Martech

NOVEMBER 14, 2023

Even with everything happening around you, I will ask you to pause your daily business for a minute and look back over this year. At some point before the year is out, you’ll be thinking about what next year will bring. Some companies claiming to be AI-based were not. More than half are using AI in some form now.

Marketing 129

Marketing Retail Retargeting MarTech 129

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. Marketer to marketer, here are some of the highlights of this year’s expo. Instead, the narrative focused on how we, as marketers, can use AI to enhance our jobs, not replace them.

Cookies 59

Cookies Retail Conversion Marketing 59

Martech

DECEMBER 2, 2021

But it is good to take stock of your entire team from time to time to find out how they feel your company is currently doing in relation to these values and principles. Use the assessment below. Read next: Introducing MarTech’s agile marketing for teams e-book. For co-located, in-person teams: .

Marketing 99

Marketing MarTech 99

Martech

DECEMBER 19, 2023

Depending on the size of your marketing organization and the breadth of the campaign, people across internal departments (e.g., and other companies (agencies, media partners or co-marketing partners) can all play a role in your campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns.

MarTech 80

MarTech Marketing Audience ROI 80

Martech

FEBRUARY 12, 2024

It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? It was planning time.

Marketing 105

Marketing SEO A/B Testing Communications 105

Basis

MARCH 8, 2024

In an industry marked by high penetration—nearly all US adults have bank accounts—and consequently fierce competition, enticing new clientele while retaining existing customers is critical for financial services advertisers. The top reasons include increases in fees, poor customer service, and better rates elsewhere.

Advertising 74

Advertising Finance Media Audience 74

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. So, our strategies and tactics in B2B not going to be the discounts, points and perks you’ll find in consumer retention marketing. This last one is a biggie.

Marketing 121

Marketing Pharmaceuticals Manufacturing MarTech 121

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. Many marketers struggle to apply agile marketing in a way that adds value to team members. Enjoy the guide.

Marketing 115

Marketing Communications MarTech 115

Martech

OCTOBER 14, 2022

The companies that have been most successful in adapting to these challenges share one critical commonality: they prioritize the collection and use of privacy-compliant first-party customer data as a competitive asset. She noted that even simple A/B tests could produce some big wins. The Comoto Family of Brands is one such retailer.

A/B Testing 116

A/B Testing Marketing Retail Communications 116

Martech

JUNE 13, 2023

I don’t take work calls or respond to Teams or Slack notifications while playing golf or out on a boat. 3 tasks to check off on your vacation to-do list Technically, these are two things to think about when you return and one you should answer before you leave. And that’s the point. Disconnection is important.

Marketing 105

Marketing MarTech Retail 105

MNTN

SEPTEMBER 26, 2023

If you haven’t heard about artificial intelligence (AI) at this point in 2023, we’re equal parts concerned about and proud of you. Recently, Oliver Embry, Director of Product Innovation at MNTN, joined the Association of National Advertisers (ANA) to discuss what AI solutions you can use today.

Shipping 52

Shipping Conversion Audience Marketing 52

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. A: Absolutely.

SEO 87

SEO MarTech Marketing Media 87

Martech

SEPTEMBER 1, 2022

Don’t miss Stacey Ackerman discussing the Navigator at MarTech: Registration is free. Don’t miss Stacey Ackerman discussing the Navigator at MarTech: Registration is free. If you’ve ever looked inside your closet only to realize that you have a lot of clothes that you haven’t worn in a decade, you’ve got waste.

Marketing 85

Marketing MarTech Agency 85

Martech

JANUARY 20, 2022

Marketing departments often have to adjust outdated technology systems to meet customer needs along their buying journeys while improving processes on the fly. He discussed strategy in the context of the travel and hospitality industry. Generate milestones for your customer journey. Source: Tom Hannigan.

MarTech 123

MarTech Machine Learning Communications Marketing 123

MNTN

NOVEMBER 13, 2023

This fragmentation, combined with the decline in linear viewership and the evolution of CTV, has marketing teams rethinking their strategies. Recently, MNTN’s Maggie Pendergrass, Customer Success Manager, and Jacob Trussell, Content Marketing Lead, joined Adweek to discuss the shifting landscape of television advertising.

Brand Awareness 52

Brand Awareness Audience Retargeting Advertising 52

Martech

MARCH 18, 2022

We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below.

MarTech 122

MarTech ROI Cookies Entertainment 122

Martech

JULY 13, 2023

Marketers tend to want to move quickly, collect and use lots of data and be coy about disclosures. Besides, what’s the point in protecting an organization that doesn’t generate revenue and profit? However, some of this information can help folks in sales focus their attention and close deals. Marketers lure people in.

Marketing 97

Marketing MarTech 97

Martech

MARCH 18, 2022

We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below.

MarTech 109

MarTech ROI Cookies Entertainment 109

Martech

APRIL 24, 2023

Our family was growing then, and we needed a bigger vehicle to get everyone from point A to point B. If I were going to use a broker, it would not be the one I used for that purchase. This way, you can tailor delivery and help increase adoption across your customers’ organization. My friend was right.

Shipping 100

Shipping MarTech Conversion Marketing 100

Martech

MARCH 15, 2022

Rather than thinking about how your process will change, think about the values you need to live by and get your teams to live by, and then make day-to-day changes that support those values. The agile leadership values below will help you understand your role in an agile marketing organization. Processing.Please wait.

Marketing 89

Marketing MarTech Retail Conversion 89

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Conversion 88

Conversion Media Marketing Communications 88

MNTN

NOVEMBER 7, 2023

In a recent survey conducted by Marketing Brew and MNTN, we found some shared pain points among Connected TV advertisers. To help solve these challenges, Jon Zucker, Senior Product Marketing Manager at MNTN, recently joined Marketing Brew to discuss how advertisers can take action. Frankly, we threw ours out the window in 2009.

Retargeting 52

Retargeting Audience Advertising Marketing 52

Martech

MARCH 30, 2023

I bet there was give-and-take, great insights and maybe even some entertaining moments. The tools are just what you use to facilitate that engagement. Starting your marketing campaign without sufficiently defining the target audience is a recipe for wasted time and money. Think of a great conversation you’ve had recently.

Conversion 130

Conversion Marketing Audience SEO 130

Martech

MAY 18, 2022

He gave us the grand tour, which included a cozy and scattered live/work area and what looked like a full-blown production studio. Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Yes, this was a virtual meeting, but I remember it as if it were yesterday.

Marketing 144

Marketing Audience Communications Media 144

Ad Monsters

JULY 29, 2022

At AdMonsters’ latest OPS event, Ray Adamson, Senior VP of Corporate Development for SEBPO , moderated a panel titled “ The Secret Sauce to Boost Retention During ‘The Great Resignation’ ” during which panelists discussed how to attract new hires, retain talent, and tackle employee turnover. .

Ad Ops 88

Ad Ops Fashion Communications Advertising 88

Ad Monsters

APRIL 11, 2023

We talked to Jamie about running an all-women legal team at Mediavine and how she strives to promote diversity daily. Yakira Young: A small percentage of women run in-house counsel at tech companies. At Mediavine, you run an all-woman legal team. We were really excited to keep the team together at Mediavine.

Ad Tech 70

Ad Tech Education GDPR Ad Space 70

AdvertiseMint

DECEMBER 6, 2023

It optimizes your sales strategy by moving qualified prospects through the stages to become customers. This article explains what a sales funnel means and why your business needs a customized funnel to boost overall sales. We’ll also address common cracks in your funnel and ways to fix them. What is a Sales Funnel?

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms.

MarTech 71

MarTech Marketing Cookies Audience 71

Smart-Hub

OCTOBER 16, 2023

Join us in uncovering the essence of DMEXCO 2023 as experienced by our SmartHub team attendees. Key Points & Spirit Of DMEXCO 2023 Event The inauguration of DMEXCO always kicks off with vibrant presentations focusing on the most pertinent and pressing subjects.

Retail 64

Retail Ad Exchange Cookies Fashion 64

AdvertiseMint

OCTOBER 9, 2023

When customers are happy with your product or service, great things happen. High satisfaction contributes significantly to the success of your business. Satisfied customers will tell their friends nice things about your company. You can surely connect the dots on how that impacts your bottom line. They prefer your brand.

Shipping 52

Shipping Pop-Up Food Communications 52

Basis

AUGUST 29, 2023

Indeed, this is an area where many players in the financial ecosystem are struggling to meet expectations, and those struggles can be even more prominent in digital channels—where there is typically less human interaction, greater anonymity, and increased fraud risk. Consumer trust plays a fundamental role in the financial services industry.

Marketing 71

Marketing Communications GDPR Audience 71

All About Advertising Law

NOVEMBER 4, 2021

When considering the use of martech technology, focus on the marketing objective. Martech tools fall into several categories, depending on the particular objectives they are used for: Management tools. Some of the most important decisions occur before a contract is signed. Martech should align with goals.

MarTech 52

MarTech ROI Communications Marketing 52

Martech

MAY 18, 2022

He gave us the grand tour, which included a cozy and scattered live/work area and what looked like a full-blown production studio. Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Yes, this was a virtual meeting, but I remember it as if it were yesterday.

Audience 98

Audience Communications Marketing Media 98

MNTN

AUGUST 24, 2022

These are leads who have already engaged with your company, downloading material off your website or showing another form of interest. They are aware of you and ready for a deeper discussion. They are aware of your company and interested in talking to a sales professional to see how your product or service can meet their needs.

Marketing 52

Marketing SEO Media Audience 52

Martech

OCTOBER 14, 2022

And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. Why argue against hiring such a pivotal figure in your C-suite? In your inbox. At least, not yet. . Get MarTech!

Non-Profit 118

Non-Profit Communications Marketing Public Relations 118

Martech

FEBRUARY 3, 2022

“The word ‘event’ has such a poor definition,” he reminded us. So if you’re going to have five or ten smaller events with less than fifty people, to get the mass you need for your event program you’re probably going to have to supplement with some virtual and we would consider that a hybrid event program.”

Communications 87

Communications Conversion Marketing ROI 87

Digiday

JUNE 20, 2022

It was intended to be a place to share and celebrate our cultures, but it also was a place where we could be there for each other and also help guide discussion areas and coverage areas for our newsrooms as a company. “Employee resource groups” (or ERGs) were historically thought of primarily as social groups for employees at a company.

Communications 62

Communications Media Marketing 62