Advertising to Baby Boomers

JULY 23, 2018

What pops up in my mind is one of these: Here’s a better list: 37 Things Every Baby Boomer Will Remember 22. You didn’t know who was calling you until you actually picked up the phone. That’s not quite the way I remember it. Your doctor would lecture you about junk food while smoking a cigarette in your face.

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Pop-Up Food Advertising Marketing 40

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. Try focusing on these KPIs: Sales: Number of conversions, which can be tracked in Google Analytics once you set up conversion tracking. Not sure where to start?

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Marketing SEO Pop-Up Conversion Rate 105

MNTN

SEPTEMBER 15, 2022

Older adults may not be up to date on the latest TikTok dances or consistently posting to Instagram, but the senior generations shouldn’t be ignored when it comes to advertising, particularly on CTV. In 2021, 61% of people 65+ reported owning a smartphone—up from 46% in 2018 and a particularly dramatic increase from 13% in 2012.

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MNTN

SEPTEMBER 16, 2022

Older adults may not be up to date on the latest TikTok dances or consistently posting to Instagram, but the senior generations shouldn’t be ignored when it comes to advertising, particularly on CTV. In 2021, 61% of people 65+ reported owning a smartphone—up from 46% in 2018 and a particularly dramatic increase from 13% in 2012.

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Pop-Up Audience Advertising Media 52

Single Grain

OCTOBER 19, 2022

So, one obvious benefit of the sticky CTA is that it’s less intrusive and annoying than a regular pop-up. According to Hick’s Law : This delay can result in your potential customers giving up on purchasing from you and, in turn, hurting your sales. Including this tactic will improve your website UX, especially for mobile users.

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Conversion Pop-Up Conversion Rate A/B Testing 59

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Early Years (2000-2010) During the early years of AdTech, the industry underwent a transformative phase with the introduction of a basic online advertising ecosystem. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

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Single Grain

FEBRUARY 17, 2020

These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). Over the years, Proctor and Gamble produced more than a dozen soap operas , including the last P&G-owned soap opera As the World Turns , which went off air in 2010. The results ?

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Education Pop-Up Entertainment Marketing 140

Single Grain

AUGUST 27, 2019

Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. According to Moz’s latest report , social signals (including Facebook and Twitter engagement rates) made up to 3.47% of Google’s ranking factors. To be clear here, social media is not a direct SEO hack.

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SEO Media Banner Audience 100

Advertising to Baby Boomers

DECEMBER 20, 2011

This staggered series of posts about entrepreneurs was supposed to be maybe three or four entries – but interesting things are always popping up. The 60-Something Entrepreneur: Can a Start-Up Pay for Retirement? Good To See The Young’uns Catching Up. 2010: The Year of The Baby Boomer Brain. Whats Next?

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Advertising to Baby Boomers

NOVEMBER 21, 2011

Since then, gobs of others have popped up. So The Shoe Girl will grow up eventually (I hope). A large section of the book is dedicated to helping Baby Boomer entrepreneurs get their marketing and advertising up and running. Good To See The Young’uns Catching Up. 2010: The Year of The Baby Boomer Brain.

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Advertising Pop-Up Education Fashion 40

Advertising to Baby Boomers

SEPTEMBER 18, 2011

The two spots Ive seen open up with a montage (make that a sloppy collage) of standard-issue Love-In stock footage and clips of home movies. At some point, a bunch of kids pop out of a VW Bus — and magically morph into fiftysomethings. Good To See The Young’uns Catching Up. 2010: The Year of The Baby Boomer Brain.

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Pop-Up Education Advertising Marketing 40

Advertising to Baby Boomers

JULY 9, 2014

Your hits go way up – not like if you write about chickens. We’re not lining up on docks for meaningless cruises on silly ships, nor are we allowing ourselves to be bundled into cookie- cutter cavalcades so we can gawk at decaying castles from the lumpy seats of double-decker buses. .” Last up is tech.

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Advertising to Baby Boomers

MARCH 21, 2013

The AARP site urges you to join and gather up calling cards that look a bit like playing cards from Old Maid : The site design is horrific : Teensy, spongy, light-gray fonts for squinting, centered paragraphs for headache-inducing reading, and cheesy cartoon characters that a four-year-old would find insulting. I’ve bookmarked a few.

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Advertising Pop-Up Education Food 45