Digiday

DECEMBER 6, 2023

One of the more unexpected topics discussed at the Digiday Programmatic Marketing Summit in New Orleans this week was the creator economy. We kind of reverse engineer the programmatic component of it, where it’s less about finding the right audiences for the brands, and it’s finding the right brands for the communities. …

Education 86

Education Audience Media Marketing 86

Martech

MARCH 22, 2024

Trendup AI for finding trending topics on social media. Sentiment analysis With AI able to quickly ingest vast amounts of online and proprietary campaign data, it can more easily pinpoint how people feel about a brand or topic across different websites. Popular AI tools for reporting and analytics: Funnel.io Keywordinsights.ai

Marketing 114

Marketing Machine Learning Audience MarTech 114

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making. Sophisticated analytics tools?

Marketing 123

Marketing Communications Brand Awareness MarTech 123

Digiday

NOVEMBER 14, 2023

When the topic of in-housing comes up with a marketer, oftentimes the motivating factor is cost-savings. Why pay a media agency to do work that, with the right investment, can lead to internal cost-savings down the line, right? Continue reading this article on digiday.com.

Agency 81

Agency Media Marketing 81

Martech Series

NOVEMBER 9, 2022

“It’s why we studied the marketing funnel, isolated the channels that truly matter and then developed a new analytics model that can provide signals, literally, on what we should offer the market.”. Example insights from the platform include: 13% of CEOs engaged on the topic of succession planning in the last year.

Healthcare 86

Healthcare Manufacturing Retail Audience 86

Martech

MARCH 11, 2024

Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these insights – such as trending topics – to join or start conversations, connect with new and existing audiences and inform the way they interact with the platform.

Conversion 88

Conversion MarTech Audience Marketing 88

Ad Rants

JANUARY 11, 2023

This is a list of all the topics you want to cover in your content, as well as when you want to publish them. Make sure to include a mix of evergreen and timely topics in your content backlog, so you can appeal to both new and returning readers. Plan Out Your Content in Advance.

Conversion 185

Conversion Conversion Rate SEO Brand Awareness 185

Martech Series

JANUARY 31, 2023

the enterprise technology provider of choice, announced that Bold BI is now available in the SurveyMonkey App Directory, allowing users to connect data to Bold BI to extract key business insights from interactive analytic dashboards. Syncfusion , Inc.,

MarTech 96

MarTech Communications Marketing 96

Martech Series

JANUARY 23, 2023

Yet analytics skills remain outside the wheelhouse of many business leaders, who don’t always have a clear view of what data sources and analyses are necessary to formulate the insights they are seeking. The framework is built upon data, models, decisions, and value, with an emphasis on decision-making.

Machine Learning 87

Machine Learning Affiliates MarTech Marketing 87

Martech

JUNE 1, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. The analytics company released AI-Insights, a tool that produces analytic summaries as part of its data visualization suite. DoubleCloud.

Marketing 104

Marketing Conversion MarTech 104

Digiday

AUGUST 10, 2023

It adds a sheen or polish on your capabilities as an agency,” said Annmarie Turpin, chief technology officer for Ocean Media’s analytics team. Meaning, as AI becomes the industry’s trending topic, AI-powered services could be a big draw for new clients.

Agency 68

Agency Media Marketing Advertising 68

Martech

MAY 11, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Logiq ’s programmatic ad platform has AI-powered fraud detection and analytics. Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day.

MarTech 113

MarTech Healthcare Impressions Agency 113

Martech Series

JULY 20, 2022

The Operational Analytics Club, a community for data professionals, released their agenda for the two-day virtual community conference showcasing community experts for July 28 & 29. Marketing Technology News: Rarify and BitGo Partner to Provide Investors With NFT Analytics and Help Them Gain an Edge. and BigEye.

MarTech 82

MarTech Marketing Communications 82

Martech

AUGUST 11, 2021

Your social media monitoring tools should be capable of casting a wide net on any topic allowing you to detect anomalies and emerging trends over time. Trend analytics is a critical component of social listening success and should inform your brand’s decision-making. Advanced social media monitoring capabilities.

Media 132

Media Machine Learning Conversion Impressions 132

Ad Rants

AUGUST 24, 2023

If that sparks your interest, keep reading to learn more about the topic. Another method companies are encouraged to utilize is to gauge their potential with tools like Google Analytics. Moreover, Google Analytics will also provide accurate information on the amount of organic traffic a website receives from different countries.

SEO 186

SEO Audience ROI Retail 186

Martech

DECEMBER 8, 2022

Whether you’ve been speaking for years or have never done it before and feel you have experience other marketers can learn from, please consider submitting a session pitch.

MarTech 132

MarTech Cookies Conversion Marketing 132

Martech

APRIL 28, 2023

Generative AI models can also improve predictive analytics. Text analytics has also advanced significantly. Text analytics has also advanced significantly. Topic modeling identifies fundamental topics in large data sets like social media mentions, call center transcripts or media coverage.

Marketing 131

Marketing SEO Machine Learning Audience 131

Martech

NOVEMBER 15, 2023

It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. For instance, AI analytics tools can identify trending topics based on customer behavior. Why is human thought leadership so valuable right now?

Marketing 135

Marketing Education MarTech Conversion 135

Martech Series

JULY 8, 2022

Among the findings, 56% of DMOs spend more than half of their marketing budget on digital marketing, yet only 8% have a dedicated data analytics resource on staff. Jason Swick. Marketing Technology News: Boosted Commerce Announces Key Executive Hire, Martin Dunstheimer, Former CFO of TOMS. “The

Marketing 86

Marketing MarTech 86

AdvertiseMint

SEPTEMBER 1, 2023

Have you been using TikTok analytics? Whether you’re a seasoned TikTok pro or just getting started, TikTok analytics can help you monitor your performance. You should read this article to learn about the free TikTok analytics tool. What is TikTok Analytics? TikTok analytics is your digital compass for success.

Audience 52

Audience Marketing Agency Media 52

Martech Series

JANUARY 18, 2023

Marketing Technology News: MarTech Interview with Krishna Subramaniam, Co-founder & CEO at Captiv8 Talkwalker, a Forrester Leader in Social Analytics & Consumer Intelligence provider partnering to extend Misinformation, Disinformation, and Malinformation (MDM) detection and analytics to leading brands and agencies.

Media 85

Media MarTech Marketing Conversion 85

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Aha Insights Technology ’s Aha Intelligence is a generative AI analytics tool. As a result, more and more AI-powered solutions are being announced every day. And businesses are eager to get them.

MarTech 107

MarTech Conversion Communications Marketing 107

Martech Series

NOVEMBER 2, 2022

Using its industry-leading social listening and analytics solutions, Meltwater analyzed more than 3 million Tweets to understand Twitter’s community of food lovers. Food costs are a hot topic. The data compares the volume of foodie keyword mentions between August 1, 2021, and February 1, 2022.

Food 104

Food Audience Conversion MarTech 104

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Rasgo ’s Rasgo AI is an AI-orchestrated self-service analytics platform bringing the power of GPT to the enterprise data warehouse in a secure manner.

Marketing 98

Marketing MarTech Audience 98

Martech Series

OCTOBER 19, 2022

Escalent, an award-winning human behavior analytics and advisory firm, has cracked the code on the complex topic of trust in technology and how brands can effectively build consumer trust in technology that fuels the products, services and experiences that make the world work better for people.

MarTech 96

MarTech Marketing 96

Monetize More

JUNE 29, 2023

From developing engaging blog posts to crafting compelling social media campaigns, AI helps marketers identify content topics, formats, and distribution channels that are more likely to capture the attention of their desired audience. This information can be used to create more targeted and personalized content.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Martech Series

NOVEMBER 18, 2022

You start with the keyword research, review the data and trends along with analytics. Predictive Analytics: It aids marketers in observing consumer behaviors, and as a result, consumer profiles are developed based on the actions that consumers take. The writing part will need researching, testing and optimization.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Fuel Lines

NOVEMBER 13, 2015

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.” SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 257

Agency SEO Media Marketing 257

Martech Series

SEPTEMBER 15, 2022

Gartner predicts that by 2024, 60% of the data used for the development of AI and analytics projects will be synthetically generated, and that by 2025 20% of test data will be synthetically generated. Marketing Technology News: Xperi Showcases Integrated Product Offerings Including Award-Winning TiVo OS, Pay-TV and Vewd….

Machine Learning 81

Machine Learning MarTech Audience Marketing 81

Martech Series

FEBRUARY 16, 2023

Marketing Technology News: CertiK Releases Web3 Security Report 2022 Audience and Topics: The conference is expected to feature 40+ Gartner experts and 100+ research-driven sessions, with an audience of CMOs, digital marketing leaders, customer experience and loyalty leaders, marketing operations and analytics leaders, and brand marketing leaders.

Marketing 79

Marketing Audience MarTech Media 79

Martech

MARCH 1, 2022

Yes, people are still talking about personalization, attribution and an integrated marketing technology stack, but for the present a different topic is dominating conversations in the marketing and marketing operations communities. Shared by Proof Analytics CEO Mark Stouse. What can be done to help Ukraine? Editorial Director.

MarTech 101

MarTech Conversion Marketing 101

Martech Series

DECEMBER 15, 2022

The eBook covers topics including ICP best practices, unique marketing strategies, and how to be successful in our current volatile market. Mark Maughan, Chief Analytics Officer of Domo. These presentations have been compiled into a free, downloadable eBook. Rick Tolman, VP of Demand Gen at Salesforce.

MarTech 88

MarTech Marketing Media 88

Martech

FEBRUARY 2, 2024

Unsurprisingly, most of the prompts MarTechBot fielded were focused on a variety of marketing-related topics. Prompts: “How do I leverage data analytics to improve my marketing efforts?” As a result, responses to prompts are informed by MarTech’s content, but MarTech is fully capable of discussing any range of topics.

Marketing 110

Marketing Impressions MarTech Conversion 110

Aronson Ads

JANUARY 12, 2024

The topic of how many words make a long-form article has been debated, but generally, a length of 1,000 words is considered typical. Leverage tools such as Google Analytics 4, Google Keyword Planner, and Google Search Console to effectively track and monitor content and keyword performance.

SEO 67

SEO Conversion Audience Advertising 67

Martech

JANUARY 19, 2023

Surfacing insights Tools like Google Analytics are using AI to surface insights from your data. Dig deeper: ChatGPT to support digital experience analytics Where AI struggles We are not being replaced by AI — yet. The debate on whether this will always be true is a topic for another article.

Marketing 136

Marketing MarTech Impressions Media 136

Martech

DECEMBER 1, 2023

It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. Analyze the provided Google Analytics channel data to identify audience origins and the most effective channels. Organize Next, the system must organize the data. You are a data analyst.

Marketing 142

Marketing Conversion Rate Audience MarTech 142