2015 Ad Exchange Ad Server Advertising 
MediaFuse
JULY 23, 2014
As a digital publisher, it is often difficult to stay on top of what’s current in the ever-changing advertising industry. Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. Ad Exchanges. Smart AdServer.
Paleo AdTech
DECEMBER 10, 2023
Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. “You know what’s funny?”
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Paleo AdTech
DECEMBER 10, 2023
Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The debate whether Ad:ECN or Right Media built the first true ad exchange hinges on semantics, with Urschel doubting RM’s claim.)
Paleo AdTech
MARCH 8, 2022
Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. “You know what’s funny?”
Lemonads
OCTOBER 6, 2020
Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !
Paleo AdTech
JANUARY 18, 2022
Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The debate whether AdECN or Right Media built the first true ad exchange hinges on semantics, with Urschel doubting RM’s claim.)
Smart-Hub
MARCH 8, 2022
Let’s say there is a platform that sells advertising space. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). The server-side header bidding is implemented on servers in order to remove the potential problems with latency on the publisher’s side.
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