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33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]

Paleo AdTech

Nancy is the CEO and founder of MediaWallah , an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her. She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90.

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33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]

Paleo AdTech

Nancy is the CEO and founder of MediaWallah , an identity resolution provider she started in 2013 as a way to “give back” to an industry that has been generous to her. She was introduced to L90 when the network approached them to use their ad serving technology, and Nancy’s joined the hard-driving sales team at L90.

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Rethinking Measurement in a Cookieless World

Basis

Google is by no means early to the party when it comes to taking a stance against the legacy identifier, considering that Mozilla’s Firefox started limiting cookies back in 2013 and Apple’s Safari followed suit in 2017.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Not only do they offer various customization options, helping publishers to customize their native ads as per their websites, but they also offer various types of native ads widgets that you can place on various sections of your website! Retargeting users. All RUNative innovations are designed and engineered in-house.

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How To Build a Demand-Side Platform (DSP)

Clearcode

Key Features of a Demand-Side Platform (DSP) When developing a DSP, it’s essential to focus on the most important features of the platform, such as budgeting (aka, an ad banker), bidder, integrations, the user interface, the user profile database, the reporting module, the campaign tracker, and the ad server.