OTT (OTT) services, and Advanced TV, as well as briefly review the history of television and look at how advertising has changed and adapted to the innovations in television. It was the same with TV advertising.

Advertising 59

Advertising Electronics Audience Ad Server 59

Paleo AdTech

DECEMBER 10, 2023

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

Ad network 52

Ad network Ad Tech Ad Server Agency 52

Paleo AdTech

APRIL 19, 2022

At the time, as Brian tells Marty in this panoramic episode, 24/7 had three business lines: an ad server (Open Adstream), ad network and search ads business. Open Adstream was wired in as well, and the value to clients was an ability to see across ad networks, and later real-time impressions.

Ad network 98

Ad network Ad Tech Ad Server Agency 98