2015 Ad Server Advertising Header Bidding 
Paleo AdTech
DECEMBER 10, 2023
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew became its majordomo in 2015 and has remained in charge since, during a period of prolific change in the industry.
Smart-Hub
MARCH 8, 2022
The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Prebid has introduced a revolutionary technology that enabled simultaneous bidding in unified actions that raised the efficiency of bidding tenfold.
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Paleo AdTech
MARCH 8, 2022
Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew became its majordomo in 2015 and has remained in charge since, during a period of prolific change in the industry.
Monetize More
APRIL 13, 2023
Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
Monetize More
OCTOBER 18, 2022
Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. Why not cash in on the trend by adding video ads to your ad stack in 2022? Let’s take a look at some of the best video ad networks for 2022. Playable Ads.
Digiday
JULY 17, 2022
Over the last decade, digital advertising has come to account for the single-biggest channel for advertisers to invest media budgets with Google easily the largest player in that field. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months. Google grievances.
Digiday
JUNE 8, 2022
Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. What does it do? Why is it unique? Who are the partners?
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