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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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E-A-T to E-E-A-T: SEO Trending Toward Experience First

Aronson Ads

In March 2014, Google added the acronym E-A-T to their Guidelines. Your content needs to be high quality, meaning it is original, helpful to others, and clearly shows the parts of E-E-A-T When writing content, it is best to follow Google Search Central’s Search Engine Optimization (SEO) Starter Guide. We can use A.I.

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Improve Ad Agency New business Leads with Authority Marketing

Fuel Lines

Leverage SEO and expert positioning! One of the best tools for new business is leads from your website and blog but the days of easy SEO are over. Wondering why your SEO doesn’t work as well as it used to? Based on Google patents and documents, which explicitly state that Google prefers experts and authorities.

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Media Briefing: How CRO Gillian White is leading Capital B into expansion mode

Digiday

In a conversation with Digiday, White discusses how she is approaching Capital B’s continued growth, and how her new role will allow her to contribute more to fundraising conversations — the revenue stream that remains the most significant for the news organization as it enters its second year.

Media 60
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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. This post on effective SEO techniques has been refreshed for 2020. Take Advantage of YouTube SEO. Never, Ever Overlook Technical SEO.

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How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

When was the last time you or your SEO team spent two seconds on the latest security trends for websites? Companies might be spending billions of dollars on SEO right now, but a significant percentage of enterprises with websites don't even think about website security. Get A Free Consultation. Why Web Security Is Important.

SEO 104
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How to Use Social Media to Substantially Improve Your SEO

Single Grain

But many fail to see the connection between social media and SEO. To be clear here, social media is not a direct SEO hack. However, Twitter temporarily blocked Google’s access in 2014, causing a backlash that resulted in Google announcing that they were changing their policy on social signals. Get A Free Consultation.

SEO 100