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Verve Group Acquires Dataseat

Martech Series

Founded in London, Dataseat provides app developers with tools and software to manage and control their own user acquisition, retargeting and cross-promotion campaigns. (Dataseat), an advertising technology company that provides app developers with the ability to manage in-house mobile app campaigns.

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Startups and Their Marketing Strategies: Lessons from Leading Brands

Martech Series

The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. The company was established in 2013, and in a year, it expanded its services to around 30 states in the US. It leveraged various marketing channels and mediums to engage their audience.

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5 Benefits of Using Podcasts in Your Political Advertising Campaign

Digital Remedy

According to a study conducted by Edison Research and Triton Digital, over 62m people listen to podcasts every week—a jump from 19m listeners in 2013. One way some campaigns are attempting to break through the noise is with podcast advertising. Learn more about the benefits podcasts offer to political advertisers.

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An accessories store achieves a 300% ROAS and €40k in sales

Ad Wisey

The online store has been active since 2013, and in November 2014, Aurana opened its first physical location in the city center of Hoorn, Netherlands. Solution Adwisely launched AI-powered ad campaign on Meta for Aurana, along with retargeting and prospecting campaigns tailored to the brand’s goals.

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33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]

Paleo AdTech

Nancy is the CEO and founder of MediaWallah , an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her. ” After leaving IAC, Nancy joined DrivePM, a division of aQuantive, the Seattle digital pioneer that also housed the ad server Atlas and the Avenue A agency.

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33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]

Paleo AdTech

Nancy is the CEO and founder of MediaWallah , an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her. ” After leaving IAC, Nancy joined DrivePM, a division of aQuantive, the Seattle digital pioneer that also housed the ad server Atlas and the Avenue A agency.

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Netflix + Microsoft—The Good, the Bad and the What Ifs

MNTN

Not to mention that retargeting via paid social can be used to bolster CTV advertising campaigns. WebTV was discontinued in 2013 , but the loss was padded by the buzz around Microsoft’s soon to be released gaming console the Xbox One. For years Microsoft has dreamed of taking over peoples’ living rooms.