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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. Growth was solid in the years 2009-2010. At the end of 2009, Comscore ranked Interclick as the #10 ad network by size, with a monthly audience of about 150 million uniques and a YoY growth rate of 9%.

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35. Michael Katz – double-clicking on InterCLICK and Yahoo

Paleo AdTech

The startup’s clever innovation was to sell anti-popup ad software downloads via popup ads, which were then ubiquitous and often alarming, like this one on the Fastclick ad network that looked like a legitimate warning message but wasn’t: Pop-up ad on Dribbleglass.com via Fastclick ad network (circa 2002).

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The Silver Economy: What We Know About the Senior Generations on Connected TV

MNTN

This post was produced in partnership with Coming of Age , a Lever Interactive company that specializes in marketing to audiences over the age of 50. Well, it’s not actually a new group… In fact, this audience has been around for quite some time—we’re referring to older adults, aka the “ silver economy ”.

Pop-Up 52
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The Silver Economy: What We Know About the Senior Generations on Connected TV

MNTN

This post was produced in partnership with Coming of Age , a Lever Interactive company that specializes in marketing to audiences over the age of 50. Well, it’s not actually a new group… In fact, this audience has been around for quite some time—we’re referring to older adults, aka the “ silver economy ”.

Pop-Up 52
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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

The market goes up because more and more people are interested in a data-driven marketing. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Notable pioneers include Google AdWords, which enabled businesses to target audiences through keyword-based advertising.

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The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with! He has been actively studying Millennials since 2010.

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10 Easy Product Page Design Strategies That Will Boost Your Conversions

Single Grain

So, one obvious benefit of the sticky CTA is that it’s less intrusive and annoying than a regular pop-up. According to Hick’s Law : This delay can result in your potential customers giving up on purchasing from you and, in turn, hurting your sales. Including this tactic will improve your website UX, especially for mobile users.