Seth Godin

FEBRUARY 23, 2024

So far, I haven’t seen many freelancers or small businesspeople choosing to make an impact by understanding what it can do and selling processes and services to bigger organizations in ways that dramatically change how they do business. I asked it for some suggestions. But the change is real, and it’s here now.

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Digiday

MARCH 21, 2024

It’s what Joelle Park, the new svp and CMO at Best Western parent and global hospitality network BWH Hotels, has spent the last eight months in her new role doing — overhauling customer insights to improve targeting. “We’re We’re looking across the customer journey,” Park said. “We’re

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Digiday

MARCH 26, 2024

Because SSPs work with many publishers, publishers can often take the lead of SSPs to identify what is and isn’t working in the publishers’ SSP integrations based on what has and hasn’t worked for other publishers. We actually stopped, and we thought, ‘What if they were wrong?

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Spoton Digital Media

DECEMBER 13, 2023

As we look forward to 2024, we’re taking a look back at 2023 and reflecting on the marketing lessons we learned. We also had to remain focused and continue to keep proven marketing tactics on track while learning new things and finding better ways to work with our teams and meet the challenges of the year.

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Ad Monsters

DECEMBER 4, 2023

These books are on our reading list because they’re far from dry chronicles of an industry. The authors pull back the curtains so that we can see the ambition and egos that have changed the nature of publishing and the world. Most of all, they promise to be great reads! The book is both an entertaining read and insightful.

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Seth Godin

FEBRUARY 29, 2024

It’s easy to imagine that sudden leaps are how we make our impact. The first hundred blog posts were read by fewer than a dozen people. Every four years, we have a worldwide holiday to celebrate this sort of leap. Perhaps we begin by visualizing it. If you took a leap today, what would it look like?

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Martech

MARCH 6, 2024

Why we care. Instead, they were greeted with an error message that read: “We seem to have encountered an error. What LinkedIn is saying. LinkedIn said in a statement: “We are currently experiencing an issue across the Linkedin API developer platform that is causing API requests to fail unexpectedly. Error message.

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Martech

APRIL 16, 2024

And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? What matters is that you reach your customers when they need to be reached, with the right experience. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Milliseconds?

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Martech

FEBRUARY 28, 2024

He knew from a very young age that running a business was what he wanted to do. He just wasn’t sure what that meant. So here’s my strategy in high school to figure out what I was going to do with my life: I was reading the Fortune 500 and I saw that most of the CEOs in the top 200 companies had their JDs.

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Digiday

APRIL 9, 2024

Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

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Martech

JANUARY 30, 2024

As marketers, we need to adapt to that.” We want someone who has got that base understanding of knowing what a welcome email is, what an automation is, what a segment is. What we want to do is up-level those people and really give them some advanced tactics and strategies to work from.

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Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. We don’t get much helpful info from them and readers generally ignore them. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments.

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Shipping Marketing MarTech Audience 130

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. In my company, we spent 2023 looking for AI tools we could use to help us in our business. We didn’t give up.

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Marketing MarTech Agency Audience 136

Martech

MARCH 12, 2024

The “What Will You Design Today?” Why we care. Something we’re keen to do as we move into the B2B space is that we think about it as ‘B2H’, or business-to-human, because we all are humans at the end of the day,” Canva’s Executive Creative Director Cat van der Werff told MarTech. What Will You Design Today?”

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Martech

OCTOBER 9, 2023

In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. This is not a license to try to manipulate your customers into doing what you want them to do. You also can use GenAI in your A/B testing. This is a must.

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Digiday

MARCH 10, 2024

It’s a place where words don’t always mean what they should, and where “testing plans” are often just elaborate doodles on a whiteboard, and “taking it seriously” amounts to little more than a few raised eyebrows in a conference room. What they say: We over-indexed on Chrome — and have been for too long.

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Cookies Media Marketing 83

Martech

APRIL 17, 2024

This article will lay out: Common mistakes we still see in email campaigns. Clean your subscriber list Keeping your master subscriber list clean and organized is the best way to ensure a lower spam rate, yet we find it one of the most difficult requirements for our clients. Advanced techniques to reduce spam. GDPR for Europe).

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Martech

FEBRUARY 15, 2024

.” Scaling the use of AI Our first experience with AI began in late 2019 when we began experimenting with an IBM Watson application. We used an AI tool to profile buyers’ personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas.

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Ad Monsters

FEBRUARY 2, 2024

We delved into the ins and outs of PAAPI in another Decoder article, What is PAAPI ? Index Exchange created the demo tool to simulate what is happening on the back end when ad auctions using PAAPI take place to understand each step of the process and give its team practical knowledge of what happens behind the scenes.

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Martech

DECEMBER 14, 2023

Why we care. Dig deeper: What personalization looks like without third-party cookies Potential issues. We’d like to know how it’s been for you. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey What Google is saying.

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Digiday

MARCH 6, 2024

When developing generative AI strategies, media agencies are thinking not just about content generation, but also about what the technology means for overall data strategies. We really see this year as sort of being more of practical AI coming on board vs. just generative AI,” Moore said. “It

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Seth Godin

NOVEMBER 20, 2023

If you use your bike on the right paths, with appropriate goals, it can deliver exactly what you need, while also allowing you to go at your own pace, see what’s going on around you and feel grounded. Read any business news, and you’ll find stories of unicorns, venture funding and IPOs. That’s okay.

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Martech

SEPTEMBER 15, 2022

Dig deeper: GA4: What marketers need to know for a successful transition. We got our bounce rate, but it was never an event-focused type of analytics system.”. With that in mind, it’s essential to think about how we define and think about success. What would your boss/client say are three success metrics for your website?

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Martech

FEBRUARY 20, 2024

One takeaway is that we are all human and fallible. In email, a mistake can seem like the end of the world because so many people can see where we messed up. 3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast.

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Martech

JANUARY 10, 2024

Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback. It’s best to be realistic about what you can teach someone in the time allotted for the presentation. It’s about the ‘how’ not the ‘what’ or ‘why’ This will come easily if you follow tips one and two.

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Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. But is safety really what we need right now? It’s a safe target, a comfortable goal.

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Martech

APRIL 3, 2024

Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. What was the first step that got you on that track? What sparked your interest in martech? And what struck me was how few people really understood what the story was. I probably read 75 books last year.

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MarTech SEO Marketing Communications 79

Playwire

FEBRUARY 12, 2023

Introduction What can you expect to see across the gaming market for the remainder of 2023? Keep reading below to learn more about all the gaming trends that we are already seeing in 2023 and what our expectations are for the year (and years) ahead.

Marketing 98

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Martech

MARCH 14, 2024

As readers, we scrutinize every post more closely to see if the publisher actually included their own perspective or if they’re just churning out AI-generated junk. What customers think when encountering AI in your business A business’s track record and reputation will play an increasingly important role in customer trust.

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Communications GDPR Healthcare MarTech 124

Martech

DECEMBER 8, 2023

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. Given that, we agreed it was time to let you know where we stand on the use of generative AI and what you should expect from MarTech.

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Digiday

JANUARY 8, 2024

In a persistently uncertain ad market, publisher sales leads are hoping that CES will provide them the opportunity to learn directly from marketers and agency execs about what will convince them to spend their ad budgets in the new year. Continue reading this article on digiday.com.

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MNTN

APRIL 16, 2024

If you’re reading this, you likely already know that Connected TV (CTV) has established itself as a crucial performance marketing channel for marketers. We did, and now we’re ready to share the results! Fashion case study: read about Tuckernuck’s experience with MNTN.

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Fashion Education Impressions Audience 52

Ad Monsters

DECEMBER 16, 2022

That’s why we created Decoder. . In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. What Is a Data Clean Room? Read more. . What are the Top 10 Alternative ID Solutions and How Should You Use Them? .

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Martech

OCTOBER 3, 2023

Keep reading for the details. The “Used by” tab has been expanded for Design Studio assets into a searchable and filterable window, with details of what type of asset, and who last modified it. When we jump to the top level of each type of asset in Design Studio (for example, Email Templates), we can select the “Show used by count.”

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Digiday

MARCH 14, 2024

We believe that experiential is a cornerstone to Parachute,” said Foujan Volk, vp of brand at Parachute Home. ” This year, 30% off Parachute Home’s budget is allocated for experiential marketing tactics, double what it was last year, according to Volk. .” Continue reading this article on digiday.com.

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Cookies Marketing Media Advertising 85

Rob Campbell

APRIL 23, 2024

Every Wednesday morning I would go to Helen Reid’s News to pick up my copy … and have her shout at me saying, “this is a newsagent, not a library so you better buy what you’ve touched” And after I bought it, I’d go to a cafe and read it over a bacon or sausage sandwich while pretending I was at a client meeting.

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