Digiday

MARCH 29, 2023

Marketers be warned. Don’t mention in-game advertising to Epic Games boss Tim Sweeney. He does not care for it, and has no plans to move into the ads business. To him, the idea of an in-game billboard for a fizzy drink brand is antiquated — it intrudes on the gaming experience rather than adds to it.

Advertising 63

Advertising Pop-Up Display Advertising Fashion 63

AdvertiseMint

NOVEMBER 21, 2023

Have you ever wondered how brands serve up eerily precise ads and recommendations just for you? More and more companies are using AI for marketing and advertising in powerful ways. What if you could use customer data to craft personalized marketing messages? AI and machine learning make all that possible.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Martech Series

SEPTEMBER 16, 2022

There are a few things that keep a few ahead of the game. One such element is their marketing strategy. While it is true that start-ups and small businesses do not have the required resources of a multi-national company, it doesn’t mean they cannot win over the competition or gain faster market traction.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

AdvertiseMint

JULY 29, 2023

Do you want to learn TikTok ads best practices? But how can you make your ads stand out from the competition? Take time to understand them, like you’d know your best friend’s favorite stuff. Do you want more people to visit your website, buy cool stuff, or learn about your brand?

A/B Testing 52

A/B Testing Marketing Audience Agency 52

Digital Turbine

AUGUST 31, 2022

You certainly can pack the internet with ads if you want. Thankfully, rewind buttons can help us re-capture the moment. If we can be easily distracted in that environment – in our homes watching something of our choosing – imagine the battle for attention our minds face in the mobile world!

Viewability 59

Viewability A/B Testing Impressions Video Ads 59

Ad Beat

MARCH 6, 2024

Founded in 1938, Samsung is a South Korean conglomerate with affiliates selling everything from life insurance to engineering services to oil tankers. But, from a B2C perspective, the company is best known for appliances and other electronics products. You can’t accuse them of being unambitious. buying Samsung products.

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

Martech Series

FEBRUARY 9, 2023

After carefully considering the options and the costs, you choose the microwave that best fits your needs. What you just experienced was an immersive customer experience. For businesses, immersive experiences can take various forms, from simple augmented reality (AR) product demonstrations to full-scale virtual reality environments.

Electronics 85

Electronics Audience Entertainment Marketing 85

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Couple this with the complexity of today’s digital marketing landscape, and it can be downright overwhelming.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Brid.tv

MAY 24, 2023

Over-the-top streaming allows users to watch their favorite shows on their smart TVs, mobile phones, or OTT devices at their convenience. Table of Contents [ hide ] What Is an OTT Device? OTT Device vs. OTT Platform: What’s the Difference? NVIDIA SHIELD TV Pro Brid.TV’s OTT Solutions FAQ What Is an OTT Device?

Audience 52

Audience Marketing Media 52

InMobi

OCTOBER 15, 2020

With the critical holiday shopping season approaching in the United States, here are the key retail mobile app statistics you really need to know. 1) Who Are These Mobile App Users? 2) How Do Users of Retailer Apps Differ from Users in Other App Categories? Overall, 55% of recent app installers were female.

Retail 52

Retail Electronics Agency Marketing 52

Brid.tv

DECEMBER 23, 2022

The mobile app industry is booming, and it is not predicted to slow down anytime soon. In fact, the current global revenue in the app market exceeds $430 billion. If you’re in the process of developing a mobile application and want to generate revenue from it, you will need to learn how to monetize an app first.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

AdvertiseMint

OCTOBER 19, 2023

In this article, I’ll show you how to create a winning advertising plan that gets you the right customers. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! You’re not alone. The online landscape changes fast.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Viewability 78

Viewability Conversion Rate Impressions Conversion 78

Brid.tv

NOVEMBER 15, 2022

But the best part about this sudden growth is that anyone with an internet connection and some basic live streaming equipment can start broadcasting! But the best part about this sudden growth is that anyone with an internet connection and some basic live streaming equipment can start broadcasting! Table of Contents.

Pop-Up 79

Pop-Up Audience Marketing Impressions 79

Smart-Hub

JULY 11, 2022

Do you want to know which are the most popular ad formats that generate the best results for SmartHub owners? In our new article, we talk about popular formats, what you need to know about them, what results do they show, and how this can affect your performance and media trading. What is mobile video advertising?

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Martech Series

FEBRUARY 16, 2023

Leveraging the power of artificial intelligence & machine learning to help users auto-generate content with SEO-optimized keywords and hashtag recommendations based on millions of analyzed posts. But what does “good” actually mean? One of the game-changing features is GIGO (v5a). They’re not just another ChatGPT plugin.

Machine Learning 92

Machine Learning Audience SEO Media 92

Digiday

JANUARY 15, 2023

Some agencies and marketers think not. The generation succeeding Gen Z will be the first entirely digital-only generation — more plugged in and surrounded by newer digital innovations like artificial intelligence, virtual and augmented reality content, and social media influencers from day one.

Agency 58

Agency Media Conversion Marketing 58

Basis

FEBRUARY 23, 2023

But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. The next generation artificial intelligence tech burst onto the scene late last year with the debut of ChatCPT and DALL-E 2 , both from Silicon Valley AI pioneer OpenAI.

Advertising 82

Advertising Machine Learning Conversion Rich Media 82

Lemonads

AUGUST 25, 2021

There’s no denying the fact that affiliate marketing campaigns now make up a huge portion of the entire marketing industry ad spend. The good news is that you can now leverage a wide range of tools that can help you understand what leaders in your space are doing. What Is Adbeat?

Affiliates 52

Affiliates Ad network Rich Media Healthcare 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. You can see the online advertising ecosystem described in the picture below. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

MobileAds

JANUARY 20, 2021

Wherever you go, your mobile device follows. Inevitably, mobile has become so ingrained in our lifestyle than any other medias. Global mobile data traffic grew nearly 70%. Mobile commands 24% of media time spent in the US. Mobile media time spent is higher at 51% compared to desktop in the US. Let’s face it.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Affiliates 97

Affiliates Marketing CPA ROI 97

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. It seems like there are two distinct factions – the first comprised of agencies who started using attention for research and planning. “It

Media 67

Media Pop-Up Agency Banner 67

InMobi

MARCH 28, 2019

Do you have a lot of questions about mobile app user acquisition? LEARN MORE Here, we’ve compiled some of the top questions asked by mobile marketers on Quora and provided our answers on how they can differentiate themselves from the millions of apps they’re likely competing against.

Non-Profit 52

Non-Profit Conversion Rate Mobile Ads CPC 52

Brid.tv

OCTOBER 21, 2022

Choosing a video player can be way more difficult than it sounds, so we decided to make it easier. We’ve put together a list of some of the best premium and open-source online video players on the market right now. Check out what they are so you can make an informed decision that will help you grow your business.

Header Bidding 52

Header Bidding Non-Profit Video Ads Media 52

Brid.tv

SEPTEMBER 12, 2022

If there was ever a right time for publishers to join the CTV advertising market, it is now. hide ] What Is CTV Advertising? What Is CTV Advertising? Before we talk about CTV advertising and why you should leverage this channel, you might be wondering what connected TV is in the first place. Table of Contents.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Lemonads

AUGUST 5, 2021

You are an affiliate marketer and you are seeking some gold mines? Here we crafted our 2022 list of the best affiliate programs. Lifestyle and Mental health best affiliate programs Mental health relates to our psychological, emotional, and social well-being. You can play with the Prize Calculator all you want without commitment.

Affiliates 52

Affiliates Cookies Electronics Food 52

InMobi

APRIL 1, 2019

Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year. LEARN MORE We’re here to help.

Marketing 52

Marketing Retargeting Banner Audience 52

Basis

JULY 27, 2023

But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. The next generation artificial intelligence tech burst onto the scene late last year with the debut of ChatGPT and DALL-E 2 , both from Silicon Valley AI pioneer OpenAI.

Advertising 52

Advertising Machine Learning Non-Profit Media 52

Adtelligent

DECEMBER 29, 2020

Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. But what is it that will shape programmatic advertising trends for this year – and beyond? AI Will Be Golden.

Advertising 52

Advertising Ad Space Audience Education 52

Digiday

JULY 28, 2022

Now there’s a bit of a retrenchment, backing away from it. They’ve learned something and now they’re trying to figure out the best way to monetize that.”. They’ve learned something and now they’re trying to figure out the best way to monetize that.”. With the U.S. Key findings.

Entertainment 73

Entertainment Media Marketing Education 73

InMobi

MARCH 31, 2016

No one could possibly agree more than today's retail marketer. The dawn of the digital age has brought with it a vast array of ad format options - enough to throw any marketer's mind into a tizzy. So how can retail marketers effectively navigate the plethora of options and allocate media spend in synergy with their goals?

Retail 52

Retail Rich Media Native Advertising Media 52

Automatad Inc.

NOVEMBER 16, 2023

This blog walks you through what are programmatic direct deals and how to set them up in the GAM. You will also learn how to perform effective direct deals to attract potential buyers and end up with high CPMs and when programmatic direct deals can be optimal for you. What Is Programmatic Direct?

CPM 52

CPM Viewability Ad Server Ad Space 52

VideoWeek

JUNE 9, 2023

Primetime Channels essentially makes partnered streaming services available from within the YouTube interface. Users can buy subscriptions, or bundles of subscriptions, and then find and watch content from across those services without leaving YouTube’s app. The firm has been exploring a sale since 2020.

Agency 52

Agency Media Ad Tech eCommerce 52

InMobi

OCTOBER 10, 2012

It is no surprise that mobiles are changing the way consumers search, shop and interact with one another. Mobile media, the mobile web, apps and text messaging are transforming the shopping experience and the way consumers interact with brands. find store hours and nearest location) and enhance their CPG experience (e.g.

Marketing 40

Marketing Mobile Ads Brand Awareness Rich Media 40

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. What is OTT Advertising? OTT vs Connected TV (CTV) What Is the Difference Between OTT and CTV? Benefits of OTT Advertising OTT advertising is a game-changer.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

MARCH 18, 2024

It may seem like a business owner’s dream — but with geofencing , it can be a reality. What is geofencing? ” Below, you’ll learn everything you need to know about this location-based marketing strategy, including how to leverage it to build your brand. What Is Geofencing? you may ask.

Audience 52

Audience Conversion Rate Advertising Ad Inventory 52