Martech Series

JULY 7, 2022

The company’s Israel office will be hiring machine learning, engineering, and product teams to expedite the company’s objective to continue delivering world-class conversational AI and machine learning innovation to underpin its automated brand interaction platform. Mike joins Ada following the successful co-founding of Smooch.io

Machine Learning 79

Machine Learning Conversion MarTech Communications 79

Digital Remedy

JULY 5, 2023

Given the large investment in this media channel, attribution—the process of assigning credit for conversions to various marketing touchpoints along the customers’ journey—has become a must-have for growth and performance marketers. Last Touch: All conversion credit assigned to the last variables that the converter was exposed to.

Conversion 52

Conversion Ad Space Impressions Audience 52

Aronson Ads

AUGUST 17, 2023

In March 2014, Google added the acronym E-A-T to their Guidelines. Using these guidelines will help build that trust with the audience which can lead to higher rankings and potential conversions from your page. This, in turn, can lead to better user interaction and more conversions. We can use A.I.

SEO 77

SEO Audience Finance Conversion 77

Martech

FEBRUARY 10, 2022

The Super Bowl is a big step up from the $50 DIY ads they first circulated on social in 2014, and they drafted a creative partner, Mustache Agency, to give this placement the pro touch. Winning the conversation with social listening. They discovered that in early 2021, Halls owned 75% of the social conversations about throat drops.

Marketing 95

Marketing Conversion Audience Communications 95

Martech

FEBRUARY 15, 2023

Conversion and engagement A key focus of Fisher’s analysis involves conversion rate optimization and engagement. One of the great parts about conversion rate optimization is that technology enables us to conduct A/B, multivariate and other types of experiments when we explore and develop new UX elements.

MarTech 94

MarTech Conversion Rate Conversion Ad Targeting 94

VideoWeek

JANUARY 8, 2024

Back in 2014, Australian TV network MCN was trialling a rudimentary form of programmatic for linear TV (more automation of the buying process), which at the time represented an early milestone not just in Australia, but globally. Based on the conversations I’ve been having with people in the UK, it doesn’t seem to be an understanding thing.

Ad Tech 103

Ad Tech GDPR Cookies Agency 103

Gods of Advertising

JUNE 29, 2020

I wrote the first version of this post in 2014! Even if the selection process were contentious the freaking proverbial “conversation” would be radioactive. Given everything going on in the world, I cannot phantom how and why these cruel and offensive names still exist. Yet, they do. Social media was made for an “event” like this.

Conversion 93

Conversion Media Entertainment Marketing 93

All About Advertising Law

MARCH 17, 2022

The FTC alleges that since at least 2014, HomeAdvisor—a popular service that matches service providers with consumers seeking home improvements—made false, misleading, and unsubstantiated claims about the quality and source of leads it sells, and about the likelihood that the leads would result in actual jobs.

Conversion Rate 52

Conversion Rate Affiliates Conversion Marketing 52

Digiday

APRIL 2, 2023

During former CEO Emmett Shear’s 12-year tenure, he guided the company from the startup days to a $970 million Amazon acquisition in 2014. ” But Twitch took advantage of this technological development to invest in its ad offerings — and pulled back from its intimate conversations with creators, according to multiple streamers. .

Impressions 76

Impressions Entertainment Audience Advertising 76

Digiday

SEPTEMBER 6, 2022

In the latest Digiday Podcast, CBS News and Stations co-presidents and co-heads Neeraj Khemlani and Wendy McMahon discussed the new nightly primetime news program and the streamer’s development since its November 2014 debut. Here are a few highlights from the conversation, which have been edited for length and clarity.

Geo targeting 65

Geo targeting Conversion Audience Marketing 65

Martech

OCTOBER 20, 2022

Sheldon Monteiro, who helped Brinker come up with the original roles in 2014 is now a chief product officer at Publicis Sapient.) As stated earlier, the marketing technology landscape is more than seven-times the size it was in 2014, with new solutions — and integrations — being launched daily. A work in progress.

MarTech 87

MarTech Marketing Shipping Conversion 87

InMobi

JUNE 13, 2014

Apart from better monetization, uniquely identifying devices is extremely important as it helps ad networks do conversion matching (attributing app installs to the source), frequency capping, estimating unique users, security and fraud detection, and re-engagement/retargeting campaigns. What can I do for accurate ad-attribution?

Advertising 52

Advertising Ad network Retargeting Ad Click 52

Martech Series

DECEMBER 22, 2022

In September 2014, Brown reached a settlement with the two co-founders for a sum of $157 million, and he was given official co-founder status for Snapchat. Users were able to converse with one another and engage in live video chat thanks to the chat. Poke earned lukewarm reviews and was abruptly discontinued in 2014. “I

Audience 86

Audience ROI Media Advertising 86

Ad Monsters

JULY 8, 2022

The term Web3 was first used in 2014 by Gavin Wood , a co-founder of the Ethereum blockchain. Furthermore, Roa argues that the conversation around Web3, or what he refers to as the Semantic Web, has lost its initial purpose. . The conversation around Web3 has over-indexed into NFTs and cryptocurrency,” says Roa.

Advertising 84

Advertising Cookies Ad Tech Non-Profit 84

Toronto AdOps

JUNE 25, 2019

Created by a group of Toronto based ad operation professionals for other ad operations professionals in 2014 – we wanted to create a place where industry professionals could find support and have open discussions about any topic relevant to their day.

Ad Ops 52

Ad Ops Viewability Communications Conversion 52

Digiday

FEBRUARY 21, 2023

While Tomkiw is having conversations about what this would mean for TMB’s editorial strategy, no changes are taking place yet. “My hope is that there will still be a place — even if it’s a smaller place — for the quality of work that comes from a real human,” she added.

SEO 90

SEO Audience Media Conversion 90

InMobi

FEBRUARY 28, 2014

The teams have done a phenomenal job in up leveling the conversation around video ads by creating some stellar “advanced formats” that are great rut-busters. Would love to know what your plans for 2014 are and how InMobi and our stable of products can help you attain your goals for the year!

Video Ads 52

Video Ads Conversion Agency Advertising 52

Lemonads

AUGUST 18, 2021

When the right deep linking strategy is in place, users can navigate to and from each realm frictionlessly, increasing the chances of registering conversions and keeping users engaged for longer. Higher Conversion Rates Lastly, research suggests that deep links can have conversion rates 2.5

Conversion Rate 52

Conversion Rate Conversion Affiliates Retargeting 52

VideoWeek

JANUARY 5, 2024

Back in 2014, Australian TV network MCN was trialling a rudimentary form of programmatic for linear TV (more automation of the buying process), which at the time represented an early milestone not just in Australia, but globally. Based on the conversations I’ve been having with people in the UK, it doesn’t seem to be an understanding thing.

Ad Tech 52

Ad Tech GDPR Cookies Agency 52

Lemonads

JULY 27, 2020

Back in 2014, Copyblogger ran a survey and found 49% of marketers had no idea what native advertising is. Marketers who do not effectively use a landing page with their native ads are missing out on high conversion rates, which is, of course, the aim of the advertising campaign! You want to make the barrier to entry as low as possible.

Native Advertising 52

Native Advertising Advertising Conversion Rate A/B Testing 52

InMobi

SEPTEMBER 2, 2016

Such direct response metrics are extremely useful for digital products such as apps and websites where a completed action is a sign of conversion. Going back to 2014, Placed and InMobi have partnered to make location measurable and actionable across billions of impressions,” said David Shim, Founder and CEO at Placed. “As

ROI 52

ROI Conversion Impressions Audience 52

InMobi

JULY 10, 2014

beginning August 1st 2014, all updates and new apps uploaded to the Play Store must use the advertising ID (when available on a device) in lieu of any other device identifiers for any advertising purposes.” Most conversion trackers, including InMobi Analytics, are eagerly awaiting the APIs in order to start attribution, pronto!

Mobile Ads 52

Mobile Ads Conversion Ad network Advertising 52

Lemonads

APRIL 22, 2020

Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Manual Cost Update In addition to the ability to upload conversions, the manual cost update feature allows users to modify campaign costs directly through the tracker. Let’s explain.

Media 52

Media Affiliates A/B Testing Conversion 52

InMobi

OCTOBER 17, 2014

of all retail sales in the US in 2014 will come from mobile devices. Source: Global Mobile Media Consumption Wave 3, InMobi 2014 Apart from capturing a greater share of consumer time spent on media, Mobile is proving to be very effective for advertising. Nearly 19% of digital sales and 1.2% jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Digiday

FEBRUARY 22, 2023

In a conversation with Digiday, White discusses how she is approaching Capital B’s continued growth, and how her new role will allow her to contribute more to fundraising conversations — the revenue stream that remains the most significant for the news organization as it enters its second year.

Media 65

Media Non-Profit Conversion SEO 65

Digiday

MARCH 28, 2023

The very early conversations with the big [agency] four holding companies is trying to figure out a way to create something that’s more like a 52-week framework than just an upfront. To be clear, programmatic has been part of the upfront conversation in recent years. That’s a big change,” said a second TV network executive.

CPM 57

CPM Agency Advertising Conversion 57

VideoWeek

JUNE 7, 2023

Working with Z1 Tech’s publisher properties back in the day, in around 2014 to 2015 we saw the success YouTube was having with ads – it went from a massive loss making business to a massive profit making business for Google. But it’s not a hard sell, when you have these conversations, it makes sense for advertisers.

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52

Gods of Advertising

JUNE 10, 2014

engaging his father in a quiet but intense telephone conversation -apparently a pregame ritual. Conversely, what my provincial client failed to grasp is that we live in a global world. These are the things that make this film shine. In particular, the riveting opening scene featuring Brazil’s Neymar Jr. But they didn’t.

Audience 68

Audience Conversion Advertising Agency 68

Digiday

DECEMBER 20, 2022

According to Pew Research , the number of teens who say they use Facebook has plummeted from 71% in 2014-15 to just 32% in 2022. The platform, however, still has user interest from Gen Z, per Pew , which reports a slight increase from 52% of teens using the app in 2014-2015 to 62% of teens using the app this year.).

Media 67

Media Advertising Audience Agency 67

Ad Beat

JULY 26, 2019

2014 Holiday campaign with Conan O’Brien and Ellen DeGeneres. By collaborating with popular TV show hosts, Ellen and Conan, alongside Collegehumor’s YouTube channels PayPal inserted themselves into conversations about the importance of credit card fraud and identity theft. PayPal (@PayPal) September 15, 2014.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

Digiday

DECEMBER 25, 2022

The following conversation has been edited for clarity and space. I think that is fundamentally different — and I think I have credibility saying that, because I’ve worked with every other holding company as a media owner, and I’ve been inside one of them [IPG, as North American CEO of Mediabrands until 2014].

Media 64

Media ROI Agency Conversion 64

InMobi

AUGUST 23, 2018

Can a conversion rate be effectively calculated if advertisers don’t have granular insight on who viewed a video ad? By 2014, it had ballooned to more than 4.5 All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views.

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Lemonads

JANUARY 21, 2021

It walks people from their first engagement with your brand through many steps that are intended to result in one or, hopefully, more conversions and sales. If you still don’t have the idea of what a funnel is, well, look here below: A sales funnel is a guided path that prospects move through in your sales process.

Affiliates 52

Affiliates A/B Testing Conversion Conversion Rate 52

All About Advertising Law

APRIL 11, 2016

Indeed, back in 2014, we blogged about the Nyugen case. Internet arbitration provisions in customer agreements became a renewed topic of conversation in Congress last year. Litigation surrounding the enforceability of website terms isn’t new. Last week, the Seventh Circuit decided in Sgouros v.

Communications 40

Communications Conversion Marketing Media 40

Lemonads

AUGUST 18, 2020

The main features of Taboola are: Targeting Segmentation and Retargeting Mobile-ready templates Predictive Engine Always In Control Comprehensive reporting Traffic and conversion tracking Revenue From Native Advertising Maintains Editorial Control Monetizes Your Site Reaches Massive Audiences Content filtering Email automation Now.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Ad Beat

OCTOBER 30, 2019

With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 We are having conversations around key themes of money: everything from dating, to friends, to work, self, and family. trillion, according to a 2015 Nilsen report. . Not to speak at them. But speak with them.

Finance 52

Finance Marketing Conversion Electronics 52

Ad Monsters

MAY 15, 2023

Director of Sales and Marketing, AdMonsters Justin joined AdMonsters in 2014 as a Sales Director and was initially one of three salespeople. Justin Loresco, Sr. After nine years, he is now the Sr. Director of Sales & Marketing with sole responsibility for carrying all event and digital revenue for the brand.

Ad Tech 79

Ad Tech Media Non-Profit Ad Ops 79