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MarTech Interview with Debjani Deb, CEO at ZineOne

Martech Series

When I co-founded EmPower in 2004 and then eventually had a successful exit when we sold to Genpac (NYSE: G) in 2012, I could not wait to do it again! Marketers will have to rely on more intelligence and machine learning to provide the level of experiences that today’s consumers demand, while balancing increasing data protection.

MarTech 88
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LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Martech Series

Founded in 2012, LoopMe has transformed the mobile advertising sector through the innovative application of Artificial Intelligence (AI) and Machine Learning (ML) technologies to optimize media campaign delivery in real-time. I would like to extend a warm welcome to Mainardo on behalf of the Mayfair team.”.

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Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4

Martech

In 2012, we were in a world where people interacted with businesses through their websites and advertisers could count on cookies and fully observable journeys to get the information they needed. They use machine learning to help businesses understand and act on their data.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

Here is how AI and machine learning will influence the future of SEO and what search marketers can do to include these new(ish) technologies in their strategy and stay on top of the game. The post The Future of SEO: How AI and Machine Learning Will Impact Content appeared first on Single Grain.

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Google Analytics: Past and Future

Martech Series

Then skipping ahead a bit, in 2012 Universal Analytics was introduced by Google. It’s only been improved since then, in 2016 having machine learning implemented for real time analyzing, for example. This was the beginning of Google Analytics. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia.

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Where to begin with privacy: Friday’s daily brief

Martech

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

SEO 110
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Google’s Universal Analytics Is Becoming GA4: Here’s What You Need to Know (& Do)

Spoton Digital Media

In October 2012, Google introduced a version of Google Analytics called Universal Analytics (UA). GA4 offers sophisticated machine-learning features that can make predictions about user behavior and conversions. If you want to continue to track data through Google Analytics, you must start using Google Analytics 4.