AdExchanger

JUNE 28, 2023

Off Topic The ad industry isn’t sold on the Topics API, which becomes widely available in Chrome’s update The post Time To Find A New Topic?; Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Gets Serious About Creator Affiliates appeared first on AdExchanger.

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Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. Hot Topic’s Halloween Forever Collection on Roblox.

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VideoWeek

JULY 17, 2023

And on Wednesday Topics API, one of the most relevant Sandbox tools for the advertising world, started rolling out to users broadly via the release of version 115 of Google Chrome. Topics had already been available for testing as part of Google’s ‘Origin’ trials, which it’s conducting for most of its Sandbox APIs.

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Ad Monsters

DECEMBER 5, 2023

This year’s hot topics covered plenty of ground—the Privacy Sandbox, MediaMath Bankruptcy, big tech—but where does that leave us for 2024? Here at AdMonsters, we cover all things ad tech, and we wanted to present you some of the hottest ad tech and digital media topics of 2023. This year, the ad tech industry tea was piping hot.

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AdExchanger

AUGUST 7, 2022

Topics Of Concern The Chrome Topics API, Google’s proposed third-party-cookie replacement, may perpetuate problems that plagued digital advertising and which the product aims to solve, writes Aram Zucker-Scharff, The Washington Post’s engineering lead for privacy and security, in a personal blog post. Sign up here.

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Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. Topics may be a more realistic option than FLoC, marketers say. Topic diversity and other potential hurdles for advertisers. The closest topic Google has (at the moment) is ‘Food & Drink.’”.

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Smaato

JUNE 13, 2022

The post Trend Predictions: The Hottest Topics at Cannes appeared first on Smaato. We’re excited to be a part of one of the biggest industry events of the year, and our fearless leaders are getting ready to fly to France to meet with publishers, marketers, and teams from around the world. Psst…if you.

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Martech

AUGUST 13, 2021

The Real Story’s Tony Byrne has much more to share on this topic below. Is FLoC switching from cohorts to topics? . “Given that the API is about user interests,” he said in a video of the meeting posted online , “it might make sense to stick to topics instead of cohorts.” And yet, they demand content.

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Martech

JANUARY 25, 2022

Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will share a limited number of topics of interest, based on the user’s recent browsing browsing history, with participating sites without involving external servers.

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Adweek

JANUARY 6, 2023

Throughout Adweek's end of year coverage for 2022, we've seen buyers comment on how the ad market has changed, heard TV execs and insiders reveal what they've learned and reviewed how the biggest streamers stack up. Now, it's time to look ahead. To help close out our year in review stories, Adweek asked 18 TV.

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Martech Series

MARCH 1, 2023

The 2023 report revealed that developer interest in the key components of generative AI is accelerating: natural language processing (NLP) registered the platform’s highest year-over-year growth among AI topics (42%), followed by deep learning (23%). In the same topic group, quantum computing showed a 24% year-over-year gain. ●

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Clearcode

FEBRUARY 10, 2022

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. Key Points About Google Chrome’s Topics API. Frequently Asked Questions (FAQs) About Google Chrome’s Topics API. Table Of Contents.

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Martech Series

JULY 6, 2022

Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader, announced the general release of a ground-breaking solution: Topic Modeling. Topic Modeling detects consumer-defined themes, uncovers unknown or hidden phenomena, and makes trend analysis easier.

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EGC Group

JANUARY 28, 2022

Google’s latest solution: Topics API. With its eventual plan to permanently phase out third-party tracking, the search engine icon is trying to create solutions that would let marketers connect brands to customers.

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Relevant-Digital

MARCH 26, 2024

It’s been three months since Google turned off third-party cookies on 1% of its traffic, and it’s been a rollercoaster! The testing phase for Privacy Sandbox and its alternatives has seen its fair share of head-scratchers and "aha!" Yet, the path forward seems as twisty as ever.

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Adweek

APRIL 25, 2024

From Meta's opening of its Horizon OS to Apple's focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics. Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation. Discover the potential of brain implants for artificial.

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More About Advertising

JULY 8, 2022

” This topical work by Mother has been properly thought through, with further quips. The post KFC has jobs for all – including out of work politicians – in Mother’s topical ad first appeared on More About Advertising.

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Adweek

APRIL 25, 2024

One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses.

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Digiday

FEBRUARY 25, 2024

Now that we’re approaching the final month of first quarter 2024, the time is right for the media agency world to come together to discuss the big issues facing the industry this year and beyond. The chance, if you haven’t already signed up, comes next week when Digiday hosts its twice-yearly Media Buying Summit , from March 4-6 in Nashville.

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Exchange Wire

SEPTEMBER 6, 2022

Yahoo and StarHub, Singapore’s official broadcaster of the Premier League, have teamed up to launch a dedicated Premier League topic hub on Yahoo Singapore. A one-stop destination for avid Premier League fans, the topic hub will comprise all the latest [.].

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. Google Topics API in Privacy Sandbox. Google has released its latest proposal known as Topics API in its Privacy Sandbox. Privacy Updates.

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Bhatnaturally

JULY 9, 2022

The post Patrick Stewart for Yorkshire Tea, topical ads on Boris Johnson exit and more: creative ads of the week appeared first on Bhatnaturally. My compilation of creative ads every week is a small acknowledgment of the effort put in by brand teams to produce advertising that breaks [.].

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Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

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Automatad Inc.

APRIL 6, 2022

Is the Seller-defined Audiences framework better than Google Topics API? The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. Last Week’s Highlights. month after six months.

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Adweek

JANUARY 19, 2024

debate over work-life balance for the new year and beyond, a hot topic has emerged: the four-day workweek. In the endless U.S. From tech early adopters like Buffer and Basecamp to the United Auto Workers in September, a shorter week has been touted by many as not only a solution to burnout but the natural.

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Adweek

DECEMBER 19, 2023

Marketer trade group MMA Global is helping brands plug their generative artificial intelligence skills gaps, launching a coalition complete with training, guides and frameworks on topics like AI in campaign creative, ethics and attribution.

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Adweek

JANUARY 12, 2024

The brand ventured into the true crime game with "Cosmetic Crimes," which addresses the taboo topic of intergenerational makeup theft. The genre can also include small-time scams, corporate espionage and, in e.l.f. Beauty's case, missing makeup. This 15-minute satire uses the familiar formula of a hard-hitting documentary to tell.

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Adweek

JANUARY 24, 2024

Artificial intelligence seemed to be the topic on every panel. In this week's episode, host Cathy Hackl reports back from speaking at the DLD Conference and then Davos. Hackl and co-host Lee Kebler talk about tech layoffs and the changes in work culture that millennials and Gen Z are bringing about. Kebler says it's up.

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Adweek

MARCH 6, 2024

Essence's Girls United is just such a space, providing expert guidance on topics like fashion, astrology and culture. It can be challenging for young women to find a space where they can stay informed and build a community.

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Adweek

DECEMBER 12, 2023

Instead of limiting the topic tag to just one word, users. The introduction of tags--similar to other platforms' hashtags--to Threads has made the platform more discoverable for marketers, but a smaller audience base is still holding back more investment. Recently released globally, text-based tags work like hashtags on other platforms.

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Adweek

JANUARY 11, 2024

Inquiries can span topics around crafting a business plan, exploring available grants for SMBs, guidance on the application process for those grants, Mastercard developed an inclusive generative AI chatbot catering to the diverse entrepreneurial needs of small and midsized businesses.

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Adweek

JUNE 14, 2023

And while advertisers would appreciate more communication from the platform--and its leaders--on topics such as content moderation and user-generated content in the south of France, marketers are still invested in their presence on the platform.

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Adweek

NOVEMBER 16, 2023

One of the hottest marketing topics right now is retail media. It's more important than ever to get ahead of the curve and understand the full potential of this still-evolving market.

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Adweek

OCTOBER 24, 2023

Real estate isn't always a topic that receives a warm welcome in conversations. For some, it's an exciting and thrilling subject; for others, it can be quite dull. Estate Media is changing that by creating informative yet entertaining content about buying and selling real estate. Estate Media is a media company founded by Million Dollar.

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Adweek

OCTOBER 20, 2023

Marketers from brands and agencies including Deutsch LA, Spotify, Made Music Studio and more discussed topics like the power of sonic branding and effective audio advertising. To further explore its potential, Adweek held Audio's Next Play, part of the Crack the Code virtual series. You can.

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Adweek

DECEMBER 26, 2022

As travel became a polarizing topic in the depths of the pandemic, Kayak decided to take a risk. Backed by artificial intelligence that revealed that "denialism" was a hot topic online, the travel booking site waded into potential political controversy with a set of spots that poked fun at conspiracy-minded debates playing out across the.

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